It can be a downright giddy feeling, when you see the lead information come piling in. That ebook, webinar, or landing page knocked it out of the park, and you find yourself with a long list of names that you’re excited to convert.
Read more7 Reasons Your Leads Aren’t Converting (& How to Improve Lead Conversion Rates)
If the term data hygiene conjures up images of scrub brushes and your email list, you’re on the right path to what the term really means. Much like the real …
What is RFM Analysis? Before we move onto debunking the myths, it’s important to take a step back and understand what RFM really means. RFM is an acronym used by …
There’s more to a Chief Revenue Officer (CRO) than meets the eye. From 2015 to 2018, LinkedIn saw a 73% increase in CRO titles, indicating a surging demand for revenue …
Read moreChief Revenue Officer (CRO): 3 Reasons You Should Hire One
When most marketers and businesses are sitting down to examine their lead generation process and their buy personas, they’re typically looking at the information in only one way. They’re looking …
Read moreHow to Use Your Lead Generation Process to Create Better Buyer Personas
It’s not uncommon for marketers to approach lead generation as a single hurdle they need to overcome. They set up a landing page on their site designed to collect lead …
Read moreHow to Set Up a Lead Generation Funnel That Converts