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What Is Lead Scoring?Lead scoring is the method of assigning points to a contact or potential prospects based on how closely they resemble your buyer persona. The higher the lead score, the more likely the lead is to be a good fit for your product or service.
What is Product-Led Growth (PLG)?Product-led Growth (PLG) is a popular SaaS business methodology where the product primarily drives a business’s success and growth. Acquisition of revenue, expansion of revenue, and retention are mainly led by delightful experiences of the product.
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What is Fit in Lead Scoring?
Fit in lead scoring utilizes firmographic data to help determine whether or not a contact…
What is a Good Sales Cycle?
A sales cycle is a structured, multi-step process that sales reps use to ensure leads…
What Is Sales Acceleration?
Sales acceleration is the act of speeding up an organization’s sales process to turn leads…
What Are Cross-Functional Teams?
A cross-functional team is a team of individuals with diverse abilities who come together to…
What Does Product-Led Mean In Marketing?
The term product-led in marketing is the inclusion of product-led growth principles in a company’s…
What Is A Product-Led Model?
A product-led business model places the product at the core of the business, driving the…