Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination
Brilliant GTM strategies only deliver if you can execute them flawlessly across a strong foundation. Spoilers: Most cannot.
In this session with Ali Rastiello, VP of RevOps at Health Catalyst, we’ll talk about data orchestration and why it’s so important to the RevOps stack.
Picture this: you’re a founder, have product-market fit, and are scaling. Suddenly outbound stops, SDRs are no longer efficient, inbound leads are no longer valuable, and you can no longer create revenue flywheels.
What now? Pivot your go-to-market strategy!
In this session, Sam Isaacs, Owner of Elevate PLG, highlights the importance of creating awareness through scaled campaigns and eliciting buyer emotions before solution sales, including examples demonstrating how leading on features is not always the most effective approach.
RevOps isn’t just for B2B SaaS anymore.
In this session with Lorena Morales, Director of Global Digital Marketing, Revenue Operations at JLL, you’ll learn where to start when you do RevOps for a global enterprise company (100k + employees).
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Getting pricing ‘right’ can be extremely difficult and take many iterations as so many considerations need to be taken into account.
Consulting companies, such as ProfitWell (formerly Price Intelligently), recommend having a value metric to base your price on pricing models.
Amy Beaudoin, Senior Director of Product Marketing at Uptempo, will provide a practical example from her own company that explains why this approach doesn’t always make sense depending on your business.
In this session, you will learn:
Brand loyalty is under greater threat than ever before–so retail marketers must prioritize filling their funnel to ensure long-term growth.
In this session with Andrea Staderini, Head of Sales at Blis, you will learn the strategies you must use to get quality reach within your marketing channels.
How do you collect leads for your B2B marketing strategy? Of course, landing pages and funnels are expected to attract leads.
The problem is that those leads are generally not aligned and not fully understanding your product.
Alessia Camera, Head of Marketing & Growth at Taxfix, shares how creating a product-led B2B acquisition strategy can make your leads as hot as the hot sauce on your hot dog.
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Speaking to literally hundreds of Founders, CEOs, CROs, CMOs, and Revenue Operations leaders, one of the first things I ask is, “What is your ICP or Ideal Customer Profile”?
And so many times, the answers are vague, too broad, or unclear.
If you aren’t sure what companies need your product or offer, how do you expect those companies to know?
In this session led by Rosalyn Santa Elena, founder and Chief Revenue Officer at The RevOps Collective, you will learn:
You need to fire your sales development representatives (SDRs).
At least that’s what Jordan Crawford, Founder of BlueprintGTM.com, shared in his recent Hot Takes Live session.
A successful product-led growth (PLG) strategy should fill your funnel with all kinds of users of your product. There are no prospects, just customers at different phases of their product adoption journey.
And as Massimo Arrigoni (CEO of BEE) explains in his Hot Takes Live talk, most brands really need to reinvent their PLG sales team and how it runs.
Write it down in 250-350 words, fill out the form below, and let us know.
When you’re creating content, you don’t want to just think about what might rank well in the SERPs; you need to think about how to create content that will make people feel something.
This is the topic of the Hot Takes Live talk by Tyler Lessard, VP of Marketing at Vidyard.
Account-based marketing ABM is a huge focus on many B2B brands today, but Mandy Thompson, Co-Founder, and CEO of Digital Reach Online Solutions says that your ABM strategy is likely outdated.
That’s what she shared in her Hot Takes Live session, and she said this realization came about after seeing several problems working with SMB, mid-marketing, and enterprise organizations across a number of different verticals.