Jan 2023, 05
Fire Your SDRs
You need to fire your sales development representatives (SDRs).
At least that’s what Jordan Crawford, Founder of BlueprintGTM.com, shared in his recent Hot Takes Live session.
Jan 2023, 03
You Need to Reinvent Your PLG Sales Team
A successful product-led growth (PLG) strategy should fill your funnel with all kinds of users of your product. There are no prospects, just customers at different phases of their product adoption journey.
And as Massimo Arrigoni (CEO of BEE) explains in his Hot Takes Live talk, most brands really need to reinvent their PLG sales team and how it runs.
Dec 2022, 27
Your MarTech Stack Is Wrong
There’s a good chance that your MarTech stack is wrong. Wrong enough that it’s not really working for you in the ways that it should and that it could even be holding you back.
This is what Jenn Steele, the CEO of Kissmetrics, learned when she tried to move from an enterprise model to a product-led motion without changing her MarTech stack first.
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Dec 2022, 20
Outbound Isn’t Dead (You Just Suck At It)
Every year you’ll see a bunch of articles and thought pieces boldly wondering whether something in marketing is dead. Facebook. Email. Search.
This year there’s been a lot of buzz around whether or not outbound marketing is dead.
So is it really dead?
According to Rick Endrulat, President of Virtual Causeway, the answer is no. The only problem, he says in his Hot Takes Live session, is that it hasn’t really changed or evolved, at least the way most brands are doing it. AKA, most people just really suck at it.
Dec 2022, 15
Without Resonance, Your Content Will Fail
When you’re creating content, you don’t want to just think about what might rank well in the SERPs; you need to think about how to create content that will make people feel something.
This is the topic of the Hot Takes Live talk by Tyler Lessard, VP of Marketing at Vidyard.
Dec 2022, 14
Most Marketers Don’t Deserve to be in the C-Suite
Do you know what it takes to really be a CMO? Are you really qualified?
Darryl Praill, a self-proclaimed serial CMO and occasional CRO—and current CMO at Agorapulse—, has an answer to that question.
And the answer is that most marketers do not (huge emphasis on “do not”) actually have any business being in the C-suite at all.
Have a hot take you’d like to see published? 🌶️
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Dec 2022, 09
Your ABM Strategy is Outdated
Account-based marketing ABM is a huge focus on many B2B brands today, but Mandy Thompson, Co-Founder, and CEO of Digital Reach Online Solutions says that your ABM strategy is likely outdated.
That’s what she shared in her Hot Takes Live session, and she said this realization came about after seeing several problems working with SMB, mid-marketing, and enterprise organizations across a number of different verticals.
Dec 2022, 05
SaaS Tools Should Have OKRs
Objectives and Key Results (OKRs) is a collaborative goal-setting tool that is designed to help your leaders and team state what it is exactly that they want to accomplish.
During his Hot Takes Live session, Collin Smith, Head of Growth at Viz.ai, said that he believes that all SaaS tools should have them.
Dec 2022, 01
You’re Not Focusing on Pipeline Quality… And That’s a Problem
If you’re like most brands and CROs, you aren’t properly focusing on pipeline quality, and that’s a major issue.
Vishwanath Mallikarjunan of Esper.io has diverse experience ranging from market research, product development, sales, business analytics, DevOps, finance ops, and revops.
And this is one fact that he knows to be absolutely true, which is what he discussed in his Hot Takes Live session.
Have a hot take you’d like to see published? 🌶️
Write it down in 250-350 words, fill out the form below, and let us know.
Nov 2022, 29
RevOps Won’t Align Your Team
If you have an alignment problem, RevOps isn’t going to fix it.
This is what Camela Thompson, VP of Marketing at CaliberMind, shared in her Hot Takes Live talk.
And after spending 15 years working in RevOps, she would know better than anyone.
Nov 2022, 21
The Repeatable Sales Process is Dead
A lot of job titles have changed and evolved over the past ten years. One that hasn’t changed is Chief Revenue Officer (CRO), which always seems to center around creating a repeatable sales process.
And yet, during his Hot Takes Live session, Jason Reichl, CRO of Trustlayer.io, says that the repeatable sales process is actually dead.