Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
When launching a SaaS product, there’s one thing you need to remember …
There’s a lot of competition out there.
The SaaS industry has exploded in recent years. This growth has created new opportunities for startup companies to get a piece of what’s become a very profitable pie.
However, you’re not the only one vying for a valuable place in the SaaS universe. The industry’s value is over $195 billion.
That’s why thousands of SaaS companies with the next big idea race to the starting line every year. They’re determined to get a head start that’ll give them a competitive advantage.
But the best way to achieve that success is by developing an innovative SaaS product strategy. If you can roll your idea out in a unique way that captures your target audience’s attention, you’ll have a golden opportunity to capitalize on.
In this article, you’ll discover several real examples of big-name companies that have implemented innovative SaaS product strategies.
Curious to learn more?
Let’s take a look!
PS: Did you know that companies lose 550 hours a year due to bad data? Without quality customer data in hand, it's impossible to create product strategies that convert. That’s why it’s pivotal to analyze clean data and get to the bottom of your Ideal Customer Profile before creating your go-to-market strategy. Need a free tool that can help? Try Breadcrumbs today! More on this helpful tool in a bit.
When we talk about a product strategy for SaaS solutions, we’re discussing your plan for rolling out a product to your target market. In other words, your go-to-market strategy.
SaaS is a product-driven industry, so product strategies are some of the top SaaS marketing strategies.
But what exactly is a SaaS product strategy?
Plain and simple: They’re steps a company takes through its marketing team to get eyes on a product. This strategy begins with the goal of having potential customers convert and adopt your product.
A successful SaaS product strategy will undoubtedly be innovative. But it also has to keep its target audience in mind.
That’s why a solution like Breadcrumbs can be so helpful when planning your SaaS product strategy. While many companies rely on outdated data to create their ideal customer profile (ICP), Breadcrumbs Reveal analyzes your leads and customers, giving you complete clarity on your data quality and ICP in minutes.
This data not only helps you identify qualified leads and your true ICP but also gives you a complete report on every property in your CRM, including:
TL;DR: This helpful tool provides invaluable insight into your real customer base. And the good news is? It’s available for free with any Breadcrumbs plan.
Once you have a strong grip on your ICP, you can start focusing on innovation.
And that brings us to…
Now that we’ve discussed what a SaaS product strategy is let’s talk about how we can make it more innovative and effective.
Again, this boils down to understanding how to apply analytics related to your target audience. That includes knowing what they want and don’t want and where their current behaviors are pointing for the future.
By keeping track of how customers and prospects interact with your company and products, you’ll be able to predict trends before they happen. That means you can launch product strategies with these inevitable shifts in mind. A customer service virtual assistant can be helpful in tracking your customer needs and for constant engagement.
That might mean adding specific AI features, coming out with a brand new product option, or changing up your tiered plans breakdown.
It’s also important to make sure that all sensitive data remains secure as you test innovative SaaS product strategies.
With the growing adoption of SaaS tools, cloud backup and recovery have become a top priority for companies and users alike. Make sure to invest in advanced security measures, such as autonomous backup, data encryption, permission-based access, constant monitoring for cyber threats, and utilizing a VPN for secure network connections.
Below, we’ve collected examples of real-life SaaS product strategies for you to draw inspiration from.
These are companies that have risen to become leaders in their fields by identifying core needs and seizing the day with creative approaches.
Slack wasn’t the first corporate messaging tool to hit the scene. However, it became the most successful and well-known because it identified a missed opportunity and filled in the gap.
Slack adopted a freemium business model, giving customers access to its full suite of basic services while competitors were still charging for the same plan. Slack was confident in the product it was presenting and took a risk by offering it to users at no charge.
Once users realized that Slack met all of their needs, many of them never considered another option.
Freemium models have an average conversion rate of between 1% and 10%. And we’re not talking about mobile games here. We’re talking about huge enterprises like Dropbox and Evernote.
But get this…
By providing unrivaled free access to its services, Slack pulled out an unheard-of freemium conversion rate of 30%.
What can we learn from Slack’s successful SaaS product strategy? By uncovering a gap in the market and differentiating its product price from its competitors, Slack dominated the market.
It took a worthwhile chance by offering an unrivaled free service with the hope that as client companies grew, they’d stick with Slack. Ultimately, the hope was that they’d upgrade to the premium Slack service.
