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Turn your data into revenue

Take the data scattered across your organization and use Breadcrumbs to better understand it and power your revenue team with actionable insights.

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The Scoring Model Manager you always wanted

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Reveal
Identify predictive attributes with ML

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Copilot
Create a scoring model in seconds

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Compare
Test and validate different hypotheses

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Explore
Know your leads and customer better

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Reveal Your Ideal Customer Profile

Whether you’re looking to convert more leads, upsell to existing customers, or cross-sell complementary products, Reveal uncovers the secrets of your most important contacts. Instantly get valuable insights into their behaviors, identify potential sales opportunities, and make better business decisions.

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Automate Lead Scoring with Data-Driven Models

Copilot is the simplest-than-ever-before approach to lead scoring model creation. With just a few clicks, automatically build a made-to-order model while maintaining full authority over the process. Make adjustments as needed, and always have the most up-to-date information at your fingertips.

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Test and Iterate Scoring Models at Every Step of the Funnel

Expanding your options is essential when it comes to building models. With Breadcrumbs, you have the power to create, test, and enhance your models without any limitations. Maximize your revenue sources to the fullest by developing lead-scoring models for Acquisition, Expansion, Retention, and more.

Signup for free

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Business Intelligence for Real

Understand your top contacts and what actions lead to conversions with Explore. Filter, segment, sort, and view contacts from all your connected data sources to access the latest insights. Analyze trends and identify actions that indicate intent and increase success rates with personalized experiences.

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Works with your tech stack in just a few clicks

You have a wealth of data sitting in your tech stack!
Get marketing, sales, and product data from your existing stack piped into Breadcrumbs in no time.

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Life before Breadcrumbs was, I think you could call it the Dark Ages. We started with an SLA of two days to a week sometimes. And we’re getting within the 10 to 5-minute mark. So that’s so exciting for us.

Christie Horsman, VP of Marketing, Thinkific

Built for a modern Revenue Team

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Marketing
Not the arts & crafts kind

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Sales
The beat my number kind

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Operations
The ones who build things

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MQL to SQL Nirvana

IF you are obsessed with feeding your sales team with leads that close, then Breadcrumbs is for you. Understand your data quickly, select attributes based on the lift they provide, build models with Recency and Frequency built-in and iterate/test at will.   

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Stop wasting time & energy

Are you tired of scouring through a list of non-descript MQL’s to find the best leads? Quickly get context and attack the leads most likely to close based on dynamic scores that you trust and understand.

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Less spin more doing

Scoring has been on your list for a while, but it takes forever to get done the traditional way. Not anymore, leverage Breadcrumbs human first contact scoring to build models in minutes.

The Paths to Revenue Acceleration

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Acquisition
with better conversion & velocity

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Expansion
made programmatic

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Retention
in a proactive way

Goal

Find real buyers just in time

Not everyone who visits your page is ready to buy. Not everyone who downloads an E-book will become a customer. Use Breadcrumbs to fuel your revenue engine with buyers, not tire kickers.

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Leverage what you have

Grow your business from the inside out. Find existing customers primed and ready to buy more from you with upsell and cross-sell specific models.

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An ounce of prevention goes a long way

Don’t let good customers slip through the cracks; it was hard to get them, it’s almost impossible to win them back, and it’s expensive to replace them. Identify churn risk early with Breadcrumbs.

All the features you want

and some you didn’t even know you need

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Co-Dynamic Scores

Fit and Activity + Time informed scores

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Workspace & Multiple Models

Support multiple teams, objectives, or experiments

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Quick Attributes

Quickly create scoring attributes based on lift

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Quick Models

Let our ML get you started with your first model

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Scoring Analytics

Dig into every layer of your model

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Decay Simulator

See how time impacts scores with a few clicks

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Reveal

Keep your database clean and build your data-driven ICP

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Integrations

Connect your tech stack in no time

Frequently Asked Questions