Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
We know that personalization in marketing is an important step towards increasing the relevance of the campaigns we’re running as well as boosting click-through and conversion rates.
It’s why I see emails from Chewy in my inbox that say “Hey Ana, is it time to order Winnie’s food?” instead of just a blanket autoresponder that says “Don’t forget to reorder your dog’s food.”
It’s also why Facebook’s dynamic ads can drive such high conversion rates by showing users products that are most likely to interest them based on past activity.
While plenty of brands rely on quick mass-personalization tactics, they can improve their success further with website personalization.
Website personalization is all about “go big or go home,” and it can dramatically increase your results. In this post, we’re going to go over everything you need to know about website personalization including what it looks like, why it matters, and how you can get started with it to appeal more strongly to your target audience when attracting new leads.
Website personalization involves creating customized and highly relevant experiences for different visitors to your site that are tailored to their needs, pain points, and desired use cases.
Here are a few basic examples:
Here’s a very simple example:
Brooklinen often advertises discounts on their site. I received an offer for 15% off offsite wide for a limited time, where new users might get offered 10-15% off “for their first order.” It’s taking my relationship and past purchase history with the brand into account.
It’s a small detail that can have a big impact. As an existing customer, I would ignore “15% off your first order” offers because it wouldn’t be my first order, but being told it’s 15% off sitewide for a limited time, I’m much more likely to purchase.
We know that the more relevant an offer or message is to a user, the more likely they are to convert on it.
We saw this in the example we discussed above; if I had seen a first-time user’s offer, I’d have been unlikely to convert. Because I saw 15% off, however, I actually did convert and buy a new set of sheets in anticipation of an up-sized bedroom set we want to get later this year. This is a real-life example of how personalization works.
Keep in mind that as more of the world moves online, it can be difficult for businesses to keep up and offer those same levels of service and relevance that users get in an in-person store.
When I was a salesperson at a jewelry store, I could read all sorts of cues to deliver relevant suggestions and personalized experiences. If someone came in and wore mostly yellow gold, we’d take them right to the yellow gold section. If they stressed a tight budget, we’d be mindful only to show them pieces that aligned with their available funds.
If someone comes to your site looking for a yellow gold ring under $1500 but you’ve got white gold diamonds for 3k listed, they’ll likely click away. Without site personalization features, your online presence can lack that dynamic nuance that creates a stronger user experience and a more streamlined buyer’s journey.
Long gone are the days of selling to C-suite executives. Or is it? Today, the…
Site personalization works in a few different ways.
First, you need to gather the information that allows you to create that semi-customized experience. Examples of how you do this include:
Here’s another example from Nectar Mattresses.
Because I arrived on a page comparing mattresses to other brands, the CTA flashing at the top assumes I need a mattress, and they’re sweetening the deal by including sheets, protectors, and pillows with a new mattress purchase. This is directly relevant to the user. Other pages mention free shipping or stress the positive impact the company has on the world.
You’ll then have personalized content appear in the following formats with the help of specialized coding, apps, and site plugins:
Before you dive into personalization head first, it’s important to walk through four crucial steps so that you can actually be successful with your customization efforts. Let’s take a look at each one.
Do you have strong, strategic, and research-based buyer personas for each segment of your target audience?
If not, you need to. Understanding your buyer personas allows you to divide up your audience into clean segments that make it easier to deliver the right messaging at the right time.
A transcription agency, for example, might realize they have the following buyer personas:
These are three very different audience segments, but knowing what they look like means you can start to plot out personalization options to entice each.
Do you have cookies and advanced site tracking set up on your website so that you can actually capture immediately relevant information like a user’s location or browsing history to deliver relevant personalization?
If not, take the time to do so. Even something as simple as Google analytics or different plugins can go a long way in helping you collect vital, actionable information in safe and legal ways.
You can see more about how to set up Google’s tools like their tracking tools and their Analytics here.
Do you know the path users take on their journey from discovery to conversion? This may include online and offline touchpoints, and it can be extremely varied.
That being said, understanding basic information like the following:
When you have this information (which even basic Google Analytics can help with!), you can place smarter dynamic personalization at the right touchpoints throughout their journey.
Sometimes the data we can capture through user activity and site tracking just isn’t going to cut it, at least when you want to find the full potential of website personalization.
Make sure that you have forms set up on your site to capture firmographic data and other relevant information you could use to offer a more tailored and customized experience.
Using lead magnets and free trials to capture this information is often a good call, but it does rely on users being a little further along in the buyer’s journey. Still, for B2B brands, in particular, this can be essential both for website personalization potential and giving your sales team a head start on nurturing those leads.
Website personalization may seem intimidating at a first glance, but with the right tools, data, and strategies in place, it can be relatively simple while still yielding big results.
We’re in the year 2021, after all, and it’s a race towards delivering leads with the most relevant and customized options available to them. Website personalization is practically a must.
Looking for more ways to attract, identify, and convert high-quality leads? Sign up for Breadcrumbs free here.