Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Great marketing decisions are often the product of data-driven insights.
However, finding the right data at the right time can be a difficult task because, truth be told, how many A/B tests can you really do internally? How many marketing communications can you track, and how often?
That’s why, for this blog, we asked other companies to share their internal insights and data that have helped them improve their performance.
Take a look at what’s ahead, and see if you can copy the same strategies as these brands to make great marketing decisions for your brand, too!
Before we begin sharing the internal insights of other companies, we thought it’d be only fair if we shared ours first.
So, here’s the thing: As marketers, if you use a CRM tool, you’re sitting on a mountain of customer data, but because it’s not consolidated, you don’t know where to look.
And that’s where Breadcrumbs Reveal comes in. As soon as you connect your CRM software to this tool, it tells your marketing team exactly who your ideal customer profiles (ICP) are and which customers are showing a high intention to buy, or if needed, you can also create specific goals.
Since this tool is entirely free to use, it’s the best place for marketers to get started on making data-driven decisions. You can take your marketing activities to the next level without breaking the bank.
Get immediate access to Reveal when creating a free Breadcrumbs account!
PartnerStack, a partner ecosystem platform, confirmed its hunch that customers now place importance on reviews after receiving feedback from its sales team.
“To verify our hunch, we first leveraged review site web traffic data,” says Joe Kevens, director of demand generation at PartnerStack and founder of B2B SaaS Reviews.
“We found that the top review sites had visitors from more than 1,000 unique companies to our primary category, partner management, yet few were visiting our profile page because we were listed 9th.”
“Therefore, we decided to run review generation campaigns. Over two quarters, we generated over 100 reviews and rose from 9th to 4th to 1st. Our share of category visits to our profile page 3x from 4% to 12%. We also analyzed our data on closed won deals and found that nearly 40% were influenced by our reviews.”
Mailmodo, an email automation platform, suggests that companies should try to use multiple CTAs (call-to-action) for the same action instead of a single CTA.
“We changed our pricing page to have only one button that said “Free Trial” instead of two buttons for “Free Trial” and “Book a Demo,”” says Tarun Agarwal, VP of Growth at Mailmodo.
“But when we looked at the data after two weeks, we saw that fewer people were booking demos.”
Adding the same CTA in different sections is a piece of advice that’s supposed by many other experts (with the purpose of burying the lede). Still, please beware not to overwhelm the reader with multiple different CTAs at once.
In the world of automation and AI, creativity and human input still matter—the data we got from Nadrich & Cohen backs up this point.
The company tested out two titles—one generic and one creative. Both topics were for the same blog (so this meant they had the same SEO score, length, content, value, etc.).
However, the latter headline got 23% more clicks simply because it was creative and drew in the user.
Side note: It’s always a great idea to use creative headlines for thought-leadership pieces and articles that have unique angles, but if you’re writing a how-to blog, it might be better to be clear than creative, so as to not confuse the reader.
When you think of political news, the distribution channels that come to mind are television, Twitter, and maybe YouTube.
However, Yahoo News took a chance on the younger demographic and went on a marketing channel that no other news channel dared to visit—TikTok.
With the aim of educating the younger generation, Yahoo News began an initiative called #LearnOnTikTok and created hilarious, platform-native content to engage with the audience there.
And if you analyze the data today, you realize that simply because it was one of the first news channels to jump on the bandwagon, it accumulated millions in followers, impressions, and likes.
For the cherry on top, it’s one of the few news channels that knows how to put a link in a TikTok bio to drive Gen Z to a lead magnet (subscribe to their daily newsletter).
And they even feature TikTok as one of the official social pages on its website. Well played, Yahoo News.
Suraj Nair, an executive at SocialPilot, shared that the secret sauce to their success was looking at their internal data but also at the data of their competitors.
“We analyzed our competitors’ top-performing content and saw how it helped them in crafting comprehensive, value-driven articles,” he said.
“Additionally, we utilized data-driven Google SEO tools, including Google’s page speed, GA4, and Google Search Console, to optimize on-page elements and enhance user experience.”
