When launching a SaaS product, there’s one thing you need to remember … There’s a lot of competition out there. The SaaS industry has exploded in recent years. This growth …
Often, horizontal SaaS companies overwhelm first-time users with vast features and end up struggling to get them to reach the “aha” moment. One key to successfully onboard users is to …
Imagine you just launched a big-ticket product with great branding around it. Just a few months before your product launch, you partnered with influencers, spoke at marketing events, and kept …
Founders around the world are on the hunt for new strategies that can shine the spotlight on their high-value products. From helping business owners save time on manual processes to …
When creating a business, all founders come to an all-important fork in the road. It’s a decision that, once made, lays out a specific path to inform not only your …
Data is one of the most valuable assets for every organization—especially product-led ones. The premise of product-led growth (PLG) is to position the product itself as the main driver of …
In a world where it has never been easier to set up a company, consumers have unprecedented access to products. Customer expectations are higher than ever, and their choices are …
In product-led growth, product usage data is the first thing to look at before making any important decisions. In this guide, let’s review the basics before moving on to the …
Product-Led Growth (PLG) is likely a term that you’ve heard a lot recently if you’re in the B2B or SaaS world in any capacity. You’ve probably already used a few …
PLG companies require different tactics to acquire, convert, retain, and expand customers. But where should you start? In this guide, discover the fundamentals of the PLG motion—from locating your end …
How do you achieve product-market fit with fierce competition? In this guide, we speak to nine B2B leaders who pivoted their business despite having $0 revenue caused by the pandemic, …