Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
In today’s highly competitive business landscape, a successful sales funnel is crucial to the success of any company.
A sales funnel is a step-by-step process that guides potential customers through a journey, starting from awareness and ending with conversion. A well-designed sales funnel can help businesses acquire new customers and retain them for a long time, increasing the customer lifetime value (CLTV) as time goes on.
In this blog post, we’ll discuss five signs of a successful sales funnel and the metrics you can use to measure their success and spot red flags.
The main purpose of a sales funnel is, quite simply, to guide potential customers through a journey that leads to a sale. It is a way to visualize and optimize the customer journey and ensure that each stage of the process is as effective as possible. The ultimate goal of a sales funnel is to increase revenue and profitability for the business.
A typical sales funnel consists of four stages:
The success of a sales funnel can be measured by various key performance indicators (KPIs). Let’s take a look at some of the most important metrics to track and optimize.
Sometimes intuition simply isn’t enough, especially when dealing with something as important as your marketing and sales processes. Sure, you may have a hunch regarding what’s working and what’s not working, but nothing tells the truth more clearly than cold, hard numbers. Here are 5 of the top metrics to measure when it comes to assessing the health of your sales funnel.
The lead-to-prospect conversion ratio is a critical metric that measures the percentage of leads that have advanced to become prospects. A high conversion ratio indicates that the business is successfully nurturing leads and moving them through the sales funnel.
Calculating the lead-to-prospect conversion ratio is a simple process that involves dividing the number of prospects by the number of leads and multiplying the result by 100. For example, if a business has 100 leads and 20 of them have become prospects, the conversion ratio would be 20%.
To optimize the lead-to-prospect conversion ratio, businesses must focus on providing value to leads by using educational content, personalized messaging, and a smooth user experience. Here are a few strategies to consider:
By providing value to leads, personalizing messaging, optimizing the user experience, and using lead magnets, businesses can nurture leads and increase the likelihood of conversion.
The acquisition cost is an important metric to track because it can significantly impact the profitability of a sales funnel. A high acquisition cost can reduce the return on investment of marketing and sales efforts, making it more difficult to achieve profitability.
According to one study, the average cost per lead ranges from $31 to as high as $208. However, this can vary widely depending on the industry and the type of marketing channel used. For example, the average cost per lead for B2B companies using LinkedIn ads is $47. However, the average cost per lead for B2C companies using Google Ads is $48.
To optimize the acquisition cost, it’s important to focus on the most effective marketing channels and tactics. A study by the Content Marketing Institute found that the most effective B2B content marketing tactics are in-person events, webinars/webcasts, and case studies. For B2C companies, the most effective tactics are social media, email marketing, and video.
Using data analytics can help businesses to track the performance of their marketing campaigns and adjust them as needed. For example, using A/B testing to compare the performance of different ad variations or landing pages can help to identify the most effective tactics. It’s important to regularly review and update marketing campaigns to ensure that they remain effective and efficient.
Another way to optimize the acquisition cost is to use lead scoring to identify the most promising leads and prioritize them in the sales efforts. By assigning a score to each lead based on their behavior, demographics, and engagement with the brand, businesses can focus their resources on the most likely to convert. This can help to reduce the cost of acquiring new customers while improving the overall effectiveness of the sales funnel.
Ebook
Lead Scoring for Acquisition
Learn how to use lead scoring to find more demos, product signups, and sales opportunities.
Businesses should also take into account the pricing models of the agencies and vendors they work with. Some agency pricing models can play a significant role in either raising or lowering cost-per-lead and, in turn, customer acquisition costs. It’s important to be aware of how an agency prices its services and what formula works best for your business.
Tracking the acquisition cost is crucial for businesses that want to maximize the profitability of their sales funnel. By focusing on the most effective marketing channels and tactics, using data analytics to track performance, and using lead scoring to prioritize leads, businesses can reduce the cost of acquiring new customers while improving the effectiveness of their sales funnel.
The sale velocity metric is an important KPI that measures how quickly a lead moves through the sales funnel, indicating the overall efficiency of the sales process. According to research by Insidesales.com, a fast sale velocity can help sales teams to achieve higher win rates and improve overall revenue growth.
Calculating sale velocity involves dividing the total revenue generated by the number of days in the sales cycle. For example, if a company generates $10,000 in revenue over a 30-day sales cycle, the sale velocity would be $333 per day. A higher sale velocity means that the company is generating revenue faster, indicating that the sales process is effective.
To optimize the sale velocity, businesses must identify and eliminate any bottlenecks that slow down the sales process. Common bottlenecks include slow response times, unclear communication, and ineffective lead nurturing. The Harvard Business Review recommends a few strategies to speed up the sales process, such as:
Automation tools and workflows can also be used to streamline the sales process and save time. A study by Nucleus Research found that sales automation tools can increase productivity by up to 14.5% and reduce sales cycle times by up to 12.2%. Automation tools can be used to automate lead nurturing, manage follow-up tasks, and provide real-time analytics on the performance of the sales process.
By identifying and eliminating bottlenecks in the sales process, prioritizing high-value leads, and using automation tools to streamline the process, businesses can speed up the sale velocity and achieve higher win rates and revenue growth.
The customer lifetime value (CLV) metric is a key indicator of the long-term profitability of a business. It measures the total amount of revenue a customer is expected to generate over their lifetime, making it an important metric for customer retention strategies. According to Business News Daily, increasing customer retention rates by just 5% can increase profits by 25% to 95%.
Calculating the CLV involves multiplying the average purchase value by the average purchase frequency rate and then multiplying that by the average customer lifespan. For example, if a business’s average purchase value is $50, the average purchase frequency rate is 2 times per year, and the average customer lifespan is 3 years, the CLV would be $300.
To optimize the CLV, businesses must focus on building long-term relationships with customers and providing exceptional customer service. Here are a few strategies to consider:
By focusing on strategies that build long-term relationships with customers, such as offering loyalty programs, personalizing recommendations, providing exceptional customer service, and using customer feedback, businesses can increase the CLV and maximize their profitability.
The conversion rate is one of the most important metrics in sales and marketing, as it measures the percentage of leads that actually convert into paying customers. According to a study by WordStream, the average conversion rate across all industries is around 3%, although this can vary significantly depending on the industry and type of product or service.
Calculating the conversion rate is straightforward: it involves dividing the number of conversions by the number of leads and multiplying the result by 100. For example, if a business has 100 leads and 10 of them become paying customers, the conversion rate would be 10%.
To optimize the conversion rate, businesses must focus on optimizing each stage of the sales funnel. Here are a few strategies to consider:
Optimizing the conversion rate is crucial for businesses that want to improve the effectiveness and efficiency of their sales funnel. By focusing on optimizing landing pages, using clear CTAs, testing and refining the sales funnel, and nurturing leads, businesses can improve the conversion rate and generate more revenue.
A successful sales funnel is essential to the success of any business. Businesses can ensure that their sales funnel is operating at peak efficiency by tracking and optimizing key performance indicators such as the lead-to-prospect conversion ratio, acquisition cost, sale velocity, customer lifetime value, and conversion rate. Businesses can maximize revenue and profitability by focusing on providing value to customers and building long-term relationships.
Whether you’re a marketing or sales professional, tracking these metrics can help you understand the health of your sales funnel and make data-driven decisions to optimize its performance.
Lead scoring is a great tool to help you prioritize leads for follow-up and create a successful funnel. Grab your free Breadcrumbs account and incorporate lead scoring into your sales process.