How to Hand Off Leads and Win More Deals
When, exactly, should your marketing team hand off a lead to the sales team? Not sure? If there’s any confusion around how to hand off leads, you’re likely losing out …
Breadcrumbs Blog
How to Rank Leads So Sales Won’t Waste Precious Time
Any small business owner, marketer, and sales team member is likely all too familiar with the frustration that comes from chasing down leads that were ultimately never going to convert. …
Read moreHow to Rank Leads So Sales Won’t Waste Precious Time
9 Best Account-Based Marketing Software
When it comes to your marketing tech stack, you’re going to want the best to give your company what it needs to thrive. This article will explore and review the …
7 Reasons Your Leads Aren’t Converting (& How to Improve Lead Conversion Rates)
In this post, we’re going to take a look at the 7 most common reasons your leads aren’t converting and how to improve lead conversion rates with a few quick troubleshooting tips.
Read more7 Reasons Your Leads Aren’t Converting (& How to Improve Lead Conversion Rates)
5 Critical Email Data Hygiene Best Practices
If the term data hygiene conjures up images of scrub brushes and your email list, you’re on the right path to what the term really means. Much like the real …
3 Common RFM Analysis Myths Debunked
What is RFM Analysis? Before we move onto debunking the myths, it’s important to take a step back and understand what RFM really means. RFM is an acronym used by …
Chief Revenue Officer (CRO): 3 Reasons You Should Hire One
There’s more to a Chief Revenue Officer (CRO) than meets the eye. From 2015 to 2018, LinkedIn saw a 73% increase in CRO titles, indicating a surging demand for revenue …
Read moreChief Revenue Officer (CRO): 3 Reasons You Should Hire One
How to Use Your Lead Generation Process to Create Better Buyer Personas
When most marketers and businesses are sitting down to examine their lead generation process and their buy personas, they’re typically looking at the information in only one way. They’re looking …
Read moreHow to Use Your Lead Generation Process to Create Better Buyer Personas
How to Set Up a Lead Generation Funnel That Converts
It’s not uncommon for marketers to approach lead generation as a single hurdle they need to overcome. They set up a landing page on their site designed to collect lead …
Read moreHow to Set Up a Lead Generation Funnel That Converts