Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Your website is making strides.
You’ve put in the SEO muscle it takes to get seen, learned everything you can about your target customer, and tracked website visitor activity to inspire smart changes.
Your next mission? Going deeper by solidifying the website engagement tools you’ll be using to help turn a visitor into a lead or a customer.
Thankfully, we put together the exact article you need to transform your B2B website into a sales tool for your business.
Grab a notepad and pen or open up a Google Doc, and let’s get started!
From your website copy to your visuals to your layout, everything on your site needs to be personalized to your ideal audience.
Ebook
Ideal Customer Profile (ICP) Worksheet
Learn how to create an Ideal Customer Profile and build a successful sales strategy with this Ideal Customer Profile (ICP) Worksheet.
When someone in your target audience visits your site, they need to immediately feel like it was built with them in mind.
Take a look at the following home page example from uSERP, a digital PR agency:
Right off the bat, uSERP shines the spotlight on its audience with a value-driven statement that provides a solution to their pain points.
There’s no question about what uSERP does or who uSERP helps.
Think about everything from scratch–from your business name (try a business name generator), logo (from a logo maker), color palette, and font style to copy and communication. Every detail matters.
Pro-Tip: Every action visitors take on your website is a powerful signal you can use to tailor your site to their needs further. Having a tool on hand that can surface their buying intent and allow you to respond timely and effectively with curated offers and solutions is essential.
Breadcrumbs helps you to do just that. By connecting all your tech stack (such as your CRM or MAP, to product analytics tools), you can create high-performing scoring models to power your marketing & sales efforts. This helps you to identify high-value customers and better understand their habits, preferences, and journeys.
With Breadcrumbs, you can make data-driven decisions with the confidence that the insights generated are accurate and up-to-date.
The best part? You can get started for free! Grab your free account today and transform your B2B website into a sales tool!
It may sound easy enough, but many B2B brands are missing out on low-hanging fruit simply by not adding an email newsletter CTA button to their websites.
Adding an easy-to-spot CTA button that invites website visitors to join your email list is a simple strategy you can use to turn a cold visitor into a warm lead.
But we recommend you sweeten the deal a bit by reserving your most exclusive content, offers, and updates to your email subscribers only.
If you take a look at the example above, Marie Forleo’s email newsletter CTA highlights the fact that subscribers get access to exclusive content that Marie doesn’t share anywhere else.
Making your visitors feel like VIPs by inviting them to an exclusive community may be just the motivation they need to get to know you a bit more. Also, highlighting for visitors that by joining your email newsletter, their data will be safe as you employ SPF record checker and other email security messages to avoid phishing and spoofing.
Beyond your newsletter CTA, you can also use lead magnets to capture contact information.
A lead magnet is typically a piece of content or a freebie that’s “gated”—in other words, it can only be accessed if the user provides their contact details first.
Here’s an example of a lead magnet business strategist Jenna Kutcher uses on her site:
Our best advice for lead magnets?
Create ones that help solve your audience’s pain points—think ultimate guides, ebooks, and templates.
Entice website visitors to try your product or solution by using fear of missing out (FOMO) language and irresistible discounts.
This is a great way to lock in sales from hot leads who’ve been ready to buy but were either price sensitive or needed a timely offer to nudge them toward conversion.
Visitors need to know that there’s a quick and simple way they can get in touch with you to learn more about your product or solution.
People don’t have time to join lengthy waiting lists or comb through endless help articles to understand more about what you do.
If you don’t give them the option to communicate with your team to discover more, expect higher bounce rates.
A simple “book your free demo,” “ get a demo,” or “sign up for a free call” is all you need to let visitors know your team is on standby, willing, and ready to answer their questions.
Chatbots were built to remove unnecessary pressure off customer support teams, but did you know you can also use them to generate sales?
That’s right.
Not only can chatbots answer important visitor questions, but they can also:
While you’ll need to time them properly, using exit intent pop-ups can help you secure leads just in the nick of time.
The trick? Give the website visitor something juicy in exchange for booking, signing up, or opting in.
When choosing something to give away, be sure to differentiate it from the other lead magnets you currently offer. When in doubt, highlight a pain point, provide a solution, and use a captivating headline to reel them in.
Last but absolutely not least, work to remove as many barriers to entry as you possibly can.
It’s one thing if a visitor decides your brand isn’t a good fit for them. But it’s another thing entirely if a user wants to do business with you but continues to run into obstacles that keep them from doing so.
With that said, here are five things you can do to make it as simple as possible for a visitor to convert:
Put the purchasing power back in customers’ hands by offering pricing tiers and, if possible, a free forever option, too.
Make it crystal clear how easy it is to get started with your brand.
Add an easy-to-spot CTA button that lets website visitors know they can sign up, buy something, or book your services in just a few clicks.
Use a few bullet points or steps to show your audience how your product or service works.
Write short, punchy sentences that get straight to the point—no fluff.
Provide detailed examples and use cases to help your audience understand what kinds of industries you typically work with and how they use your product or service to achieve success.
Build rapport and trust with website visitors by adding the following elements to your website:
Break down exactly how a company earned more money or saved more time after working with you.
Use this one from Wordable as inspiration:
Testimonials
Show off your gushing customer reviews.
Videos are one of the most powerful tools you can leverage to attract and engage clients. So, you can also use video testimonials from your customers to build trust.
Brand mentions and features
Share where else your brand has been mentioned or featured for additional brownie points.
While there are many strategies you can use to transform your B2B website into a sales tool, renowned SaaS brands around the globe trust the ones we shared today.
Ultimately, the website engagement tools you choose to invest in will and should depend on your unique business model and target audience.
Put yourself in your ideal customer’s shoes and ask yourself:
Once you’ve answered these questions to the best of your ability, choose your website engagement tools accordingly.
From there, be sure to continue analyzing your website visitors’ behavior so you can course-correct as needed.
thanks for sharing this article by the way.