What’s a good average conversion rate from MQL/PQL to SQL?
TL;DR: It really depends. Also: wrong question.
Conversion rates are interesting, people look at a percentage and take it as an absolute truth, it’s a number after all right?
What most operators miss tho is that every number has a story behind it, a series of assumptions and ideas that were baked into the calculation to get there. Not knowing what that story is more often than not sets you up for failure.