Unkover Logo
+
Breadcrumbs Logo

Unkover your competitors’ Marketing Secrets

Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform. 

Join now to lock in an exclusive 50% lifetime discount

Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities
Start trial

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Start trial
Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

Start trial

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.

ROADMAP

A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.

start trial
Icon

Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.

Icon

Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.

Icon

Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.

Icon

Integrations

Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

slack integration

Never miss a beat

Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.

start trial
Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Monthly
Save 20%
Annually

Base

For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.

Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh

$39

/per month

$ 79

50% discount

Billed annually

Start Trial

Professional

For growing businesses, it allows you to monitor more competitors, pages, and email workflows.

Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh

$79

/per month

$ 159

50% discount

Billed annually

Start Trial

Enterprise

For large companies, it is tailored to meet the needs of multiple teams needing granular insights.

Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Billed annually

Contact Us

Hot Takes

Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination

Armando, Massimo & Gary
All Marketing Product Revenue Sales
Oct 2023, 20

Boost LTV or Die Trying with Neel Desai

While 60-75% of your Retention does come from things like building the right product and making sure you’re delivering value to the right customers, 25-40% of your Retention comes from tactical levers in your business, which you can implement quickly.

In this session, Neel Desai, Director of Product at Paddle, will cover a series of optimizations that you can implement immediately to drive tactical retention:

  • Active cancellations with cancellation surveys and salvage flows
  • Expansion revenue with term optimization and add-ons
  • Payment failure recovery to reduce involuntary churn

Read more

Oct 2023, 13

Enough With The Single Source of Truth Nonsense with Jacki Leahy

“Single Source of Truth” has been the rallying cry of RevOps for years–it’s a futile, arrogant exercise that will hobble your progress.

Distributed Source of Truth is the way of the future.

In this session with Jacki Leahy, founder and fractional RevOps Advisor at Activate the Magic, you will learn:

  • The difference between a Single Source of Truth and a Distributed Source of Truth
  • Limitations of a Single Source of Truth
  • Three advantages of a Distributed Source of Truth

Read more

Sep 2023, 27

How to Speak the Language of the CFO for Max Growth with Katheline Jean-Pierre

In many organizations, marketers have not adopted the language and mindset of CFOs. Aligning marketing with finance is often a missed opportunity to deliver more value and profits.

In this session, Katheline Jean-Pierre, Managing Director, Financial Services & Canada at LinkedIn, will explore how the relationship between value creation and the alignment of the CMO and CFO can be strengthened. Specifically, we will examine the fundamental principles, metrics, and workflows necessary for establishing a genuine partnership between these two critical roles. We will also discuss the critical mental models to help create a pathway and assess where your company is.

Read more

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Send your Hot Take
Sep 2023, 22

Nail Your Positioning through Argument Theory with Eric Duerr

Marketing is the business of persuasion. And no one understands persuasion more than ancient Greek philosophers. This session explores how marketers can harness the power of argument theory to develop better positioning and achieve persuasive outcomes.

By understanding the principles of argumentation and applying them in marketing contexts, marketers can better engage and influence target audiences.

In this unique presentation, Eric Duerr will delve into the world of argument theory and its applications in marketing. You will gain insights into how argument theory can help craft compelling messaging based on which arguments work best when persuading someone to choose your offering.

Read more

Sep 2023, 19

No One Owns Your Customer Data Strategy? #Fail with Evan Dunn

It’s 2023, and all the talk in B2B SaaS is about what’s getting offloaded to AI. But what about good ol’ fashioned customer data?

Maybe it’s time SaaS orgs took control of their single most valuable asset with some intentionality.

In this session with Evan Dunn, Director of Growth Marketing at Syncari, you will learn:

  • Why SaaS is plagued with a false dichotomy between product and GTM
  • Why a unified approach to customer data makes all the difference in your GTM
  • What changes you need to make to stop being bogged down by data issues

Read more

Sep 2023, 08

Sales Automations Are Making You Lose Time with Lorenzo Tiberi

In recent years, the automation of outreach actions has become a popular trend in outbound sales. It promises increased efficiency, higher volumes, and easier workflows. However, the over-reliance on automation has inadvertently led to intensified competition and a decline in conversion rates, ultimately wasting valuable time for sales teams.

In this session with Lorenzo Tiberi, CEO and co-founder at Crono, you will learn:

  • Sales automation pros and cons
  • How to fight the decline in conversion rates
  • What personalization at scale really means

Read more

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Send your Hot Take
Aug 2023, 24

The Power of Asterisk-Free Data with Alexandra Alexin

Have you ever been in a situation where someone asks for a simple report such as ‘all newly created leads in Q1’? Have you been in a situation where you need to explain that the report link is correct but it’ll need to be exported, filtered for a specific date where there was a glitch, remove this one company name because that’s actually a duplicate of another company, and so on?

Of course you have.

Data needs to be accessible to all. Whether you have been with a company for five years or five weeks, you should be able to pull a report and get the same result.

In this session with Alexandra Alexin, Head of Demand Generation at Leapsome, you will learn:

  • How to pinpoint the right data points
  • How to make sure you don’t have a single point of failure
  • What to do if asterisks can’t be avoided

Read more

Aug 2023, 17

Think About Strategic Partnerships Like A Pro with Kelly Benish

In this talk, Kelly Benish, Global VP of Strategic Partnerships at Uberall, will explore the importance of authenticity in fostering successful strategic partnerships and how relationship building goes beyond sales tactics or transactions.

Strategic partnerships are a cornerstone of success in today’s interconnected business landscape. It requires an authentic approach, one that focuses on building relationships founded on trust, value alignment, mutual investment, and strategy.

So, let’s dive in and discover how leading with authenticity can unlock the true potential of our partnerships.

Read more

Aug 2023, 09

Are Your KPIs Misleading You? with Ben Murray

SaaS pricing models and revenue streams are changing. It’s no longer SaaS 1.0. Your KPIs and calculations must evolve with your business model if you have multiple revenue streams.

During this session with Ben Murray, founder of The SaaS CFO, you will learn:

  • Why you are misled by traditional KPIs
  • How to adjust your KPIs based on your revenue streams
  • The important CFO metrics to measure your GTM motion.

Read more

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Send your Hot Take
Aug 2023, 07

Welcome to the Age of Experience-Led Growth with Christine Crandell

Discover the path to doubling your growth and revolutionizing your go-to-market by delving into Experience-Led Growth (ELG), a straightforward solution to the confusion and unpredictability often associated with customer experience.

ELG is here to revolutionize the way leaders like you think about vision setting, customer-centric strategy, and operating models.

Christine Crandell, president of New Business Strategies, will show you how to quickly transform your organization into a needle-mover powerhouse and build cult-like brand preference.

Read more

Revenue Acceleration Manifesto

Breadcrumbs is on a mission to break down silos between customer-facing teams. We enable operators to acquire and grow revenue faster by unlocking the value that already exists in their data and technology.

READ THE MANIFESTO