Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Sales as an industry has experienced a seismic shift.
Gone are the days when gut feeling and intuition were the sole drivers of a salesperson’s approach.
Today, the digital era has not only expanded the reach and possibilities for sales teams but has also introduced a world of data, offering insights at an unprecedented scale.
With websites and email marketing campaigns everywhere, and social media platforms becoming integral sales tools, the vast amount of information they generate has become a treasure trove for sales strategies—and this surge of digital touchpoints emphasizes the undeniable importance of data-driven strategies.
As businesses strive to optimize every interaction, A/B testing emerges as a vital tool, ensuring that decisions are informed, strategies are refined, and sales pitches are as compelling as they can be.
In this article, we’ll dive deep into why sales teams cannot afford to overlook the power of A/B testing in the current digital landscape.
A/B testing, sometimes referred to as split testing, is a method of comparing two versions of a webpage, email, or other material to determine which one performs better in achieving a specific objective, such as generating leads, closing sales, or getting responses. It involves showing the two variations (A and B) to people and measuring the difference in performance.
For example, a company wants to optimize its cold email outreach strategy to potential business clients. They hypothesize that mentioning a recent feature update might grab more attention and lead to higher engagement. To test this, they create two versions of their outreach email:
Version A (Control): The email introduced the software’s core benefits and included a call-to-action to schedule a demo.
Version B (Test Variant): This test version was similar to the control but added a section highlighting a new, much-requested feature they had recently integrated.
Over a month, they sent out both versions to an equal number of potential leads, ensuring that other variables (like the time of sending) remained constant. At the end of the testing period, they compared the response rates for both emails.
If Version B had a significantly higher response rate, it would indicate that highlighting the new feature was a more effective strategy in their cold outreach.
A/B testing allows sales teams to systematically compare different strategies and determine which one resonates more with their target audience. By making informed decisions based on actual data, salespeople can refine their pitches, communication materials, and outreach strategies to be more effective and efficient.
Instead of assuming what works best or will work best, A/B testing provides tangible evidence. This not only optimizes the conversion funnel but can also lead to substantial revenue increases and savings.
Just check out this example of A/B testing from HubSpot:
HubSpot Academy sought to improve user engagement on their homepage, specifically aiming to enhance the viewing rate of a video, which had a low 0.9% watch rate from over 55,000 page views.
Despite the low viewership, nearly half of those who started the video watched it fully. Feedback indicated a need for clearer messaging about this free resource. HubSpot conducted an A/B test with three variants: Variant A (control), Variant B (which featured vibrant images, colorful text, and an animated “typing” headline), and Variant C (which incorporated color, movement, and animated images on one side of the page).
The results showed Variant B improved performance by 6% over the control, leading to an extra 375 sign-ups monthly. On the other hand, Variant C’s performance was 1% worse than the control.
Expoze.io aimed to enhance their website’s homepage visuals, given the importance of visuals in retaining site visitors. They faced challenges with the readability of their homepage due to low contrast, and they sought to improve navigation while maintaining their brand identity.
After conducting research and creating various designs, Expoze.io utilized AI-generated eye tracking to hone in on the most promising designs, followed by an A/B heatmap test to measure user attention on the current versus the new design.
Results revealed that the new design garnered over 40% more attention on key sections of the homepage, such as the video thumbnail, and led to a 25% increase in CTA clicks. The success was attributed to the enhanced contrast, which drew more attention to the unchanged CTA button.
If your business can use stats 25% more clicks and an extra 375 signups, you need to add split testing into your sales processes ASAP.
We wouldn’t be one of the best blogs in town if we didn’t back up our education with some actionable advice. Here are 4 different ways you can get started with A/B testing today to improve your sales results.
A/B testing sales emails is like a gold miner using a sieve in a riverbed. Just as miners sift through heaps of sand and gravel to find the precious gold nuggets, sales teams test different email variants to discover the most effective strategies.
Without the sieve, the miner may miss the gold amidst the debris. Similarly, without email a b testing, without A/B testing, a sales team might overlook the golden strategy hidden amidst less effective approaches. Here are several ways you can test the most important part of your sales emails:
One common complaint about new salespeople is that they stick to the same script—even if it isn’t working. While you may be more comfortable sticking to a set script, chances are your presentations can use the help of A/B testing too.
Here are some great ways to shake up your sales pitches and demos to make the biggest impact on your close/won numbers:
Time is money—and during the follow-up period of the sales cycle, this saying goes double.. By testing the following post-demo approaches, companies can determine which strategies can help to seal the deal.
When someone expresses interest in booking a demo, they are already in a relatively advanced stage of the sales funnel. Ensuring that this page is optimized can make the difference between a confirmed customer and a lost opportunity. By conducting website A/B testing, you can identify which variations of the page lead to more demo bookings, thus enhancing your chances of conversions.
Here are some A/B testing examples for your demo pages:
Setting up A/B tests in the right manner is the foundation of ensuring accurate, actionable, and relevant results.
If tests are improperly set up, the data derived can be misleading, leading to incorrect conclusions and potentially harmful decisions that can waste resources and time.
In the context of sales, where the conversion of leads into customers is paramount, any erroneous decision can translate into lost revenue and missed opportunities.
Hence, following key rules in setting up A/B tests is not just a good practice—it’s a business imperative.
When multiple variables are changed simultaneously, it becomes nearly impossible to ascertain which specific change led to observed results.
For instance, if you alter both the email subject line and the call-to-action button in a sales email, and notice a 20% increase in conversion, which change was responsible? Was it one of them or a combination of both?
By testing only one variable at a time, you can confidently attribute any change in performance to that specific variable, making your insights precise and actionable.
Without a sufficiently large sample size, the results of your test can be inconclusive or skewed by random chance.
For example, if you’re testing a new sales pitch and only present it to five potential clients, a couple of outliers might heavily influence the results. However, if you present it to a few hundred, you’ll have a clearer and more reliable picture of its overall effectiveness.
A larger, statistically significant sample size ensures that the insights you gain from A/B testing are consistent and replicable, reducing the chance of making decisions based on anomalies.
A/B testing is not a one-time activity; it’s a continuous process of improvement. Regularly reviewing results ensures that you’re always updated on what’s working and what’s not.
More importantly, acting on these results allows you to implement successful strategies swiftly and phase out less effective ones.
This continuous iteration ensures that your sales materials remain optimized and relevant, adapting to changing customer preferences, market conditions, or other external factors.
In summary, properly setting up A/B tests in sales and marketing campaigns is akin to setting a ship on the right course. Without the correct coordinates (or rules), you risk drifting aimlessly or, worse, heading straight into a storm. By following these three rules, you ensure that your ship not only stays on course but reaches its destination efficiently and effectively.
As we learned today, the advantages of A/B testing in sales is undeniable: by diving deep into data-driven insights, sales teams can hone their approaches, ensuring every outreach, pitch, or presentation resonates with its intended audience.
More than just a one-off tactic, A/B testing encourages a mindset of continuous learning and relentless optimization. Just as athletes review and refine their techniques to stay at the top of their game, salespeople must adopt a similar ethos, always seeking ways to enhance their craft.
So, if you’re ready to propel your sales endeavors to the next level, there’s no better time than now.