The gamble worked.
Important note: While freemium models work well for established software companies, they’re often not the best choice for SaaS tools with a small user base. If this strategy interests you, be sure to meet with a business consultant to determine if your user base is large enough to attempt a freemium vs a free trial model.
While you might know a lot about your target customers, they don’t know a lot about you initially.
That was the issue facing HubSpot back in 2007 when it was trying to grab its market share in the SaaS world.
It wasn’t that the audience needed to learn about HubSpot specifically. More so, it was that they needed to understand why they needed HubSpot. To help with that, the company launched its free website grader.
This tool analyzed potential users’ websites and assigned them a score on a scale of up to 100. It also offered actionable advice to prospective customers, allowing them to see what was missing and what solutions could help.
Additionally, HubSpot used search engine optimization (SEO) to optimize the tool’s page to show up in online searches for website grading. By doing this, HubSpot could sit back and let prospective customers come to them.
It worked!
The company’s co-founder Dharmesh Shah described the tool as:
“A simple little tool that helped millions of people improve their website—and in the process helped HubSpot become a publicly traded company with over 15,000 customers and a market value of over $1.6 billion.”
Hubspot’s SaaS product strategy once more shows us the importance of identifying a need. It could, in this case, even be a need that the customer has no idea they have.
By providing a free resource for prospective and current customers, the company created a lead-generation gold mine. That strategy took its SaaS product and launched it to the moon.
Long gone are the days of selling to C-suite executives. Or is it? Today, the…
Xero’s cloud-based accounting software might have never become the powerhouse it is today without its Xero partner program.
Initially, Xero realized that trying to sell its product to SMBs directly wasn’t a viable product strategy. Since most of these target businesses worked through independent bookkeepers and accountants, Xero needed to cut out the intermediary and go after the accountants and bookkeepers directly.
That’s why it created the Xero partner program. This innovative program brought on accountants and bookkeepers as partners, allowing them to become “Xero certified” and ultimately gain new clients. The company also rolled out various awards and events designed to help enrich their partner businesses.
This program is another strategic gamble that paid off big time. Xero stated that it owed 90% of its paid subscribers in New Zealand and Australia to this program!
When we look at this SaaS product strategy, we see a company that had an initial view of its target audience and shifted focus to a more profitable direction.
Changing its target market was undoubtedly scary. But taking that leap proved to be an innovative and successful choice. As a result, Xero generated more than 1.3 million subscribers and increased the company’s market cap to $6 billion.
A smart SaaS product strategy is to try and capitalize on what’s hot at the moment—as long as it makes sense for your company and ideal customer. That’s how social media management software Hootsuite made a splash during the initial Game of Thrones craze.
This show was the hottest thing on TV, so right before a new season launched, Hootsuite struck while excitement was at an all-time high.
The company created a video that spoofed the iconic opening of Game of Thrones. It saw an opportunity to draw parallels between the themes of a popular show and what its SaaS solution brought to the table.
Its overall message was that Hootsuite was a tool that managed the quiet and subtle battles the user base faced between various social networks.
Since Hootsuite’s main product feature is social media management, it made sense that this video made a major splash on social platforms. It was an immediate sharing sensation that brought a lot of brand awareness to Hootsuite’s platform.
Currently, the video has over 1.3 million views on YouTube.
What can we learn from Hootsuite’s example? Pop culture phenomena can be worth capitalizing on. If you can find an effective way to attach your product to the big hit “in” trend of the moment, you may be able to share in its success.
But it has to be clever to be effective.
A cringy or sloppy attempt at appealing to an ongoing pop culture trend can be seen as desperate and, worse, out of alignment.
Hootsuite’s SaaS product strategy required time, thought, effort, and money into this strategy before taking the leap. By aligning its core offer with pop culture, it found the sweet spot between trend capitalization and relevant product marketing.
And there you have it!
Simply put: There’s a lot of money to be made in the SaaS world.
But you need a strong understanding of your target audience to capitalize on their wants and needs.
That includes knowing the customer journey, your customer segments, and how to identify the leads that have the best chance of converting. One of the best ways to do that is with an enterprise-grade lead scoring solution like Breadcrumbs.
That way, you can focus on the best leads in your sales funnel. Every. Time. Click here to try Breadcrumbs for free. ✅