Your Product Feedback Won’t Change Anything; your Validation Will, with Alex Grant
Many tech organizations have a process (or processes) to bring product feedback from front-line customer-facing teams to the teams that build the solution.
These processes are often cumbersome and time-consuming and don’t leave any team–or customers–feeling satisfied.
Here’s the dirty secret, most of that effort goes nowhere. We will talk about a better, more pragmatic way to ensure that the valuable perspective and knowledge of customer-facing teams actually become a driving force in product strategy and building decisions.
In this session with Alex Grant, VP of Product at Personio, we’ll discover:
- The common failings of customer feedback systems
- How to re-set expectations between Customer and Product Teams
- How Customer insight should drive technology decision-making via validation