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Essentials
Your journey to Revenue Acceleration starts here.
What Is Lead Scoring?
Lead scoring is the method of assigning points to contacts or potential prospects based on how closely they resemble your ideal customer profile. The higher the lead score, the more likely the lead is to be a good fit for your product or service.
What is Product-Led Growth (PLG)?
Product-led Growth (PLG) is a popular SaaS business methodology where the product primarily drives a business’s success and growth. Acquisition of revenue, expansion of revenue, and retention are mainly led by delightful experiences of the product.Latest articles
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What Is Lead Scoring?
Lead scoring is the method of assigning points to contacts or potential prospects based on…
What is Co-Dynamic Distribution?
DEFINITIONCo-dynamic distribution is a lead scoring practice in which leads are scored based on both…
What Are Workflow Triggers in Lead Scoring?
Workflow triggers are actions or events that trigger specific workflows or processes to run; in…
What is Lead Routing?
Lead routing is the process of distributing incoming leads to your sales staff; each business…
What Are The 4 Dimensions of a High-Performing Lead Scoring Model?
There are four dimensions in a high-performing lead scoring model, each of which indicates how…
What is Frequency in Lead Scoring?
In lead scoring, frequency assesses the value of a lead’s action based on how often…