Hot Takes

Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination

Armando, Massimo & Gary
Apr 2023, 24

Leading With Features Kills Your GTM Strategy with Sam Isaacs

Picture this: you’re a founder, have product-market fit, and are scaling. Suddenly outbound stops, SDRs are no longer efficient, inbound leads are no longer valuable, and you can no longer create revenue flywheels.

What now? Pivot your go-to-market strategy!

In this session, Sam Isaacs, Owner of Elevate PLG, highlights the importance of creating awareness through scaled campaigns and eliciting buyer emotions before solution sales, including examples demonstrating how leading on features is not always the most effective approach.

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Apr 2023, 21

RevOps For Grown-Ups, with Lorena Morales

RevOps isn’t just for B2B SaaS anymore.

In this session with Lorena Morales, Director of Global Digital Marketing, Revenue Operations at JLL, you’ll learn where to start when you do RevOps for a global enterprise company (100k + employees).

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Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Apr 2023, 18

Pricing Does Not Need to be Defined by a Value Metric with Amy Beaudoin

Getting pricing ‘right’ can be extremely difficult and take many iterations as so many considerations need to be taken into account.

Consulting companies, such as ProfitWell (formerly Price Intelligently), recommend having a value metric to base your price on pricing models.

Amy Beaudoin, Senior Director of Product Marketing at Uptempo, will provide a practical example from her own company that explains why this approach doesn’t always make sense depending on your business.

In this session, you will learn:

  • How to determine whether you need a value metric for pricing
  • Where it makes sense to use a value metric or not
  • Ways to approach your pricing strategy to align with a maturity model

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Apr 2023, 14

Product-Led Tactics Your Sales Team Will Love with Alessia Camera

How do you collect leads for your B2B marketing strategy? Of course, landing pages and funnels are expected to attract leads.

The problem is that those leads are generally not aligned and not fully understanding your product.

Alessia Camera, Head of Marketing & Growth at Taxfix, shares how creating a product-led B2B acquisition strategy can make your leads as hot as the hot sauce on your hot dog.

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Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Apr 2023, 13

What’s Wrong With Your Definition of ICP with Rosalyn Santa Elena

Speaking to literally hundreds of Founders, CEOs, CROs, CMOs, and Revenue Operations leaders, one of the first things I ask is, “What is your ICP or Ideal Customer Profile”?

And so many times, the answers are vague, too broad, or unclear.

If you aren’t sure what companies need your product or offer, how do you expect those companies to know?

In this session led by Rosalyn Santa Elena, founder and Chief Revenue Officer at The RevOps Collective, you will learn:

  • Why having the right ICP defined is critical to revenue growth and retention
  • What are organizations doing wrong when it comes to ICP definition
  • What can you do TODAY to improve your ICP definition

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Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.