3 Excellent Aha Moment Examples to Learn From Today
The aha moment is the most elusive part of the onboarding flow. Failure to find it and you’ll end up with a leaky adoption funnel and churning customers. This guide …
Product-led Growth
How 3 Startups Use Product Usage Data to Increase Revenue
In product-led growth, product usage data is the first thing to look at before making any important decisions. In this guide, let’s review the basics before moving on to the …
7 PLG Company Examples to Be Inspired By
Product-Led Growth (PLG) is likely a term that you’ve heard a lot recently if you’re in the B2B or SaaS world in any capacity. You’ve probably already used a few …
PLG Motion: 3 Important Things Startups Must Do Today
PLG companies require different tactics to acquire, convert, retain, and expand customers. But where should you start? In this guide, discover the fundamentals of the PLG motion—from locating your end …
Product-Market Fit: How 9 Quick-Thinking B2B Leaders Found It
How do you achieve product-market fit with fierce competition? In this guide, we speak to nine B2B leaders who pivoted their business despite having $0 revenue caused by the pandemic, …
5 Smart Ways to Amp Up Sales Acceleration in the PLG Era
Sales acceleration doesn’t only involve the sales team. Now that the product-led growth (PLG) movement is in full swing, it involves a close-knit team of revenue-focused departments. But with the …
Product-Led Onboarding: A 6-Point Checklist for Activation
Great onboarding acts like a well-oiled machine. Nail every single element—from onboarding emails to the in-app experience—and you got yourself a powerful acquisition and retention channel on autopilot. In this …
How to Create a PLG CRM from a Traditional CRM
Traditional CRMs struggle to keep up in the product-led growth (PLG) era. Sure, these CRMs might suffice for sales teams at the frontline. But for product-led companies, these tools miss …
PLG Marketing: 5 Pitfalls to Avoid (And What to Do Instead)
Your marketing strategy calls for a new approach now that you’re using your product as the main channel for acquisition, conversion, retention, and expansion. In this PLG marketing guide, learn …
Zero-Party Data: How 3 Brilliant B2B Brands Approached it
With data restrictions and customer acquisition costs costing more at every minute, zero-party data is now in full swing. Just what is zero-party data? How does it differ from first-party …
Community-Led Growth: The Not-So-Secret Weapon of PLG Companies & What Else You Need to Scale
Community-led growth is the booster pack in a PLG strategy. But you need more than a massive fan base as a startup to scale into a flourishing company. In today’s …