Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
As an essential part of the conversion funnel, most landing pages convert pretty poorly. The average landing page conversion rate across all industries is 4.02 percent. Let that sink in.
If B2B landing pages are a staple component to the lead generation funnel, why isn’t the conversion rate higher? Maybe it’s because businesses don’t pay enough attention to the key features of an optimized landing page.
So what are those key features? The following eight B2B landing page examples will show you.
The best landing pages are direct, clear, and desirable. Let’s dig into each of these traits.
Your landing page has one agenda: to sell one product to one audience. Get clear on your call to action and target audience by asking yourself:
Put your goals into action with clear landing page messaging from beginning to end.
Logic doesn’t drive visitors to the “buy now” button. Emotions do. In fact, invoking awe, laughter, or amusement ups your chances of making a sale.
Pull at your audience’s emotions with extra incentives:
You’ve got the landing page basics down, let’s see these landing page optimization tips in action with eight B2B landing page examples and best practices.
Shopify takes a minimalistic approach to their landing page.
Their single-form field makes it easy to use Shopify right away. Also notice of how Shopify’s value proposition, “Trusted by 1,700,000 businesses worldwide,” combines social proof and security into one. If over a million businesses use Shopify, why shouldn’t you?
Take action: Long landing pages aren’t always the best way to go. Breadcrumbs can help you identify if your audience prefers an informative or simple landing page.
Zoho avoids filling their landing page with product benefits and features, choosing to focus instead on social proof.
Zoho highlights their noteworthy customers and awards/media mentions front and center. This trend won’t be going away anytime soon—36% of the top landing pages include some form of social proof. Testimonials, customer stories, and badges scream “Trustworthy!” to your customers.
Take action: Social proof isn’t synonymous with a testimonial. Add your best clients, awards, or badges to your page.
Unbounce’s CTA button tells users exactly what they’re signing up for—chatting with an agency specialist. Personalized CTAs perform 202 percent better than basic CTAs.
Something else to note is the smiling man. It’s no secret that happy people are friendlier than a piece of software. And if you follow the man’s gaze, your eyes end at Unbounce’s call to action. Coincidence? We don’t think so.
Take action: Try out different forms of CTA copy and A/B test to see which one converts most. You can try a GIF, a dynamic QR code, and more. You can also test your images and see if a smiling person works for your audience. As for directional cues, use images and design to point your audience to the CTA button.
Sometimes you’ve got to let the numbers do the talking. FreshBooks grabs your attention with statistics like, “Save $7,000/year on accounting costs.” The average person would be happy to add $7k back into their pocket.
They also take a similar approach as Shopify and state how many business owners use FreshBooks—a whopping 24+ million. If over 20 million businesses are using FreshBooks AND it can save you thousands of dollars, why not try it for free?
Finally, do you see the small print under the CTA button, where it says “No credit card required. Cancel anytime.”? This incentive is gold! The most annoying part about trials is forgetting to cancel and then getting charged. FreshBooks gets rid of this pain point in six words.
Take action: Use statistics to target your audience’s desires, like boosting productivity, customer support, or increasing revenue. Hint hint… you can find these target desires using Breadcrumbs.
This B2B landing page example is longer than the rest. Loomly starts minimally with a single field form and three-sentence hook: “Free 15-day trial, no credit card required, no obligation.”
They also answer the user’s biggest question—Will Loomly work with my social media channels?—with a list of integrations below.
Take action: You don’t have to describe everything with words. Images, icons, and videos can support your messaging.
Moving onto below the fold, video explainers are all the craze—94% of video marketers say video has helped increase user understanding of their product or service.
Of course, users don’t want to spend all their time watching your video. Loomly knows this and adds, “See what Loomly can do for your team in 90 seconds.”
Loomly also adds a neatly-designed chart to compare their features with their competitors. This trick wipes away the urge to leave Loomly’s page and research their competitors.
Take action: Want to add a video explainer to your landing page? Keep it short. A minute or less is the sweet spot.
As for your competitors, do the research for your customers and list what makes you stand out. It’s even better if you add the competitors’ names to the chart.
What stands out the most about Oribi‘s landing page is their bold humor. Anyone who uses Google Analytics knows it’s a pain. Oribi plays along with this pain point and adds funny GIFs to lighten the mood.
Oribi also stands out with a “View Screenshots Here” option. Click this button, and Oribi will show you screenshots of their software. This option declutters their landing page and directs users to the goal: Signing up for Oribi.
And we can’t leave this landing page example without discussing their witty CTA. You can’t tell in this screenshot, but Oribi’s CTA is a GIF of the founder holding a “Sign up” button. Adding a friendly face to the call to action helps encourage visitors to sign up.
Take action: Advertising to B2B buyers doesn’t have to be cut and dry. B2B businesses like personality, too! Capture emotion and add some humor, empathy, or happiness to your landing page.
Zoho Campaigns shows you how an all-text landing page is done, using white space, bullet points, and headings to separate their copy into three distinct sections. It’s easy to digest from top to bottom.
The best part about Zoho’s landing page is the form field. Sure, they’re asking for quite a few pieces of information, but the email address is the only mandatory field. This is a great way to collect more info without being pushy.
Take action: If your audience does better with all-text pages, use headings, bullet points, and white space for an easy-to-read experience.
And if you’re interested in collecting more contact information, copy Zoho’s trick and only make up to three fields mandatory.
Intercom’s landing page uses wit to grab visitors’ attention. Their headline, “It’s a win-win,” captures Intercom’s solutions of happier customers (the left) and more efficient teams (the right).
The left side says “Happier customers.”
The right side says “Efficient teams.”
Each side shows an interactive GIF of what Intercom can do for both customers and teams… it’s truly a win-win.
And we can’t deny Intercom’s beautiful landing page design. Don’t skimp out on design—most buyers admit to judging a brand’s design before making a purchase.
Take action: Interactive content can help you target more than one desire on a landing page. Play around with videos or GIFs and see what works best for your audience. And use your brand colors to enhance your landing page design.
Analyzing landing pages gets ideas flowing, but you won’t know what works until you test it out yourself. Test your landing page design and features, one by one, until you get it right.
B2B landing pages are a vital component of your lead generation process. However, landing pages aren’t the only thing you need in your lead generation cycle. You should also have a contact scoring system in place to ensure the most relevant and highest-value leads are moved along the pipeline.
Sign up for a free demo of Breadcrumbs and see how contact scoring can turn leads into loyal customers.