Hot Takes

Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination

Armando, Massimo & Gary

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Nov 2022, 14

Capacity Planning: You’re Doing it Wrong

Capacity planning is important. It’s one of the biggest drivers of your next year’s success because it should be the basis for the annual plan you’re creating. (This is something you should already be doing). It aligns the entire GTM team and establishes a set of assumptions that are the path for getting to the end goal you want.

Despite all of this, most brands are doing capacity planning wrong.

This was the subject of one of our recent Hot Takes Live, hosted by Rhys Williams, Founder & Managing Partner at Domestique.

Read more

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.