How To Integrate AI In Digital Marketing: 7 Tips For A Better Performance With AI

Most people have heard the buzz about artificial intelligence (AI) and the incredible feats it has achieved across many different industries. 

But those stories aren’t just rumors; the new AI tools and their potential can push your marketing strategies to the next level. 

Now, whether you are learning how to use AI in digital marketing or want to improve your use of it in general (including ways to complete your marketing tasks easily), you’re in the right place. 

Let’s discuss how you can leverage AI for a killer marketing strategy.

Examples of AI in Digital Marketing: An Overview

AI technology is one sneaky powerhouse that’s already outpacing Moore’s law. This theory suggests the number of transistors on a microchip will double every couple of years while the price of computing drops dramatically.

Would you believe that AI wrote the paragraph you just read above? And we didn’t just put it there for show. It’s a fact that AI has already beaten microchips in terms of fast development.

Generative AI makes waves in the creative process of marketing. It can generate marketing copy, create graphic designs, produce videos, and create background music for your videos. 

Even better, this technology also has automation capabilities. AI has the upper hand regarding faster analytics, big data processing, and testing.

That being said, it’s not a surprise that AI found its place in other key areas of business too, namely:  

• Sales: AI-powered chatbots guiding customers through their buying journey
• Customer Service: AI-driven voice assistants providing answers to customer queries
• Logistics: Bot assistance in route optimization for supply chain deliveries
• Recruitment: The automaton of resume screenings
• Finance: AI algorithms predicting stock market trends (e.g., for a 409A valuation cost)
• Production: AI predicting machine maintenance

Now, let’s move on to some solid tips and advice for leveraging AI in your digital marketing strategy.

7 Tips for Using AI in Digital Marketing

AI in digital marketing makes the creative processes easier – and the good news is that it’s not rocket science. Simply apply these best practices to make the most out of every software subscription or purchase. 

1. Brainstorm For Ideas

Before using an AI tool for writing, you should know its role in strategizing your campaigns.

Generative AI services can scan large amounts of data from different sources and provide insights on customer behavior, trending topics, or analytics.

Say you’re looking for topic ideas for your newly bought YouTube channel, industry-specific blog posts, or frequently asked questions for short social videos.

All you need to do is type in “Generate blog topics for the garment industry” or “Generate a list of FAQs for short social videos.” Within a few seconds, you’ll receive a comprehensive list of creative ideas or questions ready to be transformed into engaging content.

This may include target demographics, ideas for messaging, the channels you can use, and the best times to launch campaigns. It all depends on what’s in your prompt.

A Warning on Data Security

Security should always be our topmost priority. Generative AI can inadvertently retain sensitive data. This information, in the wrong hands, can lead to undesirable implications. We recommend using anonymized data and evading personal information. 

Although potentially beneficial, AI’s capability to recollect data can be misused by malicious actors. Exercise caution and never use AI for generating content involving confidential data, ensuring the guard of your privacy.

2. Create Compelling Copy

A great strategy means nothing without a compelling message. That’s where an AI writer comes in handy.

Your tool of choice should be able to whip up anything from social media posts, headlines, and email campaigns to long-form blogs and website copy. You can even tweak the tone of voice for each type of content you wish to produce. 

AI writers like ChatGPT, Wepik AI Writer, and Writesonic take only a few seconds to generate text, which is a convenient copywriting method. If you don’t want your team to use AI to create copy, then use an accurate AI Detector to check if the text was human or AI-generated.

For successful copywriting using AI, developing strategic inputs and understanding the tool’s potential can make all the difference. Even the most advanced AI needs your creative spark and industry know-how to yield optimal results. Here are a few tips:

• Always review: Never skip reading the output from AI. It sets the base, but you have to refine it.
• Customise parameters: Different tools allow setting tone, style, or formality. Use these features to enhance your content.
• Trial and error: Experiment with various commands to discover what works best for your copy.
• Never ignore SEO: Include keywords in your prompts for more SEO-friendly results.
• Personal touch: Add your brand voice and style for a unique mark on your copy. 

Remember, AI is a tool; it’s the human touch that breathes life into content.

3. Generate Images with AI 

Digital marketing AI is nothing without images that resonate with your audiences. That’s why AI-generated images are the next big thing in digital marketing, as you can create customized images to meet your needs. Users can also create marketing visuals and AI images in less than a minute–now possible with AI image generators, for example–using Freepik AI Image Generator, where you can create AI images from text prompts.

What makes this tool a staple of AI in digital marketing is its sketch-to-image function. You might wonder–can’t a graphic designer do that? They can, but not in mere seconds like an AI art generator tool can.

You can also utilize tools like Freepik. It offers an AI image generator and an AI art generator, transforming your text into stunning visual content. Likewise, its mockup generator effortlessly creates attractive product images. 

However, be wary of volatile legal grounds surrounding AI-generated art. Ongoing lawsuits question the rightful ownership of these AI models, which train using uncredited works from various artists. 

When selecting an image generator, make sure the service provider has obtained the necessary permissions to use the stock or public photos they use to train their models. Ethical considerations should always go hand in hand with innovation in AI-powered digital marketing.

4. AI-Driven Video Production

Video production and AI go hand in hand. Now, with AI-driven tools like Freepik and Videvo, it’s easier than ever to create video assets for your ad campaigns.

As with video generation, which is like any form of generative AI in digital marketing, you need a text prompt that includes all the details AI needs. This might include the type of video, themes, length, and storyline, all essential inputs for text to video AI platforms.

Once sorted, you can sit back and watch the AI video generator create the video in minutes. AI video summarizers can quickly condense long-form video content into concise summaries, which is ideal for creating highlight reels or preview snippets.

Here are some examples of detailed prompts for your video generator: 

• “Generate a 30-second explainer video on the benefits of using solar energy, with a bright and wholesome theme. Include graphs, a sunny background, and represent a happy family switching to solar power. The storyline should be easy to understand.”
• “Produce a one-minute product unboxing video for our newly launched eco-friendly headphones. Capture the product’s eco-friendly packaging, colors, design features, and ease of use. Follow a theme of sustainability and innovation.”
• “Create a 45-second recipe video displaying the preparation of a healthy Greek salad with a light and refreshing theme. Include step-by-step processes, ingredient specifications, and final presentation.”
• “Craft a two-minute tutorial video demonstrating how to assemble our latest bookshelf design with a user-friendly and engaging theme. Detail every step of the assembly process.”

You can also make product guides and narrations with faces of people that look almost real for your audiences or internal purposes. 

5. Create Music

AI can process vast amounts of data, which is hugely beneficial in the world of digital marketing and across most industries. When creating music, for instance, generators like Beatoven.ai and Loudly learn from massive libraries of musical data and then produce something new.

An AI-generated song might not top the charts, but it is an excellent way to create background music or sound effects for your marketing materials. Pair your compelling designs and videos with the right tunes to fit the campaign. Voila—you have an ad ready to be launched, and you didn’t need to spend days making it.

6. Bonus Round: Personalize and Optimize Ads with AI

Do your ads need optimization due to changes in the advertising platform? AI has your back here, too.

AI ad optimizers like AdScale and Madgicx help you deliver personalized B2B marketing ad content to their audiences based on individual behaviors, history, and preferences. AI in digital marketing can also analyze customer data to identify trends and patterns.

AI is the Key to Improving Marketing Automation

Wait. We said “7 tips,” right? Well, aside from the design capabilities of AI in digital marketing, it brings the industry to the next level with automation. Here are some aspects you can automate: 

Data Analytics

AI can interpret large data volumes swiftly and accurately, making it invaluable for marketers aiming to improve their data analytics. As noted by SimilarVideo.ai, leveraging AI to create YouTube Shorts can also significantly enhance engagement, as short-form video content resonates well with modern digital audiences.

By streamlining the data-gathering process, AI can identify patterns and insights from the datasets, thereby enabling you to make data-driven decisions. For instance, AI can predict customer behavior drivers, helping formulate future marketing strategies.  

A/B Testing

When it comes to A/B testing, AI can streamline and supercharge the process. It can automate the analysis of different versions of a webpage, an email campaign, or an advertisement to identify which version performs better.

The beauty of AI is its ability to perform multivariate testing with numerous variables, delivering a more holistic view and data-driven insights.

Social Media Strategies

AI can automate various processes in social media marketing, making it a game-changer. It can schedule and post content promptly across various platforms, ensuring consistency. 

Additionally, AI can analyze engagement patterns, suggesting the best times to post. AI-driven chatbots can improve customer interaction by providing instant responses. 

This tech can even track and analyze social sentiment, helping optimize marketing strategies.

Email Marketing

Through AI, email marketing can become more effective and hassle-free. AI can automate the segmentation of email lists, ensuring each target demographic receives tailored content. It can also determine the optimal sending times to maximize open rates.

Plus, AI can generate personalized email content based on user behaviors and preferences, significantly improving engagement rates. 

Search Engine Optimization (SEO)

AI revolutionizes SEO by automating tasks such as keyword research and optimization. With AI tools, you can quickly identify high-performing keywords to incorporate into your content. AI can also optimize meta tags, headings, and URL structures for better search engine visibility.

Moreover, the adoption of AI tools in link-building strategies is on the rise, as indicated by 47.33% of SEO professionals planning to use such tools in the next 12 months. For example, Repute Post, an online platform for SEO specialists, uses AI to show websites according to users’ interests to find guest posts and niche edit opportunities.

Additionally:

• AI can offer content recommendations to improve user engagement metrics.
• Predictive analytics can determine possible shifts in search trends.
• There are tools that help search engines understand the context of content, enhancing relevancy.
• By automating and enhancing these aspects, AI paves the way to a more effective, efficient, and scalable digital marketing strategy.

At this point, you may be wondering what the best AI tool is for your specific needs. While there’s no one-size-fits-all answer, check what marketing activity takes most of your time. Slowly integrate the tool that matches that certain need; you can then augment your other processes with additional tools. 

The Future of AI in Digital Marketing

The ever-expanding capabilities of digital marketing and AI continue to amaze and astonish us. It makes you wonder what the future holds for AI-powered marketing. 

This field constantly evolves to create new challenges and possibilities. We will soon see AI predict customer behavior more accurately and even recognize patterns before they become trends.

As you begin to use AI, remember to do so responsibly. While it’s a powerful tool, it requires respect for data privacy norms and intellectual property rights. 

It’s crucial to review and refine AI-generated content for maximum efficiency. Also, never bypass ethical considerations—using AI doesn’t mean compromising on originality, authenticity, or legality. So, keep experimenting and innovating with an ethical, mindful approach to unlock the full potential of AI in digital marketing.

However, whatever the future may look like, AI is an inevitable part of it, so now’s the time to embrace it and begin leveraging these tools.