Product

Turn your data into revenue

Take the data scattered across your organization and use Breadcrumbs to better understand it and power your revenue team with actionable insights.

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Built for a modern Revenue Team

Marketing
Not the arts & crafts kind

Sales
The beat my number kind

Operations
The ones who build things

MQL to SQL Nirvana

IF you are obsessed with feeding your sales team with leads that close, then Breadcrumbs is for you. Understand your data quickly, select attributes based on the lift they provide, build models with Recency and Frequency built-in and iterate/test at will.

Stop wasting time & energy

Are you tired of scouring through a list of non-descript MQL’s to find the best leads? Quickly get context and attack the leads most likely to close based on dynamic scores that you trust and understand.

Less spin more doing

Scoring has been on your list for a while, but it takes forever to get done the traditional way. Not anymore, leverage Breadcrumbs human first contact scoring to build models in minutes.

The Paths to Revenue Acceleration

Acquisition
with better conversion & velocity

Expansion
made programmatic

Retention
in a proactive way

Find real buyers just in time

Not everyone who visits your page is ready to buy. Not everyone who downloads an E-book will become a customer. Use Breadcrumbs to fuel your revenue engine with buyers, not tire kickers.

Leverage what you have

Grow your business from the inside out. Find existing customers primed and ready to buy more from you with upsell and cross-sell specific models.

An ounce of prevention goes a long way

Don’t let good customers slip through the cracks; it was hard to get them, it’s almost impossible to win them back, and it’s expensive to replace them. Identify churn risk early with Breadcrumbs.

Works with your tech stack in just a few clicks

You have a wealth of data sitting in your tech stack!
Get marketing, sales, and product data from your existing stack piped into Breadcrumbs in no time.

and more

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Breadcrumbs has been a game-changer for us. We have a tight definition of a great customer and a pipeline full of them, thanks to Breadcrumbs!
Lee Gladish, CEO, AirborneApp.com

All the features you want

and some you didn’t even know you need

Co-Dynamic Scores

Fit and Activity + Time informed scores

Workspace & Multiple Models

Support multiple teams, objectives, or experiments

Quick Attributes

Quickly create scoring attributes based on lift

Quick Models

Let our ML get you started with your first model

Scoring Analytics

Dig into every layer of your model

Decay Simulator

See how time impacts scores with a few clicks

Reveal

Keep your database clean and build your data-driven ICP

Integrations

Connect your tech stack in no time

Frequently Asked Questions

Why should my company use Breadcrumbs?

Scoring is a proven methodology that successful companies have been using for years. Breadcrumbs makes it faster, easier, and more affordable to leverage scoring and does it in a way that delivers more meaningful and actionable scores. How do we know this? Our founders built scoring models for companies ranging from 100 to 20,000 employees and from $10M to $20B in revenue. They saw the meaningful impact on revenue, velocity, and cost of sale at all of them. This experience is the foundation of what Breadcrumbs is today.

What’s the difference between Breadcrumbs and old-school lead scoring?

A bunch of stuff, but at the highest level, we’ve done two things that revolutionize scoring. First, we’ve added Recency and Frequency as core variables of how our models work. Adding Recency and Frequency means our models create truly dynamic scores! We identify the moment intent appears, unlike the self-fulfilling cumulative scoring models of the past. Second, we help you make sense of your data and how the different data points contribute to achieving your objectives. The old way relies on subjective negotiation-driven models or getting lost in the data science black hole of competing priorities.

How do we get started?

Book some time with one of our Revenue Experts here, and we will have a chat about what you are trying to accomplish and let you know if we can help. If there’s a fit, we will work hand in hand with you to hit your goals.

How much does it cost?

Our PRO plan starts as low as $1,599 a month. However, we never let price stand in the way of helping companies get on the path to Revenue Acceleration. Let’s have a chat and see how we can help you hit your Revenue Goals.