Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Imagine supercharging your sales team with data-driven insights and strategies–that’s the power of sales analytics. As a sales leader, you’ll want to understand and utilize them.
As a field, sales has always been dynamic—constantly evolving and adapting to market trends, customer data, and technological advancements. Once heavily reliant on gut instincts and personal connection, the art of selling is increasingly turning to data for direction.
This is where ‘sales analytics’ enters the picture, taking center stage in this shift.
Sales analytics is not just a buzzword; it’s a powerful tool to stir up how sales teams operate. It’s all about harnessing the power of present and historical data to understand customer behavior, track product performance, identify opportunities, and make strategic decisions.
So, buckle up and join us on this exciting journey as we delve deeper into sales analytics. We’ll focus on why every sales team must embrace analytics and how it can push your sales efforts to new heights.
Let’s dive in!
Sales Analytics is essentially the Swiss Army Knife in your sales toolkit. It’s the act of collecting, processing, and analyzing data to make informed sales decisions. When you perform sales analysis, think of it as your GPS, guiding you on the best route to reach your sales goals.
It helps you understand customer behavior, evaluate your team’s performance, identify trends, and forecast future sales. By leveraging sales analytics, you’re not just shooting in the dark; you’re making strategic, data-driven decisions that can significantly boost your sales and overall business performance.
Remember the good old days when sales was all about who you knew and how well you could read a room? Back then, a salesperson’s toolkit was filled with a charming smile, a firm handshake, and a killer instinct for closing deals. It was all about building relationships and trusting your gut.
Fast forward to today, things have taken quite a turn. With the tech boom came a flood of data. Suddenly, we’re swimming in a sea of information, and guess what? It’s changed the game for sales big time.
Now, being a salesperson isn’t just about schmoozing clients and trusting your sixth sense. It’s about understanding and using data. We’re talking about spotting patterns, identifying trends, and using these gold nuggets of information to make smarter sales decisions and inform your talking points.
Being a modern salesperson is like being a part detective, part analyst, and part charmer. You still need those relationship-building skills and that persuasive charm, but you’ve also got to be able to crunch numbers and interpret data.
Sales has evolved from a purely instinct-driven game to one that’s powered by analytics. But don’t worry, it’s not as scary as it sounds. In fact, it’s pretty exciting. By combining the wisdom of the past with the insights of the present, you’ve got yourself a recipe for sales success. And who doesn’t want a piece of that pie?
Sales Analytics is like the superhero of the sales world. It swoops in, saves the day, and makes your sales processes. But just like every superhero, it has its own set of superpowers. Let’s dive in and explore them!
One of the greatest powers of sales analytics is its ability to guide decision-making. No more guessing or relying on hunches. With data at your fingertips, you can make informed decisions backed by solid evidence.
Imagine you’re a sales rep about to pitch to a client. Instead of a one-size-fits-all pitch, you use data insights to craft a personalized message. You know what products they might be interested in, and the best time to contact them. This isn’t just a shot in the dark; it’s a targeted approach that’s much more likely to hit the bullseye.
Sales analytics also plays a crucial role in understanding how your team is performing. By analyzing data, you can identify patterns, strengths, weaknesses, and areas for improvement.
Are some reps consistently outperforming others? What strategies are they using that can be replicated? Where are there gaps that need to be addressed? Sales analytics helps answer these questions, enabling you to continuously improve your strategies and up your sales game.
Sales analytics has an uncanny ability to forecast sales trends. Predictive analytics is taking what you’ve learned about past sales and using it to gauge patterns and trends. This allows you to make educated predictions about your sales funnel.
Understanding when to check in with prospects can mean all the difference between closing a sale or not. By leveraging huge volumes of historical sales data, predictive analytics can alert sales reps when to check in with prospects.
But the magic of sales analytics doesn’t stop at predictive analytics. It also enables a significant shift in your sales strategy–from reactive to proactive.
Traditionally, sales strategies have been reactive. You wait for something to happen, then you react. Sales pipeline velocity increases? You react. Revenue generated is down? You react. But with the predictive capabilities of sales analytics, you’re no longer just responding to changes; you’re anticipating them.
