Illustration Of Revenuepedia - Lead Scoring

What is lead scoring?

Lead scoring is the method of assigning points to a contact or potential prospects based on how closely they resemble your buyer persona. The higher the lead score, the more likely the lead is to be a good fit for your product or service.

What is firmographic data?

Firmographic data is a collection of descriptive attributes (aka key characteristics) about businesses that may be utilized to develop distinct market segments and find high-value clients.

What is predictive lead scoring?

Predictive lead scoring is a data-driven approach that applies big data and machine learning algorithms to lead scoring to find the right combination of behaviors and key attributes of existing and potential customers. Then, these attributes are automatically matched and ranked to those of new leads.