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What Is Data Enrichment?

Data enrichment is a process that allows companies to gather raw data about customers and leads by matching the existing data in their existing database…

What Is An Aha Moment?

An ‘aha’ moment is the first time a user understands the value proposition your product offers them, usually accompanied by a sudden realization or insight.

What Is Lead Handoff?

Lead handoff is the process of handing over leads generated by marketing to sales so that the sales team can nurture, qualify and convert them…
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