Product
The Ultimate Lead Scoring Solution for Sales and Marketing
Discover the power of data with Breadcrumbs. Use lead scoring to elevate your sales and marketing strategy and give your team the tools they need to thrive in a competitive market.
The Scoring Model Manager you always wanted
Product
Reveal your Ideal Customer Profile
Whether you’re looking to convert more leads, upsell to existing customers, or cross-sell complementary products, Reveal uncovers the secrets of your high-value contacts and accounts. Instantly get valuable insights into your buyer persona firmographic data (i.e., job titles) and online behavior (i.e., downloaded a white paper), identify potential sales opportunities, and make better business decisions.
Product
Automate lead scoring with data-driven models
Copilot is the simplest-than-ever-before approach to creating a lead scoring model. Use our AI-driven scoring software to automatically build a made-to-order model while maintaining full authority over the scoring process. Make adjustments to your point values, and take the guesswork out of your scoring efforts thanks to real-time information.
Product
Test and iterate scoring models at every step of the funnel
Expanding your options is essential when it comes to building a scoring system. With Breadcrumbs, you have the power to create, test, and enhance your models without any limitations. Maximize your revenue sources to the fullest by developing lead scoring models for acquisition, expansion (including upselling and cross-selling), retention, and more.
Product
Business intelligence for real
Understand your top contacts and what actions lead to conversions with Explore. Filter, segment, sort, and view prospects and customer data from all your connected data sources to access the latest insights. Analyze trends to identify actions that indicate intent and increase successful conversion rates with personalized experiences for your target audience.
Works with your tech stack in just a few clicks
You have a wealth of data sitting in your tech stack!
Get marketing, sales, and product data from your existing stack piped into Breadcrumbs in no time.
Life before Breadcrumbs was, I think you could call it the Dark Ages. We started with an SLA of two days to a week sometimes. And we’re getting within the 10 to 5-minute mark. So that’s so exciting for us.
Christie Horsman, VP of Marketing, Thinkific
Built for a modern Revenue Team
Marketing
Feed your sales team with leads that close
Sales
Fill your pipeline with quality leads
Operations
Build predictive lead scoring models in minutes
Explore lead scoring by function
Unlock MQL to SQL nirvana and supercharge your sales team
Marketers, imagine effortlessly feeding your sales reps with leads that not only close but skyrocket your revenue.
Use Breadcrumbs’ intelligent algorithms to select attributes that offer a significant lift to your conversions. Moreover, our platform comes equipped with recency and frequency built-in, allowing you to create a powerful scoring system with ease.
Iterate and test your marketing campaigns to ensure optimal performance and master the marketing-to-sales handoff by designing a marketing funnel ready for your sales reps.
Explore lead scoring by function
Pinpoint qualified leads and close more deals faster
Whether you’re an experienced sales rep or just starting out, scouring through a list of non-descript MQLs to find the best leads is not an approach we’d recommend.
Breadcrumbs’ effective lead scoring process quickly provides you with the context you need to target the leads most likely to close, as it is based on dynamic scores that you can trust and understand.
Follow up with qualified leads who are a good fit and are more likely to convert, and shorten the sales cycle for good.
Explore lead scoring by function
Reach sales and marketing alignment, for real
Operations people, raise your hands if scoring has been on your list for a while, but you’ve almost written it off because it takes forever to get it done the traditional way.
Not anymore; with Breadcrumbs lead scoring software, you can build advanced predictive lead scoring models in just minutes.
Leverage the power of artificial intelligence, combined with a human touch approach, giving you the flexibility and control to call the shots and build personalized lead scoring models that perfectly fit your needs.
Experience the efficiency and effectiveness of Breadcrumbs as it revolutionizes the way you score leads.
The Paths to Revenue Acceleration
Acquisition Scoring
Enhance your sales process by optimizing conversion rates and maximizing velocity
Expansion Scoring
Increase customer lifetime value by focusing on behavior and engagement
Retention Scoring
Keep your customers by acting the moment their interest level and engagement drop
Explore lead scoring by goal
Focus on lead quality and turn every opportunity into a new customer
Not every visitor to your website is ready to make a purchase, and not every person downloading a whitepaper will become a customer.
That’s where Breadcrumbs comes in, providing you with clear and actionable lead scores and empowering your sales department to prioritize qualified leads over tire kickers.
From demographic information to online activity, and with recency and frequency baked in, Breadcrumbs lead scoring enables you to reach out to leads who align with the characteristics that make them successful customers for your business.
This way, you can effectively fill your sales funnel and boost your conversion rate, driving ROI and sustainable growth for your organization.
Explore lead scoring by goal
Leverage existing customers and drive expansion from within
A business model that only relies on acquisition is bound to fail.
By identifying existing customers who are already primed and ready to make additional purchases, you can implement upselling and cross-selling strategies tailored to their specific needs.
The good news is that you can use Breadcrumbs to increase customer lifetime value with expansion-focused lead scoring models.
This approach allows you to have access to untapped potential within your existing customer base, ultimately driving your business’s expansion from the inside out.
Explore lead scoring by goal
Keep track of key indicators and identify at-risk accounts before it’s too late
With longer sales cycles, another challenge begins as soon as a conversion happens. If you want to scale your business, you need to be able to retain that initial buyer.
Don’t let customers slip through the cracks, as acquiring new ones is challenging, winning them back is almost impossible, and replacing them can be expensive.
An ounce of prevention goes a long way in retaining your valuable clients. Act swiftly the moment you notice a drop in their interest level and engagement.
With Breadcrumbs, you can create scoring systems that analyze your users’ engagement score, proactively identify churn risk early on, ensure you stay one step ahead and maintain a strong and loyal customer base.
All the features you want
and some you didn’t even know you need