Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination
There’s a good chance that your MarTech stack is wrong. Wrong enough that it’s not really working for you in the ways that it should and that it could even be holding you back.
This is what Jenn Steele, the CEO of Kissmetrics, learned when she tried to move from an enterprise model to a product-led motion without changing her MarTech stack first.
Every year you’ll see a bunch of articles and thought pieces boldly wondering whether something in marketing is dead. Facebook. Email. Search.
This year there’s been a lot of buzz around whether or not outbound marketing is dead.
So is it really dead?
According to Rick Endrulat, President of Virtual Causeway, the answer is no. The only problem, he says in his Hot Takes Live session, is that it hasn’t really changed or evolved, at least the way most brands are doing it. AKA, most people just really suck at it.
When you’re creating content, you don’t want to just think about what might rank well in the SERPs; you need to think about how to create content that will make people feel something.
This is the topic of the Hot Takes Live talk by Tyler Lessard, VP of Marketing at Vidyard.
Write it down in 250-350 words, fill out the form below, and let us know.
Do you know what it takes to really be a CMO? Are you really qualified?
Darryl Praill, a self-proclaimed serial CMO and occasional CRO—and current CMO at Agorapulse—, has an answer to that question.
And the answer is that most marketers do not (huge emphasis on “do not”) actually have any business being in the C-suite at all.
Account-based marketing ABM is a huge focus on many B2B brands today, but Mandy Thompson, Co-Founder, and CEO of Digital Reach Online Solutions says that your ABM strategy is likely outdated.
That’s what she shared in her Hot Takes Live session, and she said this realization came about after seeing several problems working with SMB, mid-marketing, and enterprise organizations across a number of different verticals.
If you have an alignment problem, RevOps isn’t going to fix it.
This is what Camela Thompson, VP of Marketing at CaliberMind, shared in her Hot Takes Live talk.
And after spending 15 years working in RevOps, she would know better than anyone.
Write it down in 250-350 words, fill out the form below, and let us know.
We’ve all had a boss or two we couldn’t stand… but can you imagine working for an algorithm?
This is a very real possibility, according to our very own Armando Biondi, Co-Founder and CEO of Breadcrumbs. A 3x investor, 2x senior leader, and angel investor in over 300 different companies, Armando shared exactly why in his keynote Hot Takes Live.
This is a hot take if we’ve ever heard one: You don’t have to spend more to produce more sales-qualified leads (SQLs).
Eric Stockton, head of marketing for SharpSpring by Constant Contact, explained in his Hot Takes Live that he discovered this around a year ago when they were looking for quick wins to close more deals.
Many founders have always wanted to create content, but now it’s become a need.
That was the core point that Chris Decker, CEO of Salescast.co, stressed in his Hot Takes Live talk. He’s coached over 170 creators—including both individuals and companies of all sizes—so he understands this topic well.
Write it down in 250-350 words, fill out the form below, and let us know.
Your agency relationship is doomed.
We know that’s a heck of a way to start an article, and it’s a bit of a downer. But in a lot of cases, unfortunately, it’s just true.
Megan Zink, Senior Director of Demand Generation Marketing at ReviewTrackers and the presenter for this particular Hot Take Live talk, stressed that agency relationships are just plain hard.
The title says it all: Your B2B marketing isn’t cute enough.
That’s coming directly from Christie Horsman, Director of Demand Generation at Thinkific.
In her Hot Take Live talk, she reminded users that just because you’re a B2B company, it doesn’t mean you’re always talking to the C-suite. This is a crucial mistake some businesses make.