Jan 2023, 05
Fire Your SDRs
You need to fire your sales development representatives (SDRs).
At least that’s what Jordan Crawford, Founder of BlueprintGTM.com, shared in his recent Hot Takes Live session.
Jan 2023, 03
You Need to Reinvent Your PLG Sales Team
A successful product-led growth (PLG) strategy should fill your funnel with all kinds of users of your product. There are no prospects, just customers at different phases of their product adoption journey.
And as Massimo Arrigoni (CEO of BEE) explains in his Hot Takes Live talk, most brands really need to reinvent their PLG sales team and how it runs.
Dec 2022, 15
Without Resonance, Your Content Will Fail
When you’re creating content, you don’t want to just think about what might rank well in the SERPs; you need to think about how to create content that will make people feel something.
This is the topic of the Hot Takes Live talk by Tyler Lessard, VP of Marketing at Vidyard.
Have a hot take you’d like to see published? 🌶️
Write it down in 250-350 words, fill out the form below, and let us know.
Dec 2022, 09
Your ABM Strategy is Outdated
Account-based marketing ABM is a huge focus on many B2B brands today, but Mandy Thompson, Co-Founder, and CEO of Digital Reach Online Solutions says that your ABM strategy is likely outdated.
That’s what she shared in her Hot Takes Live session, and she said this realization came about after seeing several problems working with SMB, mid-marketing, and enterprise organizations across a number of different verticals.
Dec 2022, 01
You’re Not Focusing on Pipeline Quality… And That’s a Problem
If you’re like most brands and CROs, you aren’t properly focusing on pipeline quality, and that’s a major issue.
Vishwanath Mallikarjunan of Esper.io has diverse experience ranging from market research, product development, sales, business analytics, DevOps, finance ops, and revops.
And this is one fact that he knows to be absolutely true, which is what he discussed in his Hot Takes Live session.
Nov 2022, 29
RevOps Won’t Align Your Team
If you have an alignment problem, RevOps isn’t going to fix it.
This is what Camela Thompson, VP of Marketing at CaliberMind, shared in her Hot Takes Live talk.
And after spending 15 years working in RevOps, she would know better than anyone.
Have a hot take you’d like to see published? 🌶️
Write it down in 250-350 words, fill out the form below, and let us know.
Nov 2022, 21
The Repeatable Sales Process is Dead
A lot of job titles have changed and evolved over the past ten years. One that hasn’t changed is Chief Revenue Officer (CRO), which always seems to center around creating a repeatable sales process.
And yet, during his Hot Takes Live session, Jason Reichl, CRO of Trustlayer.io, says that the repeatable sales process is actually dead.
Nov 2022, 14
Capacity Planning: You’re Doing it Wrong
Capacity planning is important. It’s one of the biggest drivers of your next year’s success because it should be the basis for the annual plan you’re creating. (This is something you should already be doing). It aligns the entire GTM team and establishes a set of assumptions that are the path for getting to the end goal you want.
Despite all of this, most brands are doing capacity planning wrong.
This was the subject of one of our recent Hot Takes Live, hosted by Rhys Williams, Founder & Managing Partner at Domestique.
Nov 2022, 09
Your Startup Needs a RevOps Kickstart
Your startup needs a RevOps kickstart if you want it to have the kind of success you’re imagining.
This is the Hot Takes Live delivered by Aparna Muralidharan, Head of RevOps at Flowcode. She knows this first hand, as she’s worked in some of New York’s hottest startups and has built RevOps from the ground up at Series A-C companies.
Have a hot take you’d like to see published? 🌶️
Write it down in 250-350 words, fill out the form below, and let us know.
Nov 2022, 07
Your Next Boss Might Be an Algorithm
We’ve all had a boss or two we couldn’t stand… but can you imagine working for an algorithm?
This is a very real possibility, according to our very own Armando Biondi, Co-Founder and CEO of Breadcrumbs. A 3x investor, 2x senior leader, and angel investor in over 300 different companies, Armando shared exactly why in his keynote Hot Takes Live.
Nov 2022, 02
You Don’t Have to Spend More to Produce More SQLs
This is a hot take if we’ve ever heard one: You don’t have to spend more to produce more sales-qualified leads (SQLs).
Eric Stockton, head of marketing for SharpSpring by Constant Contact, explained in his Hot Takes Live that he discovered this around a year ago when they were looking for quick wins to close more deals.