What is a Customer Data Platform and Why You Need One Now
Last year, I knew I wanted to transition to a virtual business line instead of giving customers my personal phone number. I started by searching on Google and researched the …
Stay ahead of the competition with SaaS marketing tactics and strategies to get more leads, keep happy customers and unlock revenue acceleration for your company.
Last year, I knew I wanted to transition to a virtual business line instead of giving customers my personal phone number. I started by searching on Google and researched the …
With marketing evolving so quickly thanks to new strategies and always-new tech, it’s important to make sure that you’re staying on your toes. It’s also essential to make sure that …
Everyone can claim to be a guru all they want and post fast facts on LinkedIn. The truth of the matter is that most people cannot reliably create high-value, insightful, …
As an essential part of the conversion funnel, most landing pages convert pretty poorly. The average landing page conversion rate across all industries is 4.02 percent. Let that sink in. …
We work so hard to acquire new leads, but just because we land their contact information doesn’t mean we’ve sealed the deal. True customer success requires a careful lead nurturing …
You know the long-term benefits of client onboarding—higher retention, deep customer relationships, and upselling opportunities. The real question is, how do you execute a client onboarding system that aligns with …
Digital marketing Paid advertising Outbound marketing Social media marketing … And the list goes on. With numerous marketing tactics, you might be thinking, “I’ve had it with all of this …
“Marketer” may be just a single job title, but it can encompass so many different tasks and niches. Social media marketing. Email marketing. Guerrilla marketing. Content marketing. Influencer marketing. Referral …
You already know that your marketing budget depends on your sales. But knowing how to allocate and modify your budget according to your sales performance? Now that’s a challenge. Who …
We know that personalization in marketing is an important step towards increasing the relevance of the campaigns we’re running as well as boosting click-through and conversion rates. It’s why I …
It goes without saying that engaged customers spend more and tend to stick around longer. But, many businesses make the mistake of pouring all their marketing budget into acquiring new …