Hot Takes

Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination

Armando, Massimo & Gary
Aug 2023, 17

Think About Strategic Partnerships Like A Pro with Kelly Benish

In this talk, Kelly Benish, Global VP of Strategic Partnerships at Uberall, will explore the importance of authenticity in fostering successful strategic partnerships and how relationship building goes beyond sales tactics or transactions.

Strategic partnerships are a cornerstone of success in today’s interconnected business landscape. It requires an authentic approach, one that focuses on building relationships founded on trust, value alignment, mutual investment, and strategy.

So, let’s dive in and discover how leading with authenticity can unlock the true potential of our partnerships.

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Aug 2023, 16

It’s Not Product-Led Or Sales-Led: It’s Both with Mike McFarlane

The way that people buy software now is either:

  • through a salesperson or
  • relying on the product to provide value.

The truth is, you probably want to land somewhere in the middle where the product has strong adoption, but you have someone guiding and teaching you along the way.

Much like content creators have brought new sales channels to brands, independent consultants who specialize in multiple MarTech platforms can provide a unique perspective as to what platform or solution is best for you.

In this session with Mike MacFarlane, founder of 3MG, Mike McFarlane Marketing Group, you will learn:

  • How to choose a buying partner when it comes to MarTech
  • How to choose the best MarTech solution for YOU
  • When is the right time to choose a buying partner

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Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Aug 2023, 15

You Need To Give Google All Your Marketing Data with Glenn Schmezle

According to a Google-commissioned BCG study: companies move through 4 stages of digital maturity, going from “nascent” to “emerging” to “connected” to “multi-moment.”

For B2B companies, the “connected” stage refers to pulling data out of silos and sharing it with the channel platforms that you advertise on. Marketers who have not connected their data risk having the AI assign bids randomly, leading to high cost of acquisition and decreased profits.

By harnessing data models, companies can train their ad channels to effectively retarget audiences with optimized bidding.

In this session, with Glenn Schmezle, Founder and Chief Strategist at Marketing What’s New, you will learn:

  • How to combine your internal data with GA4
  • Understand ML’s power
  • What it takes to leverage it with your retargeting campaigns

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Aug 2023, 14

Reinventing Your Product Roadmap With Data with Ryan Donovan

Do you want to sleep well at night knowing your product roadmap is focused on the right things?

This Hot Take will show you how to leverage two proven methodologies (Jobs to be Done plus Reforge Adoption Funnel/Framework) to qualitatively and quantitatively assess product market fit.

In this session with Ryan Donovan, CPTO at Grin, you will learn:

  • What is the Jobs to be Done Methodology
  • What is the Reforge Adoption Funnel/Framework
  • How can you use the two together to have the most customer-focused roadmap possible

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Aug 2023, 11

Tips to Turn Client Feedback into Revenue with Donti Twine

Changes in technology, along with increasing market shifts and the pace of business, make it even more important to get closer to customers and obtain a deeper understanding of their needs has become critical for business actions and success.

Any organization can gather customer feedback, but turning that feedback into actionable plans that are impactful to your customer’s success will ultimately contribute to directly driving revenue for your organization.

In this session with Donti Twine, Director of Sales at Kaseya, you will learn:

  • Data collection approaches
  • How to improve customer satisfaction
  • How to boost loyalty and revenue

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Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Aug 2023, 09

Are Your KPIs Misleading You? with Ben Murray

SaaS pricing models and revenue streams are changing. It’s no longer SaaS 1.0. Your KPIs and calculations must evolve with your business model if you have multiple revenue streams.

During this session with Ben Murray, founder of The SaaS CFO, you will learn:

  • Why you are misled by traditional KPIs
  • How to adjust your KPIs based on your revenue streams
  • The important CFO metrics to measure your GTM motion.

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Aug 2023, 07

Welcome to the Age of Experience-Led Growth with Christine Crandell

Discover the path to doubling your growth and revolutionizing your go-to-market by delving into Experience-Led Growth (ELG), a straightforward solution to the confusion and unpredictability often associated with customer experience.

ELG is here to revolutionize the way leaders like you think about vision setting, customer-centric strategy, and operating models.

Christine Crandell, president of New Business Strategies, will show you how to quickly transform your organization into a needle-mover powerhouse and build cult-like brand preference.

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Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Aug 2023, 01

You Need To Align Your Lead Management with OKRs with Lorena Morales

The alignment of lead management with OKRs provides organizations with a strategic framework for effectively managing leads and achieving their business objectives.

By setting clear objectives and measurable key results, teams can focus on revenue generation and work collaboratively towards common goals.

In this session with Lorena Morales, Global Director of Digital Marketing and Revenue Operations at JLL, you will learn how:

  • Aligning lead management with OKRs drives effective lead management practices and maximizes the chances of achieving desired outcomes.
  • Alignment promotes focus, collaboration, and accountability among teams and individuals involved in lead management.
  • Setting relevant metrics and tracking allows for agility and adaptability, as OKRs are typically reviewed and adjusted on a quarterly basis, enabling teams to respond to changing market conditions and customer needs.

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Jul 2023, 25

You’re Thinking about Sales Development Wrong with Ian Wroobel

Sales Development organizations are vital to the success of most sales functions, but it seems to be one of the hardest areas to get right. These organizations are the lifeblood of sales opportunities for your sales teams and often are the pipeline of talent that eventually move into full closing roles.

Despite the importance of this role, there are a million different opinions when it comes to structure, purpose, enablement, and metrics for these organizations. This lack of consistent vision for the sales development GTM is severely hindering the potential of this function for your organization.

During this 15-minute session, Ian Wroobel will outline how to create a GTM for sales development that prioritizes desired outcomes and ultimately drives more business for you.

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