Apr 2023, 20

Your Product Feedback Won’t Change Anything; your Validation Will, with Alex Grant

Many tech organizations have a process (or processes) to bring product feedback from front-line customer-facing teams to the teams that build the solution.

These processes are often cumbersome and time-consuming and don’t leave any team–or customers–feeling satisfied.

Here’s the dirty secret, most of that effort goes nowhere. We will talk about a better, more pragmatic way to ensure that the valuable perspective and knowledge of customer-facing teams actually become a driving force in product strategy and building decisions.

In this session with Alex Grant, VP of Product at Personio, we’ll discover:

The common failings of customer feedback systems
How to re-set expectations between Customer and Product Teams
How Customer insight should drive technology decision-making via validation

Apr 2023, 19

Sales Enablement Impact By The Numbers with Irina Soriano

In this session with Irina Soriano, VP of Enablement at Seismic, you will learn about a brand-new approach highlighting how sales enablement can correlate with clear business outcomes that help you drive accountability for your GTM teams and gain executive buy-in.

Apr 2023, 18

Pricing Does Not Need to be Defined by a Value Metric with Amy Beaudoin

Getting pricing ‘right’ can be extremely difficult and take many iterations as so many considerations need to be taken into account.

Consulting companies, such as ProfitWell (formerly Price Intelligently), recommend having a value metric to base your price on pricing models.

Amy Beaudoin, Senior Director of Product Marketing at Uptempo, will provide a practical example from her own company that explains why this approach doesn’t always make sense depending on your business.

In this session, you will learn:

How to determine whether you need a value metric for pricing
Where it makes sense to use a value metric or not
Ways to approach your pricing strategy to align with a maturity model

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Send your Hot Take

Apr 2023, 17

Brand Loyalty Is Out; Quality Reach Is In with Andrea Staderini

Brand loyalty is under greater threat than ever before–so retail marketers must prioritize filling their funnel to ensure long-term growth.

In this session with Andrea Staderini, Head of Sales at Blis, you will learn the strategies you must use to get quality reach within your marketing channels.

Apr 2023, 14

Product-Led Tactics Your Sales Team Will Love with Alessia Camera

How do you collect leads for your B2B marketing strategy? Of course, landing pages and funnels are expected to attract leads.

The problem is that those leads are generally not aligned and not fully understanding your product.

Alessia Camera, Head of Marketing & Growth at Taxfix, shares how creating a product-led B2B acquisition strategy can make your leads as hot as the hot sauce on your hot dog.

Apr 2023, 13

What’s Wrong With Your Definition of ICP with Rosalyn Santa Elena

Speaking to literally hundreds of Founders, CEOs, CROs, CMOs, and Revenue Operations leaders, one of the first things I ask is, “What is your ICP or Ideal Customer Profile”?

And so many times, the answers are vague, too broad, or unclear.

If you aren’t sure what companies need your product or offer, how do you expect those companies to know?

In this session led by Rosalyn Santa Elena, founder and Chief Revenue Officer at The RevOps Collective, you will learn:

Why having the right ICP defined is critical to revenue growth and retention
What are organizations doing wrong when it comes to ICP definition
What can you do TODAY to improve your ICP definition

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Send your Hot Take

Apr 2023, 12

The Counter-Intuitive Way To Create Content That Converts with Stewart Hillhouse

Of course, content is expected to convert readers into customers.

The problem is, most companies create self-serving content in an attempt to convert every reader into a customer at every opportunity.

Stewart Hillhouse, Head of Content at Mutiny, shares the counter-intuitive way to create content that doesn’t leave your audience with the bad taste of overly pushy content in their mouth.

Apr 2023, 11

The Bad Advice LinkedIn Is Giving You About Your Ads with AJ Wilcox

If you listen to the advice of your LinkedIn Ads rep, you’re going to spend too much, and you won’t get the results you’re looking for. Tune in to hear the bad advice so you can ignore it to get lower costs and better performance with your LinkedIn Ads!

In this Hot Takes Live session, AJ Wilcox, founder, and CEO of B2Linked.com, discusses:

How to set up a LinkedIn Ads campaign the right way
Pitfalls to avoid that spike your costs
The settings that result in the lowest costs

Apr 2023, 10

The Marketing Funnel Is Dead with Paul Fairbrother

We like to think that our prospects interact with our marketing activities linearly: awareness, engagement, MQL, SQL, demo, and finally, the sale.

With so many marketing channels these days, our prospects tend to jump around between different funnel stages at different times in unpredictable ways, and we need to update our goals and KPIs to reflect that.

Paul Fairbrother, founder, and CEO of the Fairbrother Agency, discusses:

How to take a more holistic view of your marketing funnel;
Setting realistic KPIs for your marketing channels;
What platforms to focus on for the year ahead.

Have a hot take you’d like to see published? 🌶️

Write it down in 250-350 words, fill out the form below, and let us know.

Send your Hot Take

Jan 2023, 05

Fire Your SDRs

You need to fire your sales development representatives (SDRs).

At least that’s what Jordan Crawford, Founder of BlueprintGTM.com, shared in his recent Hot Takes Live session.

Jan 2023, 03

You Need to Reinvent Your PLG Sales Team

A successful product-led growth (PLG) strategy should fill your funnel with all kinds of users of your product. There are no prospects, just customers at different phases of their product adoption journey.

And as Massimo Arrigoni (CEO of BEE) explains in his Hot Takes Live talk, most brands really need to reinvent their PLG sales team and how it runs.

Your Product Feedback Won’t Change Anything; your Validation Will, with Alex Grant

Sales Enablement Impact By The Numbers with Irina Soriano

Pricing Does Not Need to be Defined by a Value Metric with Amy Beaudoin

Have a hot take you’d like to see published? 🌶️

Brand Loyalty Is Out; Quality Reach Is In with Andrea Staderini

Product-Led Tactics Your Sales Team Will Love with Alessia Camera

What’s Wrong With Your Definition of ICP with Rosalyn Santa Elena

Have a hot take you’d like to see published? 🌶️

The Counter-Intuitive Way To Create Content That Converts with Stewart Hillhouse

The Bad Advice LinkedIn Is Giving You About Your Ads with AJ Wilcox

The Marketing Funnel Is Dead with Paul Fairbrother

Have a hot take you’d like to see published? 🌶️

Fire Your SDRs

You Need to Reinvent Your PLG Sales Team

Revenue Acceleration Manifesto