“Due to this, over a span of six months, the blogs we optimized experienced a 34% increase in organic traffic. This not only elevated our SERP rankings but also resulted in a 25% boost in lead generation, affirming the ROI of our data-driven approach.”
John Pennypacker, the VP of Marketing at Deep Cognition, believes that many folks rely on quantitive data (which he agrees might be great to provide a snapshot understanding of what’s going on). But the focus should instead be on qualitative data.
Instead, he recommends conducting a Voice of Customer (VoC) analysis to understand your customer’s feedback, thoughts, and feelings. It’s a simple way to improve customer interactions.
Another expert, Cayla Thurman, says she uses perception mapping to understand how customers perceive her partner brands by tracking conversations online and identifying gaps between desired and actual perceptions.
You can do the same with the help of data from social listening tools or by asking your customer-facing teams like a customer service virtual assistant for the most common feedback.
Enterprises with more substantial budgets can utilize SAP Analytics tools and tap into valuable expertise through their specialized SAP consulting solutions. These cutting-edge tools and methodologies empower businesses to extract maximum value from their data and stay ahead in today’s dynamic marketplace.
For many industries, data isn’t a tool. It’s a treasure. One industry in particular, that it can help out? Travel.
Travel Lingual tapped into one of the oldest small business owner networking tips in the book: to make a personal connection. So it used data to create the most personalized experiences for its customers.
Here’s how they did it:
One of the best tips for small business owners who want their leads to stay on the page for longer but don’t want to invest heavily in data tools is to use heatmaps.
We’ve got an example to go with this statement, and that’s from The Money Mongers.
“We realized people weren’t sticking around on our longer blog posts–anything over 500 words just wasn’t cutting it,” said Sudhir Khatwani, founder of The Money Mongers.
“So, based on some cool tools like heatmaps, we decided to shake things up. We started keeping our posts shorter and threw in some catchy infographics.”
“Guess what? People stayed on our site 18% longer, and we saw way more shares on social media. It just goes to show paying attention to the data can make a world of difference.”
You can use free heat map tools like Lucky Orange, Mouseflow, Smartlook, etc., to get the same insights as them.
Like SwagMagic, you can also use data to keep things interesting and relevant to the reader, and to achieve this, you should tap into your CRM data to create a customer profile matrix.
Doing so will allow you to follow conditional logic.
“With data insights, you can refine your customer profile matrix to each role’s unique needs,” says Jas Banwait Gill.
“This will help determine which type of content is most relevant for specific positions. For example, a Buyer will be more interested in downloading a cost analysis report, while a User will be more likely to click through to a how-to guide.”
“The more targeted your message is, the higher the engagement.”
Like Deep Cognition, YUPLAY, a company that sells PC games, relied on qualitative data instead of quantitative data.
However, instead of using VoC to understand what their target audience thought about their product, they used it to understand what they thought of the industry.
Here are the pain points it discovered:
So, when they developed its website, they kept all of these factors at the forefront.
It priced PC games competitively. It avoided those pesky hidden costs. They listened to the demands of their potential customers. Answered questions along the way. And provided numerous checkout options to reduce friction in the buyer’s journey and boost conversion rates.
This data-driven marketing strategy has worked wonders in helping YUPLAY establish itself as a top player in the gaming industry.
In today’s day and age, data surrounds us everywhere. Every piece of media we consume, every conversation we have, and everything we do online makes a part of our data history.
If you’re on the other side of this coin, consider the way you communicate with your customers. Every single touchpoint is a way for you to assess and improve the customer experience based on the data you have (read: make informed decisions).
At Breadcrumbs, we understand the importance of data. More importantly, we understand how you can leverage this data to create smarter decisions around your marketing efforts—and we help you use that data to your advantage through our lead scoring models and ICP tools.
To find out how you can use Breadcrumbs’ data manipulation capabilities to your advantage, create a free account today!
And that’s it for now, data-driven marketers. Best of luck with your data-driven strategy!