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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Hot Takes

Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination

Armando, Massimo & Gary
Oct 2023, 20

Boost LTV or Die Trying with Neel Desai

While 60-75% of your Retention does come from things like building the right product and making sure you’re delivering value to the right customers, 25-40% of your Retention comes from tactical levers in your business, which you can implement quickly.

In this session, Neel Desai, Director of Product at Paddle, will cover a series of optimizations that you can implement immediately to drive tactical retention:

  • Active cancellations with cancellation surveys and salvage flows
  • Expansion revenue with term optimization and add-ons
  • Payment failure recovery to reduce involuntary churn

Read more

Oct 2023, 16

Competitive Intelligence is not a Feature Comparison with Amy Beaudoin

Trying to compare your product to a competitor is not always a feature-by-feature comparison. In fact, that could get you in hot water if it’s inaccurate. You must also analyze their services, sales, and other areas that are critical for the software implementation to be successful.

In this session with Amy Beaudoin, Product Marketing Director at Visier, you will learn:

  • Ways to compete beyond talking about features
  • How to demonstrate weaknesses in your competitor through a third party
  • Points to give your sellers to win the deal

Read more

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Oct 2023, 13

Enough With The Single Source of Truth Nonsense with Jacki Leahy

“Single Source of Truth” has been the rallying cry of RevOps for years–it’s a futile, arrogant exercise that will hobble your progress.

Distributed Source of Truth is the way of the future.

In this session with Jacki Leahy, founder and fractional RevOps Advisor at Activate the Magic, you will learn:

  • The difference between a Single Source of Truth and a Distributed Source of Truth
  • Limitations of a Single Source of Truth
  • Three advantages of a Distributed Source of Truth

Read more

Oct 2023, 09

Every Company Should Fail At Marketing with Karl Wierzbicki

Failing at marketing is a right of passage that too many companies try to avoid, instead of embracing it–and owning it!

In reality, the process of learning to market your business, product, or service is equally as important as the outcomes.

Every misstep and stumble is an important learning experience that paves the way for future success by providing firsthand insights into audiences, strategies, tactics, market positioning, and value props.

In this session with Karl Wierzbicki, you will learn:

  • The virtues of failing
  • Where companies typically fail at failing
  • How to fail properly

Read more

Oct 2023, 06

Get Ready For The End of Sales As We Know It with Erol Toker

How can sales survive the double threat of buyer fatigue and hyper-automation? In this talk, we’ll share lessons from our pivot from a sales-led to a ‘revops-led’ GTM motion.

In this session with Erol Toker, founder of trykitt.ai, you’ll learn:

  • How we discovered RevOps.
  • How it completely changed our business metrics.
  • How it changed our sales function for the better.

Read more

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Oct 2023, 02

How Not to Suck at Driving Urgency in B2B Sales with Dave Shanley 

Marketing and Sales work together but don’t always work well together. That’s understandable–as organizations grow, there are different objectives, different measures, and a different focus for each function and stage of focus in the funnel.

While there’s a lot of talk of marketing and sales alignment–how does everyone actually work from the same framework?

In Hot Take fashion, Dave Shanley, founder and CEO of Content Camel will break down where your teams are losing focus, why there’s probably a gap in your strategy, and cover some legit insights that helped Content Camel double ACV and achieve stretch goals.

Read more

Sep 2023, 27

How to Speak the Language of the CFO for Max Growth with Katheline Jean-Pierre

In many organizations, marketers have not adopted the language and mindset of CFOs. Aligning marketing with finance is often a missed opportunity to deliver more value and profits.

In this session, Katheline Jean-Pierre, Managing Director, Financial Services & Canada at LinkedIn, will explore how the relationship between value creation and the alignment of the CMO and CFO can be strengthened. Specifically, we will examine the fundamental principles, metrics, and workflows necessary for establishing a genuine partnership between these two critical roles. We will also discuss the critical mental models to help create a pathway and assess where your company is.

Read more

Sep 2023, 25

Is Category Creation All It’s Cracked Up to Be? with Thomas Shields

These days, it seems like every VC wants their portfolio companies to create a category. Many seem to think that if you can, you should do it. But, should you? It’s a decision that has big consequences on how you allocate resources.

In this talk, Thomas Shields will share the questions you need to ask to find out if category creation is right for you. You will learn:

  • A framework for assessing a category creation strategy
  • What most people misunderstand about category creation
  • Why investors want you to pursue a category creation strategy even if it isn’t right for your business

Read more

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Sep 2023, 22

Nail Your Positioning through Argument Theory with Eric Duerr

Marketing is the business of persuasion. And no one understands persuasion more than ancient Greek philosophers. This session explores how marketers can harness the power of argument theory to develop better positioning and achieve persuasive outcomes.

By understanding the principles of argumentation and applying them in marketing contexts, marketers can better engage and influence target audiences.

In this unique presentation, Eric Duerr will delve into the world of argument theory and its applications in marketing. You will gain insights into how argument theory can help craft compelling messaging based on which arguments work best when persuading someone to choose your offering.

Read more

Sep 2023, 19

No One Owns Your Customer Data Strategy? #Fail with Evan Dunn

It’s 2023, and all the talk in B2B SaaS is about what’s getting offloaded to AI. But what about good ol’ fashioned customer data?

Maybe it’s time SaaS orgs took control of their single most valuable asset with some intentionality.

In this session with Evan Dunn, Director of Growth Marketing at Syncari, you will learn:

  • Why SaaS is plagued with a false dichotomy between product and GTM
  • Why a unified approach to customer data makes all the difference in your GTM
  • What changes you need to make to stop being bogged down by data issues

Read more