Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
If you read the Breadcrumbs blog regularly, you’ve probably noticed a common thread in our post topics—B2B SaaS marketing.
This isn’t a coincidence or the result of an alignment of stars—it’s very intentional.
And the reason behind this intentionality is simple: we believe our customers can unlock a wider reach if they strategically market their B2B SaaS business.
So, keeping true to that philosophy here’s a comprehensive guide where we discuss simple ways to market your B2B business to reach new prospects.
Let’s begin!
Sometimes less is more. And in this case, better is wider.
Why? When it comes to marketing your B2B SaaS business, reaching a wider audience is important, but it’s also crucial to reach the right one. Enter your ideal customer profile (ICP).
Ebook
Ideal Customer Profile (ICP) Worksheet
Learn how to create an Ideal Customer Profile and build a successful sales strategy with this Ideal Customer Profile (ICP) Worksheet.
Targeting the wrong ICP can cost you millions of dollars per year. And while identifying your ideal customers is certainly important, it’s equally crucial to understand when they are ready to purchase.
In other words, instead of casting a wide net and hoping to catch a few good leads, you should target your marketing efforts to the people likely to turn into paying customers. The key is understanding who your best leads are, where they are, and what actions reveal their intent.
That sounds like a time-consuming, expensive process, right? Well, it’s easier than you might think.
In fact, free tools like Breadcrumbs Reveal analyze your leads and customers to help solidify an ICP while simultaneously identifying their behavior and intent patterns.
For example, you may find that many of your best leads are located in a specific geographic region or industry, allowing you time to adjust your marketing strategy to target more leads in that area or industry.
Plus, you can identify patterns in the actions that your best leads are taking, such as downloading whitepapers or attending webinars right before they make the final purchasing decision.
By combining your ICP with lead analysis tools like Breadcrumbs Reveal, you can reach a wider audience while still focusing your efforts on the right people.
The measure twice, cut once approach improves your chances of success and helps you make the most of your marketing budget by investing in the channels and strategies to target the highest quality leads.
If there’s one strategy that works well for all types of businesses, it’s content marketing. And the reason is:
Now, all that’s fine and dandy. But the question that remains is, how do you create high-quality content? Well, here are a few strategies we recommend:
Social proof is an influential tool, mainly because instead of you advocating for yourself, it’s your customers and peers advocating for you—and that’s powerful stuff.
To put this “influence” into numbers, 99.9% of customers check user reviews before shopping with a business. And more than 49% of customers treat online reviews as personal recommendations from family members or friends.
You can use social proof to your advantage in several ways. For example, you can use testimonials in your proposals, website pages, and marketing channels to build trust.
Case in point: This ELD product page by Samsara is one good example of integrating reviews into your website to showcase your business strengths.
Alternatively, you can create case studies and reports to show what results your efforts led to. To get inspiration on creating terrific case studies, read our blog on 13 brilliant case study examples.
However, don’t limit yourself to only testimonials or case studies. You can also use ratings, reviews, celebrity endorsements, subject matter expert recommendations, and verification tags as social proof.
Often, when marketing a business, many professionals target the direct consumer. But the direct consumer is not necessarily the one making the buying decisions.
In such situations, it’s best to think a little outside of the box to understand who makes the final purchase decisions and what might make them buy (positive reviews, discounts, excellent product quality, etc.).
While the example given may correlate to B2C, also B2B SaaS businesses can explore newer markets and unprecedented sales while also keeping the same thinking.
An example that might benefit B2B SaaS marketing teams is that many pet insurance companies only target pet owners.
While it may be true that pet owners buy pet insurance, another set of consumers you might benefit from targeting are HR professionals. In today’s landscape, it’s become increasingly common for HR professionals to provide employee benefits that include pet insurance.
Like the above, you can find out what would make HR professionals buy your services (affordable plans, complementary discounts on other products, quick resolution, better coverage, etc.)
Personalization is a marketing tactic all businesses can use to build brand trust and customer loyalty.
Now, how to do it right? There’s no one-size-fits-all approach. But here are a few ideas you can explore:
Different platforms may have the same audiences, but their tonality still differs. For example, LinkedIn requires professional dialog, but on Twitter, users can share memes.
Similarly, Instagram can be used for humorous content, and website blogs can be used to educate audiences.
Customers go to different channels to get different kinds of content, and you should be able to deliver content native to the platform to engage with them.
So, here are a few solutions you can use to create engaging content:
What’s the one thing that never fails to impress any prospect and is almost guaranteed to make them click again?
Discount coupons. In fact, according to a study, 89% of users would try out a newer brand if offered discount coupons.
But discounts aren’t the only tactic that works well with users.
Customers also love free shipping—they love it so much that when Amazon decided to increase its free shipping threshold in 2016, they got Amazon to reverse the decision.
They love it so much that free delivery matters more to them than other factors like positive customer reviews, website load time, discount codes, recommendations from friends, etc.
In fact, free shipping matters 3x more to customers than discount coupons.
So, it’d be our professional recommendation that you partner with a courier service to offer the option of free shipping to them.
Aside from discount coupons and free shipping, we recommend you dig into your data, see what marketing tactics have worked best for your brand, and begin implementing them.
You can also A/B test marketing strategies to see what works and what doesn’t.
In today’s day and age, customers prefer places they shop from to have values and morals (this is something that Ben and Jerry’s does extremely well).
So, if you wish to build the trust and loyalty of your clients, let them know which morals you believe in—share your values on your social handles, speak about issues that matter to you, and be vocal about your practices.
Additionally, be authentic in your tone. While there may be many competitors, there’s only one you—and you can remain true to yourself by having an authentic tone.
While playing on your strengths is great, you might see better results if you partner with a company with complementary skills to present a better solution for your clients.
This could mean partnering with someone with the same audience as you (think Starbucks and Shoptify or Apple and Mastercard).
Or it can also mean you can partner with professionals to improve your marketing efforts. For example, you can partner with an SEO agency to improve your Google SEO rankings or an influencer to promote your product.
Partnering with other businesses helps market your own B2B business because it allows you to leverage each other’s customer base and resources to reach new audiences.
Plus, having strategic partnerships can increase credibility and authority within your industry, leading to greater trust from potential customers. It’s a win-win opportunity.
If there’s one thought we’d like to leave you with is that B2B SaaS marketing doesn’t need to be boring. With the right strategies in place, you can make it engaging and fun. From creating content that resonates with your target audience to launching campaigns that get people talking, B2B SaaS marketing can be just as effective as any other type of marketing.
At the end of the day, you’re marketing to people behind a screen, and you need to connect with them, make them laugh, inspire them, or incite emotions in them to separate yourself from the rest and to make them convert.
You can refer to our social media or website pages to get inspiration or check out other B2B SaaS solutions like Triple Whale and AirHQ.
Leveraging the right strategies and tools is crucial for B2B SaaS businesses looking to reach wider audiences and achieve consistent growth. By using methods like investing in content marketing, tapping into the power of social channels, and personalization, you can successfully engage with a broader market while maintaining a deep connection with your ideal customer profile.
Breadcrumbs Reveal is the perfect solution to help you define your ICP effectively and enable your company to scale faster. Don’t miss out on the opportunity to boost your revenue and make your B2B SaaS brand truly stand out.
Sign up to Breadcrumbs for free and try Breadcrumbs Reveal today to experience firsthand how it can revolutionize your marketing strategy, attract a wider audience, and excel in the competitive SaaS landscape.