Sales-marketing misalignment always causes silos in organizations. While there is a consensus on strategic alignment, effective coordination in day-to-day tasks across departments remains lacking. This guide explores some of our …
A visually captivating, responsive, and user-friendly website can distinguish between a bounce and a conversion. Why? You only have seven seconds to make a good first impression. With millions of …
Not all leads are the same. But how do you know which ones are more likely to convert? The answer lies in lead scoring. Assigning a “score” to leads based …
If you read the Breadcrumbs blog regularly, you’ve probably noticed a common thread in our post topics—B2B SaaS marketing. This isn’t a coincidence or the result of an alignment of …
How much data is required to power a lead-scoring model? How many attributes typically drive predictions that are reliable enough to be accurate and actionable? Typically, the standard answers to …
Lead scoring can tell you a lot and help your team successfully identify high-value sales opportunities throughout the entire buyer’s journey… but it’s only as good as the lead scoring …
This International Women’s Day, we’re celebrating some of the top influential women in the RevOps, B2B marketing, and sales worlds. From multi-time TEDx speakers to college lecturers, CEOs, founders, and …
Five years ago, no one used the term “RevOps.” Now, it’s impossible to scroll through your LinkedIn feed without seeing it everywhere. Why and how has it become so popular? …
Even before the pandemic, companies around the globe have been increasingly expanding their event strategies to include a virtual event component. After March 2020, these efforts have remained steady—with one …
When most marketers and businesses are sitting down to examine their lead generation process and their buyer personas, they’re typically looking at the information in only one way. They’re looking …
Workflows can make or break your business. If you’re struggling to design a HubSpot workflow specific to your marketing and sales needs, you’ve come to the right place. In this …