Is Category Creation All It’s Cracked Up to Be? with Thomas Shields
These days, it seems like every VC wants their portfolio companies to create a category. Many seem to think that if you can, you should do it. But, should you? It’s a decision that has big consequences on how you allocate resources.
In this talk, Thomas Shields will share the questions you need to ask to find out if category creation is right for you. You will learn:
- A framework for assessing a category creation strategy
- What most people misunderstand about category creation
- Why investors want you to pursue a category creation strategy even if it isn’t right for your business