The Scoring Model Manager you always wanted.

  • Build, validate, test, deploy, measure, tweak—all in just a few clicks. #byeblackboxes
  • Designed for operators: no data scientists or backend engineers required
  • Skip the guesswork and surface the data that correlates with revenue the most


Trusted by Innovative Companies Like

Looking for efficient revenue growth?

Well, look no more. Breadcrumbs powers the high-performing scoring models of many of the best-in-class companies you know and love. The flexibility of a homegrown solution or the convenience of an out-of-the-box tool: why choose when you can have both?

Illustration Of The Breadcrumbs Scoring Engine | Accelerate Growth With Lead Scoring
Screenshot Of Scoring Model Overview

Unify all the funnels!

Uncover sales leads and upsell opportunities you didn’t know existed so that your best people can focus on your most valuable opportunities at the right time.

  • Improve deal velocity, value, volume, conversion
  • Find the leaks in your funnel and fix them
  • Identify accounts at churn risk ahead of time

See how Breadcrumbs works

ML. AI. Data Science. Blah, blah, blah.

It’s easy to get caught up in the buzzwords. Focus on hitting your revenue goals, not on yet another tech or data project. Measure impact through rich analytics and insights.

  • All the models you want for all the objectives you need
  • Use the data you have where you have it
  • Hands-on expertise always at your fingertips

See Breadcrumbs in action

Screenshot Of Scoring Analytics

Works with your tech stack in just a few clicks

You have a wealth of data sitting in your tech stack!
Get marketing, sales, and product data from your existing stack piped into Breadcrumbs in no time.

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Marketo Logo
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Segment Logo
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and more


Sales Assisted, PLG, Hybrid
Support Any GTM Strategy

There is no one-size-fits-all selling strategy! Whether you are sales-led, product-led, sales-assisted, or something in between, we’ve got you covered.


Gives Sellers Context Around
What Makes A Lead Hot

Just say no to black box solutions! Sellers can access a detailed breakdown around what fit and intent data was used to generate every score.


Access Insights That
Improve Funnel Efficiency

Provide operators with deep, meaningful insights—not vanity metrics—about the quality of leads entering and progressing through your funnel.


Machine Learning Serves As
Your Data Scientist Sidekick

Understand which attributes are the best predictors of revenue today, while machine learning gets smarter over time as more data is introduced.

Your Success Is Our Mission

Our team’s mission is to drive successful outcomes for our customers. To do so, we act as an extension of your team to improve your data strategy, build objective-based models, and ensure that scores are being used to maximize revenue growth!

Breadcrumbs Team