Hot Takes

Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination

Armando, Massimo & Gary
Dec 2022, 27

Your MarTech Stack Is Wrong

There’s a good chance that your MarTech stack is wrong. Wrong enough that it’s not really working for you in the ways that it should and that it could even be holding you back.

This is what Jenn Steele, the CEO of Kissmetrics, learned when she tried to move from an enterprise model to a product-led motion without changing her MarTech stack first.

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Dec 2022, 20

Outbound Isn’t Dead (You Just Suck At It)

Every year you’ll see a bunch of articles and thought pieces boldly wondering whether something in marketing is dead. Facebook. Email. Search.

This year there’s been a lot of buzz around whether or not outbound marketing is dead. 

So is it really dead? 

According to Rick Endrulat, President of Virtual Causeway, the answer is no. The only problem, he says in his Hot Takes Live session, is that it hasn’t really changed or evolved, at least the way most brands are doing it. AKA, most people just really suck at it. 

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Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.