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Essentials
Your journey to Revenue Acceleration starts here.
What Is Lead Scoring?
Lead scoring is the method of assigning points to contacts or potential prospects based on how closely they resemble your ideal customer profile. The higher the lead score, the more likely the lead is to be a good fit for your product or service.
What is Product-Led Growth (PLG)?
Product-led Growth (PLG) is a popular SaaS business methodology where the product primarily drives a business’s success and growth. Acquisition of revenue, expansion of revenue, and retention are mainly led by delightful experiences of the product.Latest articles
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What Is Lead Scoring?
Read more: What Is Lead Scoring?Lead scoring is the method of assigning points to contacts…
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What is a Marketing Qualified Lead (MQL)?
Read more: What is a Marketing Qualified Lead (MQL)?An MQL (or Marketing Qualified Lead) is a term used…
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What is sales prospecting?
Read more: What is sales prospecting?Sales prospecting is the process of identifying and reaching out…
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What is a Sales Qualified Lead (SQL)?
Read more: What is a Sales Qualified Lead (SQL)?A Sales Qualified Lead (SQL) is a prospective customer who…
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What is cold email?
Read more: What is cold email?A cold email is a type of unsolicited email sent…
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What is BANT?
Read more: What is BANT?BANT is an acronym that stands for Budget, Authority, Need,…
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What is Product-Led Growth (PLG)?
Read more: What is Product-Led Growth (PLG)?Product-led Growth (PLG) is a popular SaaS business methodology where…
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What is a RevOps agency?
Read more: What is a RevOps agency?A RevOps agency, or Revenue Operations agency, is a specialized…