Reveal tool

Chasing the wrong ICP costs businesses billions every year

Breadcrumbs Reveal analyzes your existing marketing, sales, and product data to highlight what attributes and actions are the best predictors of revenue.

Data-driven ICP is as easy as 1, 2, 3

1. Connect Your Data

Connect your lead and customer data with no-code connectors to popular tools such as HubSpot, Marketo, Salesforce, Mixpanel, Intercom, and more.

2. Define Your Objective

Let us know what segment of contacts we should use to define success. i.e. all paying customers or paying customers on specific plans.

3. Reveal Your Results

See which attributes are the best predictors of revenue today, while machine learning gets smarter over time as more data is introduced.

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Turn clarity into conversions

When marketing and sales are aligned on your ideal customer profile, they are able to focus their energy on campaigns and conversations that are most likely to generate conversions.

Say goodbye to sales complaining about how lousy marketing leads are and marketing complaining about how sales doesn’t know how to sell.

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Gladish Quote Photo

Breadcrumbs has been a game-changer for us. We have a tight definition of a great customer and a pipeline full of them, thanks to Breadcrumbs!

Lee Gladish, CEO,

Improve data collection where it matters

Not all data is considered equal! We’ll give you a detailed view into what your data looks like, how valuable it is, and where collection and enrichment gaps exist to improve fill rates in all the right places.

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Gain early access for free!

You’re only a few clicks away from understanding what ideal customer profiles exist in HubSpot, Marketo, Saleforce, and more!

Breadcrumbs Reveal is free for the first 1,000 early access signups! All we ask is that you give us some honest feedback on the product!