Top 7 Innovative Marketing Automation Tools for 2024
Did you know? When a company invests in marketing automation, it typically sees a return of $5.44 within three years, with the initial investment becoming profitable in over six months. …
Saas Marketing
Stay ahead of the competition with SaaS marketing tactics and strategies to get more leads, keep happy customers and unlock revenue acceleration for your company.
9 Proven Strategies to Effectively Close the Lead Conversion Gap
If you want to grow your business, you need a steady stream of engaged leads. These people will eventually become customers and tell their friends, and the cycle continues. In …
The Role of Data in Enabling a Multi-Channel Content Marketing Strategy
In a constantly evolving digital landscape, new channels to consumers are continuously opening and creating exciting opportunities for businesses to promote products and reach customers where they buy. Companies need …
Mastering B2B SaaS Onboarding: A Comprehensive Guide
If you run a subscription-based service, you want more than simply to make a sale: you want people to come back month after month and year after year. This is …
9 Popular Top of Funnel Marketing Tactics for 2024
Funnel marketing tactics attract and nurture potential customers throughout the entire sales cycle. Top of funnel marketing, or TOFU marketing, is the first stage of your sales funnel. It’s the …
How To Create Great Lead Magnets
“Lead magnets” might sound like marketing jargon, but trust us, they’re the real deal. Done right, a lead magnet can contain much value and help you attain your desired goals—and …
Understanding Competitive Benchmarking to Achieve Market Leadership
Having the right know-how is half the struggle in becoming a market leader, regardless of which industry you’re in. That’s why you’ve got to know all about a highly useful …
How to Develop a Lead Nurturing Strategy and Build Stronger Relationships
When people first enter your sales funnel, they often spend some time in it before purchasing. These ‘floating leads’ may want more information before deciding, or they may want to …
Beyond the Website: Uncovering Your Competitor’s Offline Strategy
We don’t know who needs to hear it, but offline marketing strategies still work. That’s right. These seemingly outdated methods to promote your brand can work just as well as …
10 Best Practices and Tools for Increasing Website Engagement
A visually captivating, responsive, and user-friendly website can distinguish between a bounce and a conversion. Why? You only have seven seconds to make a good first impression. With millions of …
The Ultimate Guide to Business Intelligence in Sales and Marketing
Do conventional sales and marketing campaigns no longer cut it? Do you want to boost your metrics, optimize marketing spend, and convert more observers into the most profitable customers? Today’s …