Lead scoring is something most marketers have heard, but have never bothered to put into action – despite nearly 40% of businesses reporting higher opportunity to sale conversion rates. However, …
Read moreHow to Improve Conversions with Lead Scoring Templates (Bonus Template + Guide Included!)
“A ship in harbor is safe, but that is not what ships are built for”. I’ve been thinking about the best way to start this post for weeks now, and …
Read moreIntroducing Breadcrumbs.io – Lead Scoring As It Was Meant To Be
Data is the lifeblood of most businesses today. Before you even launch your brand, you’ve likely extensively researched your industry, your competitors, and the market overall. And once your business …
Read moreWhat Is Data Enrichment & How to Use it to Find Better Leads
Account-based marketing is typically defined as a strategic approach to business marketing based on account awareness. These accounts (or organizations) consider and communicate with individual prospect or customer accounts as …
As startups grow, silos occur. Departments separate from one another. Teams stop communicating. Co-workers from another division — whom you got along with in the early days — are reluctant …
Read moreHow To Break Down Silos And Spark Collaboration In Your Business
Have you ever wondered about the quality of the data that you input in your lead scoring system? In one sentence, there’s a quote that could answer your question: You …
When, exactly, should your marketing team hand off a lead to the sales team? Not sure? If there’s any confusion around how to hand off leads, you’re likely losing out …
Any small business owner, marketer, and sales team member is likely all too familiar with the frustration that comes from chasing down leads that were ultimately never going to convert. …
Read moreHow to Rank Leads So Sales Won’t Waste Precious Time
When it comes to your marketing tech stack, you’re going to want the best to give your company what it needs to thrive. This article will explore and review the …
In this post, we’re going to take a look at the 7 most common reasons your leads aren’t converting and how to improve lead conversion rates with a few quick troubleshooting tips.
Read more7 Reasons Your Leads Aren’t Converting (& How to Improve Lead Conversion Rates)
If the term data hygiene conjures up images of scrub brushes and your email list, you’re on the right path to what the term really means. Much like the real …