What is a Customer Data Platform and Why You Need One Now
Last year, I knew I wanted to transition to a virtual business line instead of giving customers my personal phone number. I started by searching on Google and researched the …
Saas Marketing
Stay ahead of the competition with SaaS marketing tactics and strategies to get more leads, keep happy customers and unlock revenue acceleration for your company.
The 16 Best Marketing Resources for Businesses in 2022
With marketing evolving so quickly thanks to new strategies and always-new tech, it’s important to make sure that you’re staying on your toes. It’s also essential to make sure that …
How to Excel in Thought Leadership Marketing
Everyone can claim to be a guru all they want and post fast facts on LinkedIn. The truth of the matter is that most people cannot reliably create high-value, insightful, …
8 Inspiring B2B Landing Pages For Better Conversions
As an essential part of the conversion funnel, most landing pages convert pretty poorly. The average landing page conversion rate across all industries is 4.02 percent. Let that sink in. …
The Best Customer Success Books to Read for 2022
We work so hard to acquire new leads, but just because we land their contact information doesn’t mean we’ve sealed the deal. True customer success requires a careful lead nurturing …
The Definitive 5-step Client Onboarding Checklist (Template Included)
You know the long-term benefits of client onboarding—higher retention, deep customer relationships, and upselling opportunities. The real question is, how do you execute a client onboarding system that aligns with …
B2B Demand Generation: 5 Tricks to Add More Sales
Digital marketing Paid advertising Outbound marketing Social media marketing … And the list goes on. With numerous marketing tactics, you might be thinking, “I’ve had it with all of this …
15 Best Marketing Books to Revolutionize Your Strategy in 2021
“Marketer” may be just a single job title, but it can encompass so many different tasks and niches. Social media marketing. Email marketing. Guerrilla marketing. Content marketing. Influencer marketing. Referral …
How Much Should I Spend on Marketing? (5 Successful Startups Tell It All)
You already know that your marketing budget depends on your sales. But knowing how to allocate and modify your budget according to your sales performance? Now that’s a challenge. Who …
Website Personalization 101: What You Need to Get Started
We know that personalization in marketing is an important step towards increasing the relevance of the campaigns we’re running as well as boosting click-through and conversion rates. It’s why I …
6 Customer Marketing Strategies for Growth
It goes without saying that engaged customers spend more and tend to stick around longer. But, many businesses make the mistake of pouring all their marketing budget into acquiring new …