6 Customer Marketing Strategies for Growth
It goes without saying that engaged customers spend more and tend to stick around longer. But, many businesses make the mistake of pouring all their marketing budget into acquiring new …
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Cross-Functional Teams: 4 Startups Reveals Their Best Tips
You know it’s high time to start cross-functional collaboration when: Customer success is struggling to reduce churn as clients get shuffled from one department to another Product is wasting time …
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6 No-Brainer Ways to Create Highly Clickable Email Blasts
Email blasts might remind you of the heady early days of email marketing. You know, when everyone and their dog had a newsletter crammed with bright colors and the dreaded …
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SaaS Marketing: 15 Timeless Strategies That Bring Massive ROI
“What’s the NO.1 SaaS marketing strategy that you swear by?” This was the question I posed to SaaS founders and marketers two weeks ago. In the end, I received 15+ …
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Firmographic Data: Everything You Need to Know
It’s common for B2C brands to be able to hone in on demographic data when they’re looking at qualifying and converting potential leads. They look at a user’s age, gender, …
Pricing Analysis: The Process Of 7 Successful SaaS Startups
Ever wonder how a SaaS startup goes about choosing its price points? You know what we’re talking about, the kind of pricing plans where your best customers have no issues …
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14 Best Case Study Questions to Ask Your Top Customers
If you want to show interested leads that you can put your money where your mouth is, case studies are a good way to go. They’re a valuable form of …
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8 Powerful Customer Retention Strategies (Ft. SaaS Startups)
Today, you’ll learn the customer retention strategies that help B2B SaaS startups to: 2X their customer lifetime value since offering a dedicated support agent Boost the client base by 29% …
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Revenue Intelligence (Behind-The-Scenes Of 2 Startups)
If you’re struggling to: Measure the impact of your marketing efforts Identify what’s working in your client calls Break down silos across ALL revenue-focused departments once and for all It’s …
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What is a Customer Data Platform and Why You Need One Now
Last year, my husband and I brought home a four-month-old puppy. She needed a leash, and I couldn’t remember where I got the leashes for our other two dogs. This …
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8 Landing Page Optimizations We Swear By
Landing pages are so important. This is often the first experience a visitor has with your brand, so making a good impression is important for building brand awareness, educating your …