Pick the plan that is right for you

Acquire more leads, upsell and cross-sell your best customers, and retain at-risk clients today.

Monthly

Annual

Free Annual plan

$0/month

(No credit card required)

Start for Free

Up to 10,000 contacts total

Score your contacts in test mode
1-month analytics lookback
24-hour data refresh
Email support
Basic integrations

PRO Annual PLAN

$1,599/month

(Billed annually)

Get a demo

20,000 Scored Contacts

Score and route your contacts to your CRM for up to 3 scoring models
24-hour data refresh
Dedicated CSM
Basic integrations
Premium integrations

ENTERPRISE Annual PLAN

Custom Price

(Personalized pricing for unique needs)

Get a Quote

Unlimited Scored Contacts

Score and route your contacts to your CRM for unlimited scoring models
Unlimited analytics lookback
Customizable data refresh
Dedicated CSM
Basic integrations
Premium integrations
Dedicated Training & Platform onboarding

Free monthly plan

$0/month

(No credit card required)

Start for Free

Up to 10,000 contacts total

Score your contacts in test mode
1-month analytics lookback
24-hour data refresh
Email support
Basic integrations

PRO monthly PLAN

$1,999/month

(Billed monthly)

Get a demo

2,000 new contacts per month

Score and route your contacts to your CRM for up to 3 scoring models
9-month analytics lookback
6-hour data refresh
Dedicated CSM
Basic integrations
Premium integrations

ENTERPRISE monthly PLAN

Custom Price

(Personalized pricing for unique needs)

Get a Quote

Unlimited contacts per month

Score and route your contacts to your CRM for unlimited scoring models
Unlimited analytics lookback
Near real-time data refresh
Dedicated CSM
Basic integrations
Premium integrations
Dedicated Training & Platform onboarding

Breadcrumbs has been a game-changer for us. We have a tight definition of a great customer and a pipeline full of them, thanks to Breadcrumbs!
Lee Gladish, CEO, AirborneApp.com

Find the signal, filter out the noise

Combine ICP, Intent, Recency, and Frequency

Our ML-assisted co-dynamic scoring creates scores based on fit, activity, and time to unearth who your best contacts are right now.

Acquire, Upsell, Cross-sell, and Retain

Tackle every revenue goal with scoring models that support multiple teams, objectives, or experiments.

Your Data, Your Unique Scoring Model

View the quality of your data, build your data-driven ICP and create scoring models with only the data points that have the highest impact on your business.

Analyze > Understand > Close More Deals

Dig into every layer of your model, compare multiple models’ results and see how time impacts your scores with a few clicks.

Works with your tech stack in just a few clicks

You have a wealth of data sitting in your tech stack!
Get marketing, sales, and product data from your existing stack piped into Breadcrumbs in no time.

and more

Frequently Asked Questions

How does Breadcrumbs pricing work?

Our pricing is flexible and depends on how many contacts you want to score. The Free plan allows you to score up to 10,000 leads total, while the Pro plan has a maximum of 2,000 new leads you can score each month. Enterprise-level plans offer an unlimited amount of lead scoring.

How many contacts can I score?

The Free plan supports up to 10,000 leads scored in total. The Pro plan supports up to 2,000 new leads scored per month. Enterprise-level plans offer an unlimited number of leads scored per month

What is included in the Free Plan?

The Free plan allows you to score a list of up to 10,000 contacts in test mode. This means you can create and test your lead scoring model for free. The Free plan does not let you sync your lead scores back into your data source.

How do I get started?

You can get started on the Free plan by registering here. We also offer personalized demos for those who have additional questions.

What integrations do you support?

The most popular integrations Breadcrumbs supports are HubSpot, Active Campaign, Intercom, Mailchimp, Marketo, Mixpanel, Pendo, Salesforce, and Segment. We are adding new integrations regularly; check our integrations page to see a complete list of what we currently support. We also have a native API that can support custom integrations.

Please reach out to our team if you have any questions.

What is contact scoring?

Lead scoring is traditionally thought of as a process that sales teams use to score contacts (typically leads) to find the most qualified candidates to reach out to.

With Breadcrumbs, however, this same lead scoring methodology can be used for other areas of the customer journey, such as upselling, cross-selling, and even churn reduction.

Therefore, we prefer to use the term contact scoring as it applies to contacts at every stage in the funnel and encompasses goals other than sales calls.

You can read about how we define contact scoring and how it differs from lead scoring inside our Revenuepedia.

Why is Breadcrumbs scoring different from other solutions?

Breadcrumbs scoring not only enables acquisition-focused lead scoring for sales-assisted motion, as most other solutions offer. Breadcrumbs also unlocks the potential of scoring for up-sell, cross-sell, retention, product adoption, and more. It does all of this regardless of GTM strategy; PLS and PLG are no exception.

When choosing Breadcrumbs, you will get access to:
– Reveal: Connect your data sources and explore the completeness, quality and predictive power of the data you already have
– Score: Build as many models as you would like to test hypotheses and validate how they would behave
– Explore: Dig deep into contact and account records to see what they are doing and how that impacts their likelihood to buy across your entire GTM stack

If you sign up to the Free plan, you get the whole Breadcrumbs experience with two significant caveats: the number of leads you will be able to score is limited, and scores will only be available in Breadcrumbs.

Get started for free by registering here. We also offer personalized demos if you have specific questions.

What do Frequency and Recency refer to in contact scoring?

The problem with most lead scoring models and software is that it fails to take into consideration two important factors—recency and frequency.

Recency relates to how recently an action is taken. For example, contacts who have visited your pricing page within the past hour are more relevant to your sales team than those who visited one year ago.

Our models factor recency into the equation by increasing scores for recent actions and decreasing scores for those who have gone radio silent.

Similarly, Frequency relates to the number of actions that have been taken. Those who are repeatedly opening emails, viewing your blog, and interacting with your brand are scored higher than those who do not.

What is Machine learning-assisted co-dynamic lead scoring?

Aside from being a mouthful, ML-assisted co-dynamic lead scoring is a fancy term for the perfect blend between AI and human input.

Most scoring models are black box solutions that prevent you from updating your scoring method and instead rely on a one-size-fits-all approach made from a blend of generic rules.

With Breadcrumbs, your team can define your ideal customer profile and what key actions are the best predictors of revenue, and our ML-driven automation will find those contacts and route them to your teams.

If your ideal customer profile or key actions change, our system will immediately rescore your leads based on this new data—meaning you don’t have to wait six months for your scoring model to catch up and reflect your new company direction.

By using a co-dynamic scoring model, Breadcrumbs gives you 16 unique scoring outcomes instead of a simple ‘Hot” or “Cold” answer. This means your team knows exactly how qualified a contact is before they take the next step, allowing for deeper personalization when segmenting your database.

Where can I read Breadcrumbs’ terms of service and privacy policy?

You can read here our Terms of Service and Privacy Policy.