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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

What Are The 4 Dimensions of a High-Performing Lead Scoring Model?

There are four dimensions in a high-performing lead scoring model, each of which indicates how effective your lead scoring model is: Conversion, Velocity, Value, and Volume.

💡Understanding The 4 Dimensions of a High-Performing Lead Scoring Model 

Lead scoring models are complex and dynamic (or at least they should be). Proper models are going to be accounting for multiple different factors, including fit, activity, recency, and frequency to help your sales team identify high-intent sales opportunities. 

This means that finding a lead scoring model that’s perfectly tailored to your business and audience may take some testing, especially since we recommend starting out with just two or three data points for fit and activity each and then working your way up.  

As you’re assessing your lead scoring models, you’ll want to look at four different qualities or “dimensions” of that scoring model. 

The four dimensions of a high-performing lead scoring model are:

  • Conversion. What conversion actions is the user taking, and how likely are they to convert? You should see the quantity of conversions increase with a solid scoring model. 
  • Velocity. How quickly are users moving through the customer journey? A good lead scoring model should help reduce your time-to-close rate. 
  • Value. We all know that users convert at different values; someone may become a $10-a-month subscriber while someone else becomes a $2,000-a-month subscriber. The right scoring model will help you increase your overall value of conversions in addition to the number. 
  • Volume. In addition to driving a higher win rate and a higher conversion rate, the right lead scoring model will also give you the information you need to get a higher quantity of leads into your database, too. 

🖋 Takeaway

We can’t stress enough how important it is to test your lead scoring models and assess them for Conversion, Velocity, Value, and Volume. A good scoring model will impact any of the above; a fantastic lead scoring model will positively impact all four. 

These traits are all useful to evaluate individually, but eventually, you’ll ideally have lead scoring models that are succeeding in each area. That being said, it’s best to start slow when you’re getting started.

We often recommend focusing on a single metric at a time. In many cases, starting by focusing on either Conversion or Value is a great choice because it can accelerate revenue extremely quickly by helping you find and nurture higher-quality leads in the pipeline. 

Once you’ve selected a metric, you can create A/B tests with your scoring models to see how small changes impact the customer journey and your end results. You may add or alter a data point, for example, and find that you’re able to increase the value of your conversions significantly by sending relevant upsells to the right people.

And after you’ve tackled that first objective, you can move on to the next. Run more A/B tests (a built-in feature at Breadcrumbs for this exact reason), and make sure that you’re maintaining the first objective while working on the second.

The 4 Dimensions Of A High-Performing Lead Scoring Model: Breadcrumbs

What is a lead scoring model? 

A lead scoring model is a model that assesses different qualities of specific users using a points-based system to help you determine how likely they are to take a certain action. Breadcrumbs uses a co-dynamic alphanumeric system that assesses both firmographic fit and activity. 

What are the four dimensions of a high-performing lead-scoring model? 

The four dimensions that can indicate a high-performing lead scoring model are Conversions, Velocity, Value, and Volume. 

What is Conversion in lead scoring? 

Conversion in lead scoring is your conversion rate, which is calculated by the total number of conversions divided by your total number of leads within a specific time frame. 

What is Velocity in lead scoring? 

Velocity in lead scoring assesses how quickly leads become customers after entering your pipeline. The goal is to close the lead-to-customer journey so that more leads are converting faster. 

What is Value in lead scoring? 

Value in lead scoring evaluates the value of each individual lead or converted customer. Some leads are more likely to have higher-than-average order values or retain longer (or both); these are more valuable conversions, and ideally, you’ll see this increase with a good lead scoring model. 

What is Volume in lead scoring? 

Volume refers to the total number of leads coming into your pipelines; a good lead scoring model will help you better understand what your ICP is so you can target more higher-value, likelier-to-convert users moving forward.