Why are Marketing and Sales constantly at odds with each other?
Historically there is no company that I’ve seen, been part of, and/or invested in where this hasn’t happened. As far as I can tell, at its core, the situation is the consequence of two foundational issues – first and foremost, marketing and sales teams are measured on metrics that have a fundamentally different nature: quantitative for Marketing Teams and qualitative for Sales Teams.
More is always merrier for Marketing Teams but for Sales Teams, not so much…