Unkover Logo
Breadcrumbs Logo

Join now to lock in an exclusive 50% lifetime discount

Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Integrate Segment.io with Breadcrumbs

Connect the dots between your prospects and customers and their behaviors and activities on your website and product by adding Segment.io to Breadcrumbs.

Use your Segment.io data on Breadcrumbs to enrich your CRM’s data and quickly analyze and score your customer and prospect data and identify hidden revenue opportunities. With Breadcrumbs, revenue teams find the best prospects, identify every upsell, and catch customers before they churn.

Segment.io is a popular customer data platform that tracks individual customer actions, such as what pages they viewed or when they logged in. These insights are crucial to informing your whole funnel from acquisition to upsell and to churn prevention. By knowing what information your customers or prospects are looking at, you can get an idea of what they need or what could be holding them back.

That information alone won’t be actionable unless you connect it with your CRM data – aka your source of truth.

Here’s where Breadcrumbs comes into play. After you connect your primary source (i.e., HubSpot), you’ll be able to connect Segment.io and get a detailed view of a contact and their actions.

Breadcrumbs will act in real-time and enrich the data in your scoring model so that it will be easier than ever to close a deal, upsell current customers, and detect clients that are sending you churn signals.

Why would you need a tool like Segment.io when creating a scoring model in the first place? There are many benefits to using a secondary data source as part of your scoring strategy:

  1. Get the complete picture — in one place. When adding Segment.io to Breadcrumbs, you will bring all your data sources together to get the full scope of the activities a contact takes – all in one place.
  2. It’s all about timing. Send Breadcrumbs all the marketing and product events you are tracking, and we will automatically update your scoring model with the most accurate version based on your live data.
  3. Your data, your rules. You don’t have to rely on this data being stored within the MAP or CRM to score against: you’ll have access to the information Segment.io tracks directly in Breadcrumbs — no more go-betweens.
  4. Focus on the intent. When used with your CRM data in Breadcrumbs, your Segment.io data will provide another dimension of information. Instead of just looking at marketing metrics like email clicks and web form submissions, you can get a deeper intent data set that provides another lens into the activities your database is taking.

When using Segment.io with Breadcrumbs you can:

  • Have an always-up-to-date scoring model based on your live marketing and product tracked data
  • Get the full picture about your customers and prospects and make data-driven decisions on your database
  • Connect the dots and complement your CRM data
  • Track individual users actions and bring behaviors and activities to your scoring model

Related resources