Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Getting new customers can feel like an uphill struggle. There’s a reason for that: it can cost five times more to attract a new customer than retain an existing one. But, if you increase retention rates by just 5%, you can enjoy a 25%+ boost in profits.
Growing the accounts of existing customers is obviously the way to go (alongside a robust customer acquisition strategy, of course), and upselling is a key way to do this. Upgrading customers to bigger, better subscriptions and providing them with more features and additional benefits can secure trust and give them a better experience with your brand and product.
It’s a no-brainer. However, successful upselling requires a little bit of persuasion on your part, which is where an upsell page comes into play. Creating a dedicated landing page for upsells taps into the well of existing customers you already have, leading to increased revenue and higher retention rates.
An upsell page essentially promotes top-level subscriptions or additional features that customers can unlock if they pay more. You’re increasing the value of a product or subscription by offering a wider range of features that are a better fit for a customer’s needs.
The upsell page can be served in several different places in the sales cycle:
Locking existing customers into a higher-value subscription comes with plenty of benefits:
Communicating the value of an upsell and positioning it in a way that customers can relate to requires some forward-thinking. There’s no one-size-fits-all approach to creating a successful upsell page, and it really depends on the product or features you’re promoting.
Upsell pages can come in different shapes and sizes, including:
However, there’s a certain amount of information that’s helpful to include just to serve customers with the right content at the right time.
Give customers a glimpse into what they’ll be getting if they upgrade. Share an image or a screenshot of the additional features and what they can use them for or, even better, embed a demo video that shows them exactly how they can