Burning Questions, Counterintuitive Insights and Surprising Datapoints to Spark Your Imagination
Half of the blog posts published online today dramatically like to claim that attribution is broken. It’s not broken, though; it’s just misunderstood.
This was the opinion shared by Perry Nalevka in his Hot Takes Live talk. Perry is the CEO of Penguin Strategies, which is a growth agency that helps tech brands scale fast.
Capacity planning is important. It’s one of the biggest drivers of your next year’s success because it should be the basis for the annual plan you’re creating. (This is something you should already be doing). It aligns the entire GTM team and establishes a set of assumptions that are the path for getting to the end goal you want.
Despite all of this, most brands are doing capacity planning wrong.
This was the subject of one of our recent Hot Takes Live, hosted by Rhys Williams, Founder & Managing Partner at Domestique.
Your startup needs a RevOps kickstart if you want it to have the kind of success you’re imagining.
This is the Hot Takes Live delivered by Aparna Muralidharan, Head of RevOps at Flowcode. She knows this first hand, as she’s worked in some of New York’s hottest startups and has built RevOps from the ground up at Series A-C companies.
Write it down in 250-350 words, fill out the form below, and let us know.
We’ve all had a boss or two we couldn’t stand… but can you imagine working for an algorithm?
This is a very real possibility, according to our very own Armando Biondi, Co-Founder and CEO of Breadcrumbs. A 3x investor, 2x senior leader, and angel investor in over 300 different companies, Armando shared exactly why in his keynote Hot Takes Live.
This is a hot take if we’ve ever heard one: You don’t have to spend more to produce more sales-qualified leads (SQLs).
Eric Stockton, head of marketing for SharpSpring by Constant Contact, explained in his Hot Takes Live that he discovered this around a year ago when they were looking for quick wins to close more deals.
Many founders have always wanted to create content, but now it’s become a need.
That was the core point that Chris Decker, CEO of Salescast.co, stressed in his Hot Takes Live talk. He’s coached over 170 creators—including both individuals and companies of all sizes—so he understands this topic well.
Write it down in 250-350 words, fill out the form below, and let us know.
Your agency relationship is doomed.
We know that’s a heck of a way to start an article, and it’s a bit of a downer. But in a lot of cases, unfortunately, it’s just true.
Megan Zink, Senior Director of Demand Generation Marketing at ReviewTrackers and the presenter for this particular Hot Take Live talk, stressed that agency relationships are just plain hard.
You’re a scaredy cat, and it’s costing you an obscene amount of revenue, growth, and promotions.
That’s how Patrick Campbell—the Founder and CEO of Profitwell, which recently sold to Paddle—started his Hot Take Live talk, where he came to talk about how most SaaS brands get their pricing dead wrong.
The title says it all: Your B2B marketing isn’t cute enough.
That’s coming directly from Christie Horsman, Director of Demand Generation at Thinkific.
In her Hot Take Live talk, she reminded users that just because you’re a B2B company, it doesn’t mean you’re always talking to the C-suite. This is a crucial mistake some businesses make.
Write it down in 250-350 words, fill out the form below, and let us know.
RevOps is not a methodology. Or, as Matt Bolian, Co-Founder and Head of Growth at RevPartners, likes to put it, RevOps ain’t a methodology.
Most RevOps advice is too heady and theoretical, and it doesn’t actually give businesses a framework for how to make decisions. There’s no way to connect a strategy with tactics, which means you aren’t able to successfully prioritize goals—or reach and repeat them.
OMFG, I certainly do hope so.
If I hear or read another “how to do ‘X’ in a downturn,” I’m gonna puke.