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Unkover your competitors’ Marketing Secrets

Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform. 

Join now to lock in an exclusive 50% lifetime discount

Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities
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Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

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Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

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There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.

ROADMAP

A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.

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Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.

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Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.

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Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.

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Integrations

Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

slack integration

Never miss a beat

Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.

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Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Monthly
Save 20%
Annually

Base

For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.

Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh

$39

/per month

$ 79

50% discount

Billed annually

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Professional

For growing businesses, it allows you to monitor more competitors, pages, and email workflows.

Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh

$79

/per month

$ 159

50% discount

Billed annually

Start Trial

Enterprise

For large companies, it is tailored to meet the needs of multiple teams needing granular insights.

Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Billed annually

Contact Us

Hot Takes

Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination

Armando, Massimo & Gary
All Marketing Product Revenue Sales
Jun 2023, 26

Finding And Building The Elusive GTM IP with Todd Rowe

You have a product IP repository, which is your code base.

You have a customer IP repository which is your CRM.

You may even have an Operations IP repository.

But where do you find, and how do you create a cross-functional GTM IP repository across Marketing, Sales, Revenue Operations, and Customer Support?

Todd Rowe, COO of Bevy, answers this question during his keynote address at the Breadcrumbs’ latest Hot Takes Live conference.

Read more

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Send your Hot Take
Jun 2023, 19

The One Equation Underpinning GTM Success with Mo Zahid

Marketers and sales leaders can get lost in hundreds of KPIs, dozens of attribution models, OKRs, etc.

Mohamed Zahid, Hootsuite‘s first analytics leader and current VP of Self Serve Revenue and Demand Generation, shares a simple, elegant, and timeless approach to GTM strategy and measurement learned after over a decade at Hootsuite.

In this session, you will learn:

  • How to design and iterate toward a profitable and sustainable GTM strategy
  • What metrics matter (and which ones don’t as much)
  • How to effectively communicate with senior leaders and the board

Read more

Jun 2023, 14

Fire Your Marketers, Hire Your Customers with Mark Organ

When was the last time you bought something risky or expensive because of an email you received from a vendor?

Chances are that you made that decision because of trusted customer evidence–but that is not the primary way you are going to market today.

The companies that will win in the challenging times to come are going to be the best at mobilizing customers to do more of what your employees do today. They are better at the job and cost less if you know how to properly organize and motivate them in a customer community.

In this session with Mark Organ, CEO Coach at Categorynauts you will learn:

  • A proven model for maximizing customer advocate involvement and investment in your operations,
  • How to operationalize customer advocacy with a community
  • How to integrate customer marketing with programmatic demand gen marketing for ultimate results.

Read more

Jun 2023, 12

You’re Not As Customer-Centric As You Think with Genny Orser

It’s easy to get caught in a trap of thinking that being customer-centric primarily lies on your Customer teams.

However, while different in their day-to-day activities, these two teams live in the middle of your front-line Customer teams and the people building your product.

In this session with Genny Orser, VP of Marketing at Mappedin, you will learn:

  1. Strategies for increasing organic communication and planning between Product and Marketing.
  2. How to build empathy and understanding of potential and current customer challenges.
  3. How to drive consistent alignment on the product you’re delivering and how you’re delivering it.

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Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Send your Hot Take
Jun 2023, 07

How to Totally Screw Up Your Marketing Team with Sean Percival

Marketing is hard, but managing marketing people is even harder.

In this hot take, you’ll get some rapid-fire do’s and dont’s for managing a large or small marketing team. Sean has made all the mistakes, so you don’t have to!

In this session with Sean Percival, CMO at Iterate Norway, you’ll learn:

  • How to run super effective status meetings
  • How to figure out when someone is unhappy before they quit
  • How to use the Socratic method for good expectation management and employee retention

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May 2023, 31

Stop Treating Creative Like A Short-Order Chef with Thomas Shields

Many marketing teams have evolved their strategy for the digital world with high-tempo campaign testing, product led-growth, and so on.

Yet, these same modern marketing teams approach creative in an outdated way, leaving campaign performance and revenue on the table.

It’s time for a better way to get creative. Learn how with Thomas Shields, Director of Product Marketing at Superside.

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Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Send your Hot Take
May 2023, 11

Discovery Isn’t Dead, You’re Just Thinking About It Wrong with Tarmo van der Goot

Discovery fatigue is a real thing in today’s market. Information is readily available, and buyers don’t want to listen to AE discovery calls.

But is that actually true?

Have high-performing Sales teams actually stopped doing discovery, or are they just doing it differently?

In this session with Tarmo van der Goot, Vice President EMEA for Chargebee, we discuss why discovery isn’t dead; you’re just thinking about it wrong.

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May 2023, 04

Friends Don’t Let Friends Make Sh*tty Video with Rich Adkin

When we care about our friends, we don’t let them jump into peril.

Producing video can be just that—a long and arduous process that ends with no video traction and a tired, pissed-off team.

In this session with Rich Adkin, CEO of Flikli, you will learn:

  • The best practices for video content strategy to get you started
  • How to where the value of video comes from so you can make an informed decision on the best partner for the projects you have
  • Three tenets of a successful video

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Revenue Acceleration Manifesto

Breadcrumbs is on a mission to break down silos between customer-facing teams. We enable operators to acquire and grow revenue faster by unlocking the value that already exists in their data and technology.

READ THE MANIFESTO