Unkover Logo
Breadcrumbs Logo

Join now to lock in an exclusive 50% lifetime discount

Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Reveal tool

Chasing the wrong ICP costs businesses billions every year

Breadcrumbs Reveal is a powerful data analysis tool that leverages your existing marketing, sales, and product data to pinpoint your ideal customer profile. With its in-depth analysis and comprehensive approach, Breadcrumbs Reveal empowers businesses to make data-driven decisions and optimize their revenue strategies.

Data-driven hand-raisers in your ICP
are as easy as 1, 2, 3

1. Connect Your Data

Easily connect your lead and customer data with our user-friendly, no-code connectors. Seamlessly integrate with popular tools like HubSpot, Marketo, Salesforce, Mixpanel, Intercom, and many more, streamlining your workflows and enhancing your data management capabilities effortlessly.

2. Define Your Objective

Tell us the specific segment of existing customers or contacts that defines success. For instance, consider all paying customers or narrow it down to paying customers on specific plans. Your input will help us align our definition of success with your requirements and goals.

3. Reveal Your Results

Leverage the power of machine learning to discover and analyze the attributes and actions that serve as the most reliable predictors of revenue. As you continue to introduce accurate data, ML algorithms improve predictions, offering even more accurate insights and recommendations.

Illustration Of People

Turn clarity into conversions

When marketing and sales are aligned on your ideal customer profile, they are able to focus their energy on campaigns and conversations that are most likely to generate conversions.

With your FREE Breadcrumbs Reveal account, you instantly get:

  1. The attributes that make up your data-driven ICP based on your best customers (or any customer segments)
  2. The actions that predict a higher buying intent (or any conversions, such as upsell or cross-sell)

Say goodbye to sales complaining about how lousy marketing leads are and marketing complaining about how sales doesn’t know how to sell.

Get a Demo


Life before Breadcrumbs was, I think you could call it the Dark Ages. We started with an SLA of two days to a week sometimes. And we’re getting within the 10 to 5-minute mark. So that’s so exciting for us.

Christie Horsman, VP of Marketing, Thinkific

Improve data collection where it matters

Not all data is created equal! It’s crucial to gain a comprehensive understanding of your data–what it encompasses, its intrinsic value, and where potential gaps in collection and enrichment lie. By identifying and addressing these gaps, you can enhance fill rates in the right areas, ensuring optimal data utilization and maximizing its impact on your business.

Screenshot Of Reveal Tool

Pinpoint the actions that reveal intent

Discover how understanding your ideal customer profile’s actions can transform revenue generation! By closely examining the events that occur most frequently with the perfect customer, you can identify specific activities that positively impact your revenue streams. This insight will enable you to strategically focus on those high-impact actions and optimize your revenue generation potential.

Screenshot Of Reveal Tool

Unlock the true power of your customer data for FREE!

Discover the power of understanding ideal customer profiles in popular platforms like HubSpot, Marketo, Salesforce, and more! You can gain valuable insights into your target audience with just a few clicks.

Breadcrumbs Reveal is offered to you completely free of charge. Don’t miss this opportunity to explore Breadcrumbs’ innovative product that provides in-depth analysis. And in return, all we ask is your honest feedback to help us improve further. Join us today and unlock the potential of customer profiling!


The four benefits of creating an ideal customer profile


Shorter Sales Cycle
Focus on leads that align with your ICP to fast-track your sales process


Know your ICP’s pain points and goals to create content that boosts conversions


Increased CLV
Impress and delight your most loyal customers and turn them into advocates


Effective ABM
Focus on targeting high-value accounts to maximize ROI and drive sales

Use Breadcrumbs Reveal to

Shorten your sales cycle

Creating an ideal customer profile is a strategic approach that allows you to focus on prospects closely aligning with your best customers. Doing so can significantly shorten the sales cycle duration, eliminating the time spent on leads with low conversion potential.

Moreover, this targeted approach fast-tracks your sales process by empowering you to identify and swiftly engage high-value prospects right from the start. This accurate process ensures that your sales efforts are efficiently directed toward prospects with the greatest potential for success from the get-go.

Use Breadcrumbs Reveal to

Personalize your message

Developing an ideal customer profile is a crucial step in optimizing your marketing and sales strategies. By gaining a deep understanding of your target audience’s specific needs, pain points, and goals, you can curate highly personalized content and offers that truly resonate with them.

This level of attention to detail not only enhances the overall customer experience but also significantly boosts conversion rates, driving greater success for your business. So, take the time to craft a comprehensive ideal customer profile and unlock the full potential of your marketing efforts.

Use Breadcrumbs Reveal to

Increase your customers’ lifetime value

By zeroing in on customers who are the perfect fit for your business, you greatly enhance the likelihood of boosting customer lifetime value (CLV). These individuals will remain loyal to your brand, make more frequent purchases, and even become passionate brand advocates.