This proactive approach allows you to stay one step ahead of the game. You can anticipate market changes, customer satisfaction, and even the actions of your competitors, and plan your strategies accordingly. It’s like playing chess, where you strategize several moves ahead.
While sales analytics can be a game-changer for businesses, integrating these tools into your sales process is not without its challenges. Let’s explore some of the common hurdles and how to navigate them.
In the age of Big Data, there’s no shortage of information at your fingertips. But, too much data can sometimes lead to sales analysis paralysis. Sifting through mountains of data and finding what’s relevant and valuable can be overwhelming. You might find yourself drowning in numbers, charts, and graphs, losing sight of your sales objectives.
Moreover, while data is invaluable, it’s crucial not to sideline the human element in sales. Remember, behind every sales data point is a customer with unique needs, preferences, and emotions. It’s essential to balance relying on data and nurturing genuine human connections to increase customer lifetime value. Utilizing a data room for efficient organization and access to critical information can aid in streamlining this process.
Another challenge with sales analytics is identifying which metrics are truly relevant to your sales goals. Not all data is created equal, and focusing on the wrong metrics can lead you down the wrong path. For example, if you’re only looking at the number of leads generated, you might miss out on the quality of those leads, resulting in wasted resources and missed opportunities.
Furthermore, misinterpretation and misapplication of data can lead to poor decision-making. Understanding the context behind the numbers and applying your findings appropriately to your sales strategy is crucial.
To reap the benefits of sales analytics, your team needs to know how to use these tools effectively. This requires training, which can be time-consuming and costly. But consider this an investment rather than an expense. By equipping your team with the right skills, you’re setting them up for success in the long run.
We’ve seen how sales analytics provide actionable insights into customer behavior, sales team’s performance, and market trends, empowering businesses to make informed decisions. With these tools, sales teams can identify opportunities, optimize their strategies, and drive more revenue.
If you’re looking for a sales analytics tool, here are five of the leading players in the industry:
In conclusion, sales data are incredibly important in today’s sales landscape. As we navigate an increasingly data-driven world, sales teams must harmonize traditional sales methodologies with sophisticated sales analytics tools.
Integrating these two components enhances decision-making processes and increases sales productivity, leading to improved performance and revenue growth.
Therefore, sales teams must embrace the power of analytics and its potential to transform their operations and outcomes to stay competitive and drive growth.
Analytics offers sales leaders a clearer vision, a deeper understanding of their audience, and a roadmap to achieve their goals.
Analytics in sales are used to gather and interpret data related to sales performance. This can include tracking and analyzing historical sales data, customer behavior, sales team performance, and more. The actionable insights gained from this data can help identify opportunities for growth, improve key sales metrics, enhance customer relationships, and ultimately drive more revenue. Sales analytics can also aid in forecasting future sales growth trends and making informed business decisions.
Data analytics plays a crucial role in sales and marketing by providing valuable insights into customer behavior, market trends, and campaign performance. In sales, data analytics can help identify high-performing products, track sales metrics, and forecast future sales. In marketing, it can measure the effectiveness of marketing campaigns, understand customer preferences, and segment customers for targeted marketing. Sales analysis enables sales and marketing teams to make informed decisions, optimize strategies, and improve overall performance.
There are several sales analytics benefits. They support improved decision-making by offering insights based on data, which can guide a successful sales organization. They also have the potential to boost sales by identifying key trends and patterns.
Sales data can also enhance customer relationships by providing a deeper understanding of customer behavior and preferences, allowing businesses to customize their approach accordingly. Moreover, they enable businesses to predict future sales trends, facilitating effective planning. Companies can allocate resources more efficiently by pinpointing what sales data is working and what needs improvement.
Lastly, the insights gathered from a sales analysis can offer businesses a competitive edge by helping them comprehend the market landscape better.
When you perform sales analysis, you collect, process, and interpret sales data related to sales activities. It involves examining sales reports, market trends, customer behavior, and other relevant historical sales data to gain insights into sales performance. Sales data analysis aims to identify patterns and trends that can help improve sales strategies, forecast future sales, enhance customer relationships, and ultimately drive business growth.
For example, sales reps might perform different sales analytics related to different goals. For example, meeting the current quarter’s target may require a sales pipeline analysis to determine which customers are most likely to close.