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Product-led sales (PLS) is a user-centric sales model that leverages self-serve users as the primary funnel for the sales teams.
Zero-party data is the data that a user voluntarily and proactively shares with your brand. It gives you an idea of things like purchase intentions,…
Product-led growth is a GTM strategy that leverages your product to acquire and retain your customers. In simpler terms, your product is your master card.…
Product-led growth is a strategy that uses the product as the primary tool for acquisition, retention, and expanding a user base. The benefits of product-led…
Product-led onboarding introduces users to features according to their needs and position in the customer journey. This means users are shown features that are best…
A product qualified lead (PQL) is a user who has experienced the value of your product either through a free trial or freemium account. Since…
Firmographic data is a collection of descriptive attributes (aka key characteristics) about businesses that may be utilized to develop distinct market segments and find high-value…
Predictive lead scoring is a data-driven approach that applies big data and machine learning algorithms to lead scoring to find the right combination of behaviors…