Uncover your high-value leads in seconds with Breadcrumbs Copilot

Finding qualified prospects can be like trying to find a needle in a haystack. Let Breadcrumbs Copilot surface high-value prospects using data that already exists inside your CRM in seconds, not hours.

Breadcrumbs Copilot Illustration

Create a scoring model with 3 simple clicks

1. Connect Your Data

Effortlessly connect your lead and customer data using our intuitiveno-code connectors. Seamlessly integrate with widely-used tools like HubSpot, Marketo, Salesforce, Mixpanel, Intercom (and more) or use our solid API for custom systems. Streamline your workflows and effortlessly enhance your data and lead management capabilities.

2. Run a Reveal Analysis

Define specific segments of existing customers or contacts that define success. For instance, consider all paying customers or just paying customers on specific plans. This information will be crucial to align our definition of success with your requirements and goals and provide a list of high-impact attributes and actions.

3. Get Data-Driven Suggestions

Breadcrumbs Copilot leverages the same always-on ML analysis of Reveal and automatically builds your data-driven scoring model, turning the list of high-impact attributes and actions into scoring categories. As you add more data, ML algorithms improve predictions, offering even more accurate insights and suggestions.

Illustration Of People

Automate Lead Scoring with Data-Driven Models

Create scoring models in seconds with Breadcrumbs Copilot, prioritize your most promising leads, streamline your processes, and get the most out of your team and budget. Say goodbye to missed opportunities and hello to high-quality leads and better revenue outcomes.

With Breadcrumbs Copilot, you can:

  • Use our ML-driven approach to create your lead scoring model in just a few clicks
  • Stay in control: edit your model at any time to reflect any changes to your buyer persona
  • Get rich analytics and reporting on each aspect of your scoring process

Life before Breadcrumbs was, I think you could call it the Dark Ages. We started with an SLA of two days to a week sometimes. And we’re getting within the 10 to 5-minute mark. So that’s so exciting for us.

Christie Horsman, VP of Marketing, Thinkific

Get started quickly and fine-tune scoring logic

Start your scoring with ease by taking advantage of our intuitive ML-driven model creation process. You can customize and fine-tune the scoring logic from there to best suit your unique needs based on fit criteria, activity, recency, frequency, and weightings. With Breadcrumbs Copilot, your scoring model will be up and running in no time!

Breadcrumbs Copilot

Unlock the true power of your customer data for FREE!

You’re only a few clicks away from creating your first lead scoring model from the data you already have in HubSpot, Marketo, Salesforce, and more!

Breadcrumbs Copilot is always free to test–all we ask is that you give us some honest feedback on the product!


How Breadcrumbs Copilot shakes up your lead scoring process


Automate Your Lead Scoring Process
Streamline your lead scoring process with automation and save valuable time.


Leverage Predictive Lead Scoring
Use predictive analytics to pinpoint qualified leads, and boost your sales game!


Customize Your Lead Scoring Models
Boost conversions and drive success with personalization that works for you.


Make Critical Business Decisions
Leverage ML to drive success and take your business to the next level!

Use Breadcrumbs Copilot to

Streamline your process with ML-powered automation

The world of sales and marketing is fast-paced, and efficiency for sales teams is key. With Copilot by Breadcrumbs, you can automate your lead scoring model creation, freeing up valuable time for your team to focus on what they do best–engaging with potential customers and closing deals.

Leverage this sophisticated tool equipped with cutting-edge ML technology to analyze your leads, score them based on their likelihood to convert, and prioritize them accordingly. This automated process eliminates the need for manual scoring, drastically reducing the risk of human error and ensuring you never miss a high-potential lead.

Use Breadcrumbs Copilot to

Anticipate your leads’ behaviors with predictive analytics

Predictive lead scoring is more than just a buzzword–it’s a game-changer. With Copilot by Breadcrumbs, you can leverage the power of what predictive lead scoring offers and analytics to identify which leads are most likely to convert.

Go beyond traditional lead scoring methods using machine learning algorithms to analyze past behavior and predict future actions when chasing leads. This gives you a clear picture of your leads’ potential, enabling you to engage with them more effectively and increase your conversion rates.

Use Breadcrumbs Copilot to

Tailor your lead scoring to your unique business needs

Every business is different, and so are your leads. That’s why Copilot by Breadcrumbs allows you to customize your lead scoring models to suit your specific needs.

Whether you want to prioritize leads based on specific demographic traits, online behaviors, or engagement levels, our flexible tool lets you adjust your scoring criteria as needed. This ensures your lead scoring model always aligns with your business objectives and stays up-to-date with changes in your target audience.

Use Breadcrumbs Copilot to

Drive your business forward with data-driven insights

In today’s digital age, data is king. Copilot by Breadcrumbs harnesses the power of machine learning to turn your lead data into actionable insights.

Our tool analyzes your leads’ behaviors, identifies patterns, and provides you with valuable insights that can inform your sales and marketing strategies. This data-driven approach allows you to confidently make critical business decisions, knowing they’re backed by accurate, up-to-date information.

Frequently Asked Questions

Copilot by Breadcrumbs is a tool that automates the creation of your lead scoring models, helping businesses prioritize their leads effectively and make informed decisions based on data-driven insights.

Copilot by Breadcrumbs leverages the power of machine learning to streamline and optimize the lead scoring process. It starts by ingesting data from your various sources, such as CRM, MAP, and product analytics tools. This data can encompass demographic details, interaction history, online behaviors, and even product usage patterns.

