When I started outlining this article, I asked a simple question: Choosing to go freemium or free trial depends on myriad factors: Product, market size, target clients, to name a …
Read moreFreemium vs Free Trial: How 5 Startups Found Their Best Model
Setting up the best price for your products may seem easy, but price optimization requires some strategy. As strange as it may seem, businesses struggle with determining how much something …
How do you overcome price objections? It’s rare for any salesperson not to be questioned about the price. Price objections are one of the most difficult things people in sales …
Read moreHow to Overcome Price Objections: 5 Techniques That Close Sales
When we think of a sales deck, we usually see it as a simple sales pitch, a product demonstration or a set of data with figures and, although it incorporates …
Read moreClose More Deals Faster with a Customer-focused Sales Deck
The SaaS market is booming right now. Developers all over the world see how software like Slack or Monday.com have exploded, and they want their piece of the profit pie. …
Over the last few years, artificial intelligence (AI) has started to change the marketing technology landscape. Everything from ads to reporting seems to have elements of AI tied to it. …
Read moreTraditional vs Predictive Lead Scoring: Which is Right for You?
Will a competitor’s revenue strategy work for your startup? Probably not. Today, you’ll recap what a revenue strategy is and its benefits and explore five revenue strategies for different business …
Read moreRevenue Strategy: How 5 Startups Accelerated Revenue
If you are using HubSpot’s CRM software, you may have come across HubSpot lead scoring functionality and asked yourself: am I missing out if I don’t use it? In this …
Read moreWhat is HubSpot Lead Scoring And Should You Use It For Your Business?
36% higher customer retention rate. 67% more effective at closing deals. These are just a few of the benefits of revenue marketing. If you want to secure recurring revenue and …
Read moreWhat Is Revenue Marketing (+ How To Start Fast In 5 Steps)
When you’re creating any kind of SaaS product, it’s a long and complicated process. Figuring out the tech alone seems like the biggest challenge you’ll have to face, but then …
One of the primary focuses for a B2B marketer is to generate leads for the sales team. Lead generation has become crucial as the market continues to change and impact …
Read moreHow B2B Marketers Can Use Lead Scoring To Improve Sales