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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.

ROADMAP

A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.

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Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.

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Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.

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Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.

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Integrations

Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Monthly
Save 20%
Annually

Base


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


$39

/per month

$ 79

Professional


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


$79

/per month

$ 159

Enterprise


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh


Custom price

Hot Takes

Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination

Armando, Massimo & Gary
Oct 2023, 09

Every Company Should Fail At Marketing with Karl Wierzbicki

Failing at marketing is a right of passage that too many companies try to avoid, instead of embracing it–and owning it!

In reality, the process of learning to market your business, product, or service is equally as important as the outcomes.

Every misstep and stumble is an important learning experience that paves the way for future success by providing firsthand insights into audiences, strategies, tactics, market positioning, and value props.

In this session with Karl Wierzbicki, you will learn:

  • The virtues of failing
  • Where companies typically fail at failing
  • How to fail properly

Read more

Oct 2023, 02

How Not to Suck at Driving Urgency in B2B Sales with Dave Shanley 

Marketing and Sales work together but don’t always work well together. That’s understandable–as organizations grow, there are different objectives, different measures, and a different focus for each function and stage of focus in the funnel.

While there’s a lot of talk of marketing and sales alignment–how does everyone actually work from the same framework?

In Hot Take fashion, Dave Shanley, founder and CEO of Content Camel will break down where your teams are losing focus, why there’s probably a gap in your strategy, and cover some legit insights that helped Content Camel double ACV and achieve stretch goals.

Read more

Sep 2023, 27

How to Speak the Language of the CFO for Max Growth with Katheline Jean-Pierre

In many organizations, marketers have not adopted the language and mindset of CFOs. Aligning marketing with finance is often a missed opportunity to deliver more value and profits.

In this session, Katheline Jean-Pierre, Managing Director, Financial Services & Canada at LinkedIn, will explore how the relationship between value creation and the alignment of the CMO and CFO can be strengthened. Specifically, we will examine the fundamental principles, metrics, and workflows necessary for establishing a genuine partnership between these two critical roles. We will also discuss the critical mental models to help create a pathway and assess where your company is.

Read more

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Sep 2023, 25

Is Category Creation All It’s Cracked Up to Be? with Thomas Shields

These days, it seems like every VC wants their portfolio companies to create a category. Many seem to think that if you can, you should do it. But, should you? It’s a decision that has big consequences on how you allocate resources.

In this talk, Thomas Shields will share the questions you need to ask to find out if category creation is right for you. You will learn:

  • A framework for assessing a category creation strategy
  • What most people misunderstand about category creation
  • Why investors want you to pursue a category creation strategy even if it isn’t right for your business

Read more

Sep 2023, 01

The B2B SaaS Growth Roadmap with Lalit Gautam

Most early-stage startups got stuck at one level after the first few sales. Converting the early success to a repetitive growth formula is important for any SaaS startup.

In this session, Lalit Gautam, founder and CEO of Sensegrass, is going to talk about the few key mantras to come out from this block point and go for a ride on the success train.

Read more

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Aug 2023, 28

The New Demand Generation Paradigm in a Product-Led World with Danny Essner

The New Demand Generation Paradigm in a Product-Led World Product-Led is replacing Sales-Led as the primary go-to-market motion for many businesses. This paradigm shift requires a change in marketing as well. We can no longer rely on gating content to capture and nurture leads with content. MQLs are no longer our most important KPI.

In this session, Danny Essner, VP of Marketing at Chameleon, will explore what the impact is on Marketing teams from moving from a Sales-led to a Product-led or hybrid go-to-market motion.

We’ll look at what strategies and best practices ruled the Sales-led era and focus on three new strategies marketers can employ to generate demand more effectively in a product-led environment.

Read more

Aug 2023, 25

Be a One Person Content Machine with Timur Daudpota

Being a one-person content machine starts with a mindset, you will be able to scale your content team with pennies on the dollar, as well as increase your SEO possibilities.

In this session with Timur Daudpota, founding partner of 2080 Ventures, you will learn:

  • How to dominate SEO
  • How to make money from content
  • How to create a content team with pennies on the dollar

Read more

Aug 2023, 21

Your Sales/Marketing Misalignment Is Your Marketing Strategy with Liz Sullivan

Let’s not beat a dead horse discussing the age-old challenge of sales and marketing alignment (or lack thereof). Rather, let’s dive into the root of the issue.

During end-of-year planning, Sales and RevOps leaders are busy dissecting historical performance, total addressable market, and sales territories in order to generate segmented, AE-based pipeline and bookings goals. On the other hand, marketers are knee-deep in planning their campaign budget.

But marketers, what about the numbers!? (and I’m not just talking about MQL goals.)

I hate to break it to you–but if you don’t treat your marketing plan as seriously as sales treat their pipeline and quota plans, you will never achieve sales and marketing alignment.

In this session with Liz Sullivan, VP of Marketing at Discern, we will discuss how to generate a marketing plan that truly aligns marketing with sales and your entire organization.

Read more

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Aug 2023, 15

You Need To Give Google All Your Marketing Data with Glenn Schmezle

According to a Google-commissioned BCG study: companies move through 4 stages of digital maturity, going from “nascent” to “emerging” to “connected” to “multi-moment.”

For B2B companies, the “connected” stage refers to pulling data out of silos and sharing it with the channel platforms that you advertise on. Marketers who have not connected their data risk having the AI assign bids randomly, leading to high cost of acquisition and decreased profits.

By harnessing data models, companies can train their ad channels to effectively retarget audiences with optimized bidding.

In this session, with Glenn Schmezle, Founder and Chief Strategist at Marketing What’s New, you will learn:

  • How to combine your internal data with GA4
  • Understand ML’s power
  • What it takes to leverage it with your retargeting campaigns

Read more