Lead Scoring Sucks.
But Not Anymore.

  • Get your curated list of ready-to-buy leads that you would have missed without Breadcrumbs
  • Deliver context not just scores, and watch win rates go up
  • Make decisions, not guesses, with fully customizable and understandable scoring

Trusted by Innovative Companies Like

BYOD (Bring Your Own Data)

Every visitor, lead, opportunity, and customer leaves a trail of breadcrumbs. Our no-code connectors will ingest and unify your existing marketing, sales, product, and CX data to generate a 360° view that serves as the foundation for scoring success.

Illustration Of The Breadcrumbs Scoring Engine | Accelerate Growth With Lead Scoring
Screenshot Of Scoring Model Overview

Go beyond MQLs, SQLs, PQLs–all the QLs

Book more meetings, create more opportunities and convert more trials to paid with lead scoring that you control and understand

  • Built for operators, not data scientists
  • Operational models, not black-box AI
  • Intuitive reporting and the ability to explore

See how Breadcrumbs works

Optimize your Funnel

Every funnel is leaky, with Breadcrumbs you can uncover revenue that’s slipping through the cracks

  • Identify hot leads earlier
  • Find the “quiet” handraisers
  • Revive lost deals
  • Accelerate Trial to Paid
  • Keep customers longer

See Breadcrumbs in action

Screenshot Of Scoring Analytics

Works with your tech stack in just a few clicks

You have a wealth of data sitting in your tech stack!
Get marketing, sales, and product data from your existing stack piped into Breadcrumbs in no time.

Hubspot Logo
Marketo Logo
Intercom Logo
Segment Logo
Pendo Logo
Activecampaign Logo
Salesforce Logo

and more


Sales Assisted, PLG, Hybrid
Support Any GTM Strategy

There is no one-size-fits-all selling strategy! Whether you are sales-led, product-led, sales-assisted, or something in between, we’ve got you covered.


Gives Sellers Context Around
What Makes A Lead Hot

Just say no to black box solutions! Sellers can access a detailed breakdown around what fit and intent data was used to generate every score.


Access Insights That
Improve Funnel Efficiency

Provide operators with deep, meaningful insights—not vanity metrics—about the quality of leads entering and progressing through your funnel.


Machine Learning Serves As
Your Data Scientist Sidekick

Understand which attributes are the best predictors of revenue today, while machine learning gets smarter over time as more data is introduced.

Your Success Is Our Mission

Our team’s mission is to drive successful outcomes for our customers. To do so, we act as an extension of your team to improve your data strategy, build objective-based models, and ensure that scores are being used to maximize revenue growth!

Breadcrumbs Team