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Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Integrate Mixpanel with Breadcrumbs

Connect the dots between your prospects and customers and their behaviors and activities on your website and product by adding Mixpanel to Breadcrumbs.

Use your Mixpanel data on Breadcrumbs to enrich your CRM’s data and quickly analyze and score your customer and prospect data to identify hidden revenue opportunities. With Breadcrumbs, revenue teams find the best prospects, identify every upsell, and catch customers before they churn.

Mixpanel is a popular product analytics tool that helps you collect data on how your website visitors and customers are interacting with your website and product. These insights are crucial to informing your whole funnel from acquisition to churn prevention. By knowing what information your customers or prospects are looking at, you have a clear picture of what they want and what could be holding them back.

That information alone, though, won’t be actionable unless you connect it with your CRM data – aka your source of truth.

Here’s where Breadcrumbs comes into play. After you connect your primary source (i.e., Hubspot), you’ll be able to connect Mixpanel and get a detailed view of a single customer and their actions in one place.

Breadcrumbs will act in real-time and enrich the data in your scoring model so that it will be easier than ever to close a deal, upsell current customers, and detect clients that are sending you churn signals.

Why would you need a tool like Mixpanel when creating a scoring model in the first place? There are many benefits to using a secondary data source as part of your scoring strategy:

  1. Get the complete picture – in one place. When adding Mixpanel to Breadcrumbs, you will bring all your data sources together to get a full image of the activities a record takes, all in one place.
  2. It’s all about timing. Send Breadcrumbs all the marketing and product events you are tracking, and we will automatically update your scoring model with the most accurate version based on your live data.
  3. Your data, your rules. You don’t have to rely on this data being stored within the MAP or CRM to score against: you’ll have access to the information Mixpanel tracks directly in Breadcrumbs – no more go-betweens.
  4. Focus on the intent. When used with your CRM data in Breadcrumbs, your Mixpanel data will provide another dimension of information. Instead of just looking at marketing data like email clicks and web form submissions, you can get a deeper intent data set that provides another lens into the activities your contact is taking.

When using MixPanel with Breadcrumbs you can:

  • Have an always-up-to-date scoring model based on your live marketing and product tracked data
  • Get the full picture about your customers and prospects and make data-driven decisions
  • Connect the dots and complement your CRM data
  • Track individual user actions and bring behaviors and activities to your scoring model

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