Their unwavering support is because customers directly see that your product or service impeccably aligns with their unique needs, establishing a strong and lasting connection. Consequently, you experience improved customer retention rates and, ultimately, a significant increase in revenue that serves as a testament to your successful customer-centric approach.

Use Breadcrumbs Reveal to

Create your laser-focused ABM strategy

Defining an ideal customer profile is paramount when implementing an account-based marketing strategy. By developing a comprehensive profile, you can identify target accounts with the highest potential for delivering substantial ROI.

Not only does this allow your sales and marketing teams to allocate their resources more effectively, but it also enables them to tailor their efforts to reach potential buyers with a higher degree of precision. By focusing on these high-value accounts, you can significantly enhance the results yielded by your ABM campaigns, ultimately driving better outcomes and maximizing your overall success.

Frequently Asked Questions

ICP stands for ideal customer profile. It represents a description of a fictitious company that would get the most value from your product or service and, at the same time, provides high value to your organization.

It’s essentially a blueprint that helps businesses identify, source, and prioritize the best possible customers. An ICP is not based on gut feeling or guesswork; instead, it’s created using real data collected from your existing customer base.

In the context of Customer Relationship Management (CRM), an ideal customer profile helps businesses tailor their marketing, sales, and customer service strategies to attract and retain their most profitable customers.

By integrating ICP data into a CRM system, businesses can better segment their audience, personalize their outreach, and prioritize their sales outreach. This can lead to a successful sales strategy, higher conversion rates, increased customer satisfaction, and improved customer retention.

In sales, an Ideal Customer Profile (ICP) is a guideline to help sales teams focus their efforts on target prospects who are most likely to convert and become high-value customers. It considers various factors such as firmographic characteristics, behavioral traits, and needs or challenges that your product or service can address.

A defined ICP helps sales teams streamline their prospecting process, improve lead quality, and drive more revenue.

Firstly, it helps you focus your marketing efforts on the right audience. By defining your ICP, you can identify the characteristics of the customers who are most likely to find value in your product or service. This means you can tailor your messaging and campaigns to resonate with this audience, increasing the effectiveness of your marketing initiatives.

Secondly, an ICP can improve the efficiency of your marketing activities. When you know exactly who you’re targeting, you can streamline your marketing processes and avoid wasting resources on prospects who are unlikely to convert into your most valuable customers ever. This saves time and money and increases your overall return on investment.

Thirdly, an ICP can help you develop better products or services for future customers. By understanding the needs and challenges of your ideal customers, you can ensure your offerings are designed to meet these needs and solve these problems. This can lead to higher customer satisfaction and loyalty to long-term customers, which in turn can drive growth and profitability.

Finally, an ICP can inform your content strategy. Knowing who your ideal customer is allows you to create content that speaks directly to their interests and pain points. This can drive engagement, boost conversions, and position your brand as a trusted authority in your industry.

In conclusion, an ICP should be a foundational part of your marketing strategy, guiding who you target, how you communicate with them, and what you offer them. It’s a powerful tool that can significantly enhance the effectiveness of your marketing efforts.

Creating an ICP involves several steps. First, analyze your existing customer base to determine who benefits the most from your product or service. Look at factors like industry, company size, location, and job titles of decision-makers.

Next, identify the common challenges these customers face that your product or service helps solve. Also, consider the channels they use to find and consume information.

Once you’ve gathered all this data, you should be able to create a detailed profile of your ideal customer. Remember, your ICP can evolve as you learn more about your potential customers and target market.

Breadcrumbs Reveal analyzes your existing marketing, sales, and product data and surfaces the best attributes that make your ideal customer profile and actions that predict a high purchasing intent. 

It then creates a ready-made list that you can immediately apply to your lead scoring model, segmentation tactics, and more. This gives you a data-driven way to reach your audience with greater accuracy and effectiveness so that you can get better results from your marketing efforts. With Breadcrumbs Reveal, you can quickly build an ideal customer profile that will help you drive engagement, conversions, and sales. 

Great question! That’s super easy; just create your free Breadcrumbs account and:

  1. Connect your data. Connect your lead and customer data with no-code connectors to popular tools like HubSpot, Marketo, Salesforce, Mixpanel, Intercom, and more.
  2. Define your objectives. Let us know what segment of contacts we should use to define success. i.e., all paying customers or paying customers on specific plans.
  3. Reveal your results. See which attributes and actions are the best predictors of revenue today while machine learning gets smarter over time as you introduce more data.

After that, you’ll get your curated list of the best attributes and actions that predict intent. You can then apply it to your scoring models, segmentation tactics, and more.

Breadcrumbs Reveal is free, and no credit card is required to get started. Once your Reveal analysis is ready, the next logical step is to create a lead scoring model using Breadcrumbs’ flagship product. Creating your model and running it in test mode is also free, but if you want to take full advantage of our lead scoring platform, our PRO plan starts as low as $400 a month. However, we never let price stand in the way of helping companies get on the path to Revenue Acceleration. Let’s have a chat and see how we can help you hit your Revenue Goals.