The Ultimate Guide to HubSpot Campaign Reporting
“Data is the most important part of your campaigns,” you must’ve heard this countless times in marketing. But how do you keep up with a large amount of data and …
Saas Marketing
Stay ahead of the competition with SaaS marketing tactics and strategies to get more leads, keep happy customers and unlock revenue acceleration for your company.
How to Use Content Personalization to Increase Engagement and Shorten the Sales Cycle
Nobody wants a generic experience with a brand. Not everyone is the same, and this should be reflected in the interactions a brand has with its consumers—you don’t want to …
B2B Buyer Personas: Everything You Need to Know About Your Customers
Your customers are all individuals. They have their own lives, interests, fears, and dreams–no two are the same. While this is a lovely way to look at things, it can …
5 Tips For Mapping Out Your Entire Customer Journey & Buying Process
Your customer experience is one of the most important competitive factors for your business. Making sure your customers get the best experience is the key to both conversion and customer …
Personalization in Marketing: How to Get Started in 4 Easy Steps
“Personalization” is one of the most significant terms in marketing right now. Since we’re all working harder than ever to make our messaging more relevant to contacts than ever before, …
SaaS Marketing: 14 Timeless Strategies That Bring Massive ROI
“What’s the NO.1 SaaS marketing strategy that you swear by?” When we posed this question to SaaS founders and marketers, we received 14+ powerful strategies that will accelerate revenue for …
How to Create an Ideal Customer Profile In 7 Steps (With a Free Template)
One challenge remains common for businesses of any size, sector, and location—building a successful sales strategy. If your sales team is struggling to connect with your customers, an ideal customer …
How to Create a B2B Lead Generation Plan in 4 Steps
Every business should be actively working on acquiring new customers and pushing new leads into the pipeline at any given point in time. This ensures that your business grows instead …
What is a Customer Data Platform and Why You Need One Now
Last year, I knew I wanted to transition to a virtual business line instead of giving customers my personal phone number. I started by searching on Google and researched the …
The 16 Best Marketing Resources for Businesses in 2022
With marketing evolving so quickly thanks to new strategies and always-new tech, it’s important to make sure that you’re staying on your toes. It’s also essential to make sure that …
How to Excel in Thought Leadership Marketing
Everyone can claim to be a guru all they want and post fast facts on LinkedIn. The truth of the matter is that most people cannot reliably create high-value, insightful, …