Stay ahead of the competition with SaaS marketing tactics and strategies to get more leads, keep happy customers and unlock revenue acceleration for your company.
Your customers are all individuals. They have their own lives, interests, fears, and dreams – no two are the same. While this is a lovely way to look at things, …
Read moreB2B Buyer Personas: Everything You Need to Know About Your Customers
Digital marketing Paid advertising Outbound marketing Social media marketing … And the list goes on. With numerous marketing tactics, you might be thinking, “I’ve had it with all of this …
“Marketer” may be just a single job title, but it can encompass so many different tasks and niches. Social media marketing. Email marketing. Guerrilla marketing. Content marketing. Influencer marketing. Referral …
Read more15 Best Marketing Books to Revolutionize Your Strategy in 2021
You already know that your marketing budget depends on your sales. But knowing how to allocate and modify your budget according to your sales performance? Now that’s a challenge. Who …
Read moreHow Much Should I Spend on Marketing? (5 Successful Startups Tell It All)
We know that personalization in marketing is an important step towards increasing the relevance of the campaigns we’re running as well as boosting click-through and conversion rates. It’s why I …
Read moreWebsite Personalization 101: What You Need to Get Started
It goes without saying that engaged customers spend more and tend to stick around longer. But, many businesses make the mistake of pouring all their marketing budget into acquiring new …
“What’s the NO.1 SaaS marketing strategy that you swear by?” This was the question I posed to SaaS founders and marketers two weeks ago. In the end, I received 15+ …
Read moreSaaS Marketing: 15 Timeless Strategies That Bring Massive ROI
Today, you’ll learn the customer retention strategies that help B2B SaaS startups to: 2X their customer lifetime value since offering a dedicated support agent Boost the client base by 29% …
Read more8 Powerful Customer Retention Strategies (Ft. SaaS Startups)
Last year, my husband and I brought home a four-month-old puppy. She needed a leash, and I couldn’t remember where I got the leashes for our other two dogs. This …
Read moreWhat is a Customer Data Platform and Why You Need One Now
Landing pages are so important. This is often the first experience a visitor has with your brand, so making a good impression is important for building brand awareness, educating your …
Customer-oriented marketing allows us today, more than ever, to determine how a product or service can solve the anguish of customers and buyers. Digital transformation has not only brought priceless …
Read moreThe 5 Pillars of a Successful Customer-Oriented Marketing Strategy