What’s The Cost Of Implementing A Product-Led Motion?
Smart question to ask. These days, everybody and their cousin are talking about having a Product-Led motion or being a Product-Led company.
Everybody and their cousin are also talking about the benefits of having/being one: how it lowers cost of acquisition, how most of the top-of-mind companies of the hour have it, how it’s the best way to go, and if you don’t have one you’re a dinosaur on its way to extinction.
Except: everybody and their cousin are leaving out one itty-bitty detail, either because they don’t actually know about it or because they are incentivized (in some direct or indirect way) to actually push it under the rug.