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Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Integrate Salesforce with Breadcrumbs

Discover revenue opportunities hidden within your Salesforce contacts.

Use your Salesforce data with Breadcrumbs to easily analyze and score your customer and prospect data and identify hidden revenue opportunities. With Breadcrumbs, revenue teams find the best prospects, identify every upsell, and catch customers before they churn.

Salesforce is a popular CRM and CMS platform. From email marketing to sales pipelines, you’ll find everything you need in one place. As with every great product with many features, however, it’s impossible to have it all. Salesforce’s lead scoring tool is the perfect example.

For starters, Salesforce only offers a lead scoring feature, so you miss out on identifying upsell opportunities with your customers and evaluating churn risks. Additionally, there are very few options in terms of configuration: it is essentially a black box that only gives a single numerical score.

Numerical scores can only take you so far. Breadcrumbs’ powerful co-dynamic algorithm lets you create scoring models that capture every point of the customer journey – from uncovering new revenue opportunities by identifying the best prospects, to pinpointing every upsell, and even preventing customers from churning.

Get more out of Salesforce’s data with Breadcrumbs

  1. Much more than just scoring leads. Breadcrumbs powerful algorithm works with you all the way down your customer journey to find prospects that are ready to buy, identify customers who are likely to upsell, and analyze customers who are at risk of churn.
  2. Not only who, but when. (Ultimately, it’s all about timing.) Whether you’re trying to acquire new customers, upsell to existing ones, or retain those who are at risk of leaving you, you know that timing is everything. Just one week too late and you’ll miss out on revenue opportunities. This is why Breadcrumbs gives you an insight into which actions are repeated (Frequency) and when they happen (Recency) so you never miss another opportunity. This is something you can’t do with Salesforce lead scoring – you have to choose one over the other when it comes to evaluating your engagement.
  3. Define clear levels of differentiation. Salesforce lead scoring provides a single numerical score and it can be frustrating to decipher what success looks like. With Breadcrumbs’ 16 scoring buckets, you’ll know who you best prospects and customers are at a glance – and how the score was calculated in the first place.
  4. Data is king. Breadcrumbs acts on always up-to-date information refreshed daily across your contacts lists. Get insights into your customer’s activity level, and find out how many people in your list are interacting with your brand. You can then analyze your entire list to make data-driven decisions on how best to engage, retain, and delight your customers.
  5. All together now. Even if you’re using Salesforce for everything else, there may be some data that can’t be integrated with Salesforce lead scoring. Here’s the good news: with Breadcrumbs you can combine the all the data you have about your prospects and clients in one centralized place to get sophisticated insights on their online behavior. Salesforce lead scoring can analyze only the data you have on Salesforce, while with Breadcrumbs you can add data sources like Mixpanel or Segment you to enrich your scoring model.
  6. Surface upsell and cross-sell opportunities at scale. We all want to scale in the shortest possible time. With Breadcrumbs, If you grow out of Salesforce, you don’t have to start all over again – you can bring all the Salesforce lead scoring data you already have on Breadcrumbs with you to your next MAP.
  7. Set up with <3 for you. Not sure how to set up Salesforce lead scoring? Say goodbye to onboarding headaches: our team of experts will review your objectives, present you with a scoring analysis, build your scoring model and analyze the results – all in close collaboration with you!

When using Salesforce with Breadcrumbs you can:

  • Browse and select contact or company properties
  • Automatically update your existing scoring fields in Salesforce
  • Create brand new scoring fields directly from Breadcrumbs
  • View granular analytics at the activity level AND get insights on your entire list
  • Use it as your primary source or as an enrichment source for your list

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