Email verification involves checking the deliverability of the email addresses you are collecting thanks to your lead generation initiatives. Having a lot of emails in your database is worthless unless they’ll receive your messages.
Our free email verifier doesn’t simply check if an email looks valid. It actually performs several checks to ensure that an email can be delivered to a specific email address. Email verification includes checking the domain name exists, if it has a correctly configured email server, and, finally, if the server will accept the email address provided.
The email checker makes sure that the emails are genuine and are likely to connect you to a real person (or, at the least, a real email account of an organization.)
Nobody wants to walk into a convo blind, and that’s what happens if you don’t validate your email list regularly. Using an email checker to verify your email list will help you across your organization:
1) Email marketing campaigns: checking if emails are valid will improve sender reputation and deliverability and give you more accurate email marketing benchmarks and overall lower CMS prices.
2) PPC campaigns: when creating your PPC audiences, a high number of fake or weak emails will impact the number of people you’ll be actually targeting. Additionally, you’ll be giving incorrect information to the advertising network (i.e., Facebook) about what kind of users you want to reach.
3) Marketing costs: most CRMs charge per the number of emails you store, so you’ll be wasting money on invalid emails.
4) Sales team time: your sales team would lose time reaching out to invalid email addresses instead of focusing on the right prospects.
Simply put: fake emails won’t be delivered. That’s bad as you’ll have high bounce rates since those emails can’t reach any actual inbox.
Lower deliverability also impacts your overall performance, and email systems such as Gmail and Outlook will start putting emails coming from you in the spam folder by default.
Disposable emails are temporary emails you can create on several websites. This service can send and receive emails for a specific time. After that period expires, the email is no longer active.
Unfortunately, there is no way to know an email is disposable by just looking at it. Here is where email verification comes into play and detects disposable emails so that you can remove them from your email list.
Our team maintains a database of thousands of domain names associated with disposable email providers to give you the best match rate possible.
Role-based emails (also known as generic emails) are emails that typically start with info@, admin@, support@. Those are emails that you don’t want in your contacts list as they are not meant for personal use but usually include a distribution list with multiple contacts and are more likely to be dismissed. Also, role-based emails can be used in spam traps.
Hitting a spam trap is more common than you may think – even if you don’t do anything wrong. Internet Service Providers (ISPs) use spam traps (also called honeypots) to lure spammers. If an email in your list ends up in a spam trap, you may suffer consequences, from impact to your sender reputation to being denied listing of your IP address or domain in case of Pristine spam traps.
SMTP catch all servers, also referred to as accept all servers, are email servers that accept all emails for a specific domain. It means, for example, that if you type in ifno@ instead of info@, the email will not be lost but will be collected in a separate mailbox from where somebody can sort it correctly.
Why should you care? While this looks like a great idea, well… it isn’t. To start with, you can’t know if an email is valid or not, only if its email server is configured to accept all – this means that your emails may end up in that second chance mailbox. More on that, spammers attack these mailboxes that are usually full of spam and go over quota quite quickly.
If your emails end up in that mailbox, what you are looking at is an impact on sender reputation, hard bounces, and overall inaccurate email marketings results.
Free emails are what they look like: emails you can create and use for free. Top email providers such as Gmail, AOL, Outlook offer access to an email inbox without charging the user.
Why should you care? While free emails are not necessarily weak or misleading, you may want to reach corporate emails that are usually part of a paid suite. It will depend on your business, of course, but you may want to check the number of free emails on your list.
There’s no time like the present to start checking your email list: you can bulk verify your email list directly from this page! Depending on how extensive your list is, you may want to schedule the cleanup regularly every few months. Our suggestion? Always validate your email list before starting an email marketing campaign and introduce your sales team to email verification so they can double-check individual emails when needed.
Kudos, you are now looking at your email checker results! After bulk verifying your contacts, there are a few actions you can take to ensure your email list is clean:
– Invalid emails: you can look at suggestions to correct typos and errors. If the email addresses check out, you can update your database with the correct information.
– Spam traps: remove them immediately from your email list and make sure nobody from your team contacts them.
Disposable emails: it’s really up to you. You can delete them or keep them; it’s hard to say if someone using disposable emails is just a spammer o just someone genuinely interested in your product who doesn’t want to receive emails from you.
– SMTP catch all: It’s good to know that someone uses a catch-all filter, but usually, no action needs to be taken. The risk of removing valid emails would be too high.
– Free emails: the strategy for free emails will entirely depend on your business. If you are looking at reaching out to enterprise or corporate clients, free emails are something to monitor closely. If you are targeting small businesses and solopreneurs, free emails may just be the real deal.
coming soon