Once it has this data, Breadcrumbs Copilot employs machine learning algorithms to analyze it and identify trends, patterns, and correlations. These insights are then used to create predictive lead scoring models. Each model is designed to assess leads based on their likelihood to convert into customers, considering a multitude of factors instead of just one or two.

This automation not only reduces the amount of manual work required to score and prioritize leads, but also increases the accuracy and efficiency of the process. By automating the creation of multiple scoring models and the prioritization of leads, Breadcrumbs Copilot enables your sales team to focus their efforts where they’re most likely to yield results–on the highest scoring leads.

Copilot by Breadcrumbs leverages advanced machine learning technologies to automate the creation of lead scoring models. These technologies enable it to analyze large volumes of data and generate accurate suggestions to create a predictive lead scoring process.

How does predictive lead scoring work?

Predictive lead scoring is a method that uses statistical algorithms and machine learning to predict which leads are most likely to convert into customers. Here’s how it typically works:

  1. Data Collection: Predictive lead scoring starts by collecting data about your leads. This can include demographic information, behavioral data (like website visits or email interactions), and firmographic data (for companies in B2B markets).
  2. Data Analysis: Once the data is collected, machine learning algorithms analyze this information. These algorithms can process vast amounts of data and identify complex patterns that humans might miss.
  3. Model Creation: The machine learning algorithm uses this analysis to create a predictive model. This model essentially represents the “ideal lead” based on historical data about which leads have converted in the past.
  4. Lead Scoring: Each new lead is then scored against this model. The score represents the likelihood that the lead will convert, based on their similarity to the “ideal lead.”
  5. Continuous Learning: The beauty of machine learning is that it continuously learns and improves. As more data becomes available, the algorithm refines its model and improves its accuracy.

The result is a dynamic, data-driven approach to lead scoring that can help businesses prioritize their sales efforts, get inbound leads, increase conversion rates, and drive revenue growth.

Yes, Copilot by Breadcrumbs allows you to customize your lead scoring system to suit your business needs. You can create multiple scoring models and adjust your scoring criteria as needed.

By providing data-driven insights into your leads’ behaviors and potential to convert, Breadcrumbs Copilot helps you make informed decisions about which leads to prioritize and engage with.

Copilot by Breadcrumbs can improve your sales and marketing strategies by automating lead scoring and providing predictive analytics. This lets you focus your marketing and sales efforts on high-potential leads, improving efficiency and conversion rates.

To create a comprehensive and accurate lead scoring model, Copilot by Breadcrumbs utilizes a wide variety of data sources. This includes:

  1. CRM Data: Customer Relationship Management (CRM) systems are a treasure trove of valuable information about your leads. This can include demographic details like age, location, and job title, as well as interaction history, such as past purchases or service requests. By integrating with your CRM, Breadcrumbs Copilot can analyze this data to identify patterns and trends that indicate a lead’s likelihood to convert.
  2. MAP Data: Marketing Automation Platforms (MAPs) track online behaviors that can provide insights into a lead’s level of interest or intent. This includes actions like email opens, website visits, content downloads, and more. Breadcrumbs Copilot uses this data to further refine your lead scoring system.
  3. Product Analytics Data: If you’re a software company or have an app, product analytics tools can provide valuable data about how leads are interacting with your product. This can include usage frequency, feature usage, session length, and more. This data can help Breadcrumbs Copilot identify highly engaged leads that are more likely to convert.

By aggregating and analyzing data points from these different sources, Breadcrumbs Copilot is able to create a holistic view of each lead. This allows it to score leads not just based on a single factor, but on a combination of factors that together provide a more accurate indication of their conversion potential. This multi-dimensional approach to lead scoring helps ensure that your marketing and sales team is focusing their efforts on the leads that are most likely to become customers.

Copilot by Breadcrumbs sets itself apart with its advanced machine learning capabilities, customizable scoring models, and ability to provide data-driven insights that inform critical business decisions.

Together with Reveal, it’s the backbone of Breadcrumbs’ flagship product that lets you create, implement, and optimize your lead scoring process in hours (not weeks.)

Find qualified leads for your business with our powerful lead scoring software. Our platform helps you identify and reach potential customers, increase sales, and grow your business. By using data-driven strategies, we can help you find high-quality leads that are more likely to convert into paying customers (we do retention, upsell, and cross-sell, too!)

Breadcrumbs route scoring information back to your CRM or MAP system. This way, your sales reps and marketing teams can immediately act on hot leads and accounts when intent occurs.

Great question! That’s super easy; just create your free Breadcrumbs account and:

  1. Connect your data. Connect your lead and customer data with no-code connectors to popular tools like HubSpot, Marketo, Salesforce, Mixpanel, Intercom, and more.
  2. Run a Reveal analysis. Let us know what segment of contacts we should use to define success. i.e., all paying customers or paying customers on specific plans.
  3. Get data-driven suggestions. Copilot by Breadcrumbs leverages the same always-on ML analysis of Reveal to build your data-driven scoring model, suggesting a list of high-impact attributes and actions.

After that, you can edit and activate your scoring model in just a few clicks.

Breadcrumbs Copilot is free, and no credit card is required to get started. Once your data-driven scoring model is ready, the next logical step is to activate it and route the information back to your CRM or MAP using Breadcrumbs’ flagship product.

Creating your model and running it in test mode is always free, but if you want to take full advantage of our lead scoring platform, our PRO plan starts as low as $400 a month. However, we never let price stand in the way of helping companies get on the path to Revenue Acceleration. Let’s have a chat and see how we can help you hit your Revenue Goals.