The Importance of Product Journey Map & How to Build One
When you know how people are interacting with your product, you can make data-driven decisions that help you improve over time. A product journey map can make this process much …
Product-led Growth
Why Product Lifecycle Marketing Is Essential for SaaS Success
The demand for optimizing productivity and streamlining business processes only increases yearly. Cloud computing and other integrated technologies make today’s SaaS industry exciting. However, the SaaS market is projected to …
SaaS Product Launch Strategies: From Beta to Big Time
Launching a SaaS product is an exhilarating yet challenging journey. Did you know that approximately 90% of startups fail, with many of these failures attributed to poor product launches or …
7 Product Launch Email Examples That Drive Engagement
Launching a new product is a really exciting time, but, in many cases, the success or failure of the launch will start and end with your marketing efforts. In this …
How to Build a Winning Product Strategy with User Emotions
So, you’ve got a product. Now, what? You need a strategy— a product strategy. You must define your unique value proposition. What makes your product great? How does it stand …
5 Key Differences of Product-Driven vs. Customer-Driven Businesses
When creating a business, all founders come to an all-important fork in the road. It’s a decision that, once made, lays out a specific path to inform not only your …
8 Killer Product-Led Growth Examples
When it comes to marketing SaaS products, the secret to success is product-led growth. Let’s take a closer look at the product-led growth model. We’ll also share some product-led growth …
4 Key Product Metrics to Monitor for Business Success in a PLG Motion
Businesses that adopt product-led growth (PLG) enjoy 60% higher average revenue per user than non-PLG brands. Are you considering this model to improve customer retention? To ensure business success in …
How to Build PLG Motion (+ Why You Still Need Sales)
Long gone are the days of selling to C-suite executives. Or is it? Today, the PLG motion involves a bottom-up approach where your product speaks directly to the needs of …
Building a Product-Led Culture: 4 Strategies for Company-Wide Alignment
When you’re passionate about the SaaS product you’ve built, the excitement spills over into everything you do. From your audience messaging to your reiteration plan, you think strategically about bringing …
RevOps and PLG Synergy: Transforming B2B Revenue Growth Through Seamless Operations
Increasing company revenue is as complicated as delivering exceptional customer service and product delivery. There has to be an alignment with your main departments to eliminate silos so everyone can …