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Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Product > Features

All the Features you Need to build, implement, and optimize lead scoring for Your Business

Explore Breadcrumbs’ key features and how lead scoring can assist you in enhancing lead qualityclosing more deals faster, optimizing upselling and cross-selling strategies, and retaining at-risk customers.

Screenshot Of Co-Dynamic Distributions

Use co-dynamic distribution to sort and prioritize your best leads and contacts

Your most valuable leads are those who align with your ideal customer profile and are actively engaging with your brand right now. This is the fundamental principle behind Breadcrumbs’ unique co-dynamic scoring method that combines the power of real-time intent signals with time-tested traditional contact scoring methodology.

What does that mean for you?

You’ll get a robust scoring system that sifts through your potential leads and contacts, identifying and prioritizing the most active and qualified right from the moment they first interact with your brand.

Reveal hidden leads insights and build your data-driven ICP

Like many businesses, you probably have lots of data but little understanding of how to leverage it best. With leads coming from various channels, finding the most powerful predictors of intent can feel like searching for a needle in a haystack.

Breadcrumbs Reveal analyzes your existing marketing, sales, and product data, unveiling the attributes and actions that predict revenue. With this knowledge, you can create a custom scoring model for your business needs. And the best part? You can do it all with a single click with Copilot. 


Let our AI-driven wizard Copilot create custom-tailored scoring models in seconds

AI and machine learning have simplified scoring, empowering you to optimize models in real time. Copilot is the perfect example: its advanced AI algorithms analyze your data and generate a model with a few quick clicks, but you stay in control of your model by adjusting variables. It’s clear, user-friendly, and remarkably fast.

Use Copilot or build advanced custom scoring models and assign scores to leads based on ICP alignment, engagement, and purchasing potential. Continuously refine scoring systems for relevance and effectiveness. Analyze real-time data and adjust models to align with evolving business goals and market dynamics.

Screenshot Of Copilot

Works with your tech stack in just a few clicks

You have a wealth of data sitting in your tech stack!
Get marketing, sales, and product data from your existing stack piped into Breadcrumbs in no time.

Create advanced scoring models for upsell, cross-sell and retention based on real-time data

Creating advanced scoring models for upsell, cross-sell, and retention is a strategic approach to unlocking new revenue opportunities post-acquisition. When using real-time information, as we do at Breadcrumbs, these advanced scoring models are dynamic, continually evolving based on new data.

Predict expansion opportunities by analyzing customer behavior, engagement levels, and purchase history. When it comes to retention, immediately detect disengagement and flag potential churn risks for your existing customer base.

Screenshot Of Scoring Model Overview
Screenshot Compare

Test and compare multiple scoring models targeting different ICPs, motions, products, and geographies

Savvy operators know the power of lead scoring and recognize testing, iterating, and refining their approaches as crucial aspects of their marketing and sales strategy. Replace assumptions with real data and get a better analysis of leads and smarter decisions with Breadcrumbs. 

Run several scoring models in parallel, targeting different ICPs, motions, products, and geographies, not just a single generic one. This enables dedicated scoring for each product line or geographical region. Similarly, create models for all go-to-market motions, from PLG to sales-assisted, and everything in between.

Find out more about Breadcrumbs.

Connect with one of our experts to learn how Breadcrumbs can help get you on the path to Revenue Acceleration.

Screenshot Of Scoring Analytics

Analyze and explore your contacts and accounts to find the missing piece of the funnel

Traditional lead scoring tools usually provide a rudimentary ranking of your leads and often fall short when it comes to offering an in-depth understanding of your model and insights on what parts work effectively, how significantly they contribute to achieving your desired goal, and which parts require your attention. 

Breadcrumbs’ advanced analytics allows you to explore every variable that plays a role in determining a contact or lead’s score. This includes a wide range of attributes, from firmographic data and behavioral patterns to specific interactions that your contacts have with your business.

Use recency and frequency of action to discover intent the moment it happens

Leveraging the recency and frequency of user actions is a powerful way to uncover intent the moment it occurs. That’s because a click on your pricing page today is more important than one that happened a year ago. Breadcrumbs integrates recency and frequency of interactions into your lead scoring model, allowing you to see their real-time influence on scores.

Whether a contact visited your website yesterday, downloaded a whitepaper last week, or interacted with your social media posts multiple times in the past month, all of these actions are factored in during the lead scoring process. This insight empowers you to adapt your GTM strategies, engaging leads with the right message at the right time.

Screenshot Of Decay Simulator

Revenue Acceleration Manifesto

Breadcrumbs is on a mission to break down silos between customer-facing teams. We enable operators to acquire and grow revenue faster by unlocking the value that already exists in their data and technology.