Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
In 2023, you’ll see the use of data and analytics everywhere.
For example, your favorite streamlining platform, Netflix, uses data to identify which movies will be a hit. Your go-to music app, Spotify, uses data analytics to recommend you new songs. Uber, a company many of us rely on, uses data to match your drivers to you.
However, at Breadcrumbs, we believe you don’t need to be one of the bigwigs to incorporate data and analytics into your product or service.
So, here are the ten easy ways you can use data and analytics, specifically, to shape your marketing efforts.
With a treasure trove of customer data (thanks to lead magnets or past purchases), you can use tools like Breadcrumbs Reveal to identify ideal customer profiles (ICPs).
Identifying ICPs allows you to speed up the sales cycle. For example, if you know which leads are red hot or ready to convert, you can focus your energy on only converting them.
Additionally, you can deploy tactics like account-based marketing (ABM), which lets you customize your customer interactions based on their lifetime value.
And while we’re on the topic, you can also increase your customer lifetime value if you have ideal customer profiles at your disposal. Case in point, research shows that 81% of consumers expect companies to understand them. What better way to understand your target audience than by developing ICPs?
One sale unlocks access to a customer’s entire purchase history. In other words, a goldmine of data right from when they became a paying customer to when they raised a support ticket, and even other data points like:
And wouldn’t it be great to be able to personalize your communications and improve interactions with existing customers and potential leads?
For example, sales folks would know what to say to upsell to prospects. Marketing professionals would know how to target ICPs. And customer support people would know how to overcome customer objections—all while continually learning new ways to improve their communication processes.
Have you ever heard the automated message say, “This conversation might be recorded for internal quality and training purposes,” or something along the same lines while on a call with customer support? Yeah, that’s how companies use your data to provide better service in the future (this is also known as call listening).
Imagine if you spent 10 hours on an ad for your social media only for it to perform poorly. Now, there’s quite a possibility you wouldn’t know what you did wrong or how you can improve your efforts next time.
Has this happened to you? Don’t worry. We’ve all been there.
Thankfully, with data, you can learn from your past mistakes. Companies like Dash Hudson exist to show you predictive insights, such as how your social media posts will perform based on a score and how you can improve that score by improving X, Y, and Z factors.
Say goodbye to silly mistakes and hello to top-performing social content.
When you have multiple data points to work with, you can also segment them to create a more targeted approach.
For example, if you’re a travel agency, you’ll have to run different campaigns for two customer subsets—one for college students and the other for older adults.
Your data suggests that the first subset of people ideally look for cheaper tickets and more fun activities. In contrast, the latter subgroup of people looks for luxurious, relaxing vacations (maybe even adult-only resorts).
From there, you can dive deeper and divide college students into additional subsets—students who work part-time, international students, and in-state students.
For example, in-state students prefer to avoid visiting local places for sightseeing, but international students might choose it. Similarly, students who work might have to plan trips around their work schedule and academic calendar.
The point is, the more targeted you can be with your campaigns, the more likely you are to convert leads. It might sound too simple, but trust us, it works.
Here’s a real-life example to consider. Norfolk Florist uses data analytics to track the popularity of specific flower arrangements, identify peak order times, and analyze customer purchase history, thus ensuring their communication with customers leads to a conversion.
Not to mention, they use these insights to strategically place the most popular flower arrangements for that season front and center on their homepage:
This simple use of underlying data reduces friction in the buyer’s journey, improving the likelihood of conversion and enhancing the customer experience. It’s a true win-win scenario.
Marketing requires you to work with many stakeholders (such as influencers, ambassadors, employees, companies, etc.).
One key question many marketers ask themselves, particularly in the case of influencer partnerships, is—how do I identify which person is suitable for this organization?
The answer to that question lies within your data or publicly available information. Today, you can use data to identify which influencers to work with based on their engagement rate, audience, the content they specialize in, and goodwill.
Tools like BuzzSumo and SproutSocial can help you unlock these vital insights for a successful partnership.
Data analytics is a great asset for business decision-making. For example, you can unlock the answers to the following questions using data:
All you need to do is take a deep dive into your data and analytics, and they’ll point you in the right direction.
Side Note: To not lose track of any of the discussions you’ve had in your decision-making meetings, we recommend using a board minutes template to keep up with the highlights.
Good web analytics tools like Ahrefs or Semrush will point you towards SEO analytics, your website’s UI/UX performance, and site load speed.
They’ll also tell you which products customers clicked on the most, which web pages they bounced from, the status of your backlinks, content gaps, etc.
As such, when you have a better handle on all these factors, you can improve your website’s customer experience.
For example, with the data above, you can improve your SEO efforts, invest in content that converts, improve site loading speed, and address all content gaps.
Getting a good grip on customer purchase drivers can be a huge asset.
Imagine a world where you know what makes your customers click, engage, and convert—that information allows you to structure your future campaigns better than your competitors and increase your sales rate.
Thanks to advanced artificial intelligence technology, this ideal world exists today. You can analyze which posts perform better, which ads see the highest conversion rates, which visuals have the most impressions, and which campaigns have brought in the highest sales rates.
Knowing that customer profile A has purchase drivers X, Y, and Z., you can use these purchase drivers to create more targeted marketing campaigns in the future and boost return on investment (ROI).
When creating PPC ads, you often have to deal with multiple metrics, such as clicks, cost per click, quality score, impression share, and conversion rates. Someone new to the game might run ads on keywords with the most clicks.
However, a seasoned expert who knows PPC ads in and out might prioritize conversion rate, search impression rate, and search lost IS (budget) above clicks.
When you have a sea of data points and metrics with you (such as above), you can identify the most valuable metrics you should rely on to create top-performing content.
The same applies to any other marketing campaigns you run, not just PPC ads. When multiple data points and metrics back you up, it eventually becomes easier to polish your campaigns, see better conversion rates, and target your customers better.
Suppose your marketing strategy involves creating content for blogs, LinkedIn, Twitter, email newsletters, gated resources, templates, etc.
Creating content and staying on top of many channels and mediums can get taxing. So, what can you do?
You can identify which marketing channels see the best engagement and conversion rates through data analytics and focus your energy on those channels.
For example, if your email newsletter is your secret weapon, you can double down your efforts and create less content (or repurpose content) for other mediums.
Take it to the next level by using a free AI blog writer that can generate unique content for blogs, articles, ads, products, websites, and social media in seconds. Think of it as having your cake and eating it too.
Modern marketing activities are here to stay thanks to data analytics and technologies like artificial intelligence, machine learning, and IoT spearheading the movement.
So what does that mean? We must switch from the traditional sense of marketing and start polishing up our marketing campaigns and improving conversion rates with the help of data analytics and the related technologies that power these insights.
And as far as what Breadcrumbs can do for you? We can assist on two fronts:
Discover new growth opportunities for your business with our team of revenue experts. Schedule a demo today and learn about what effective lead scoring strategies can do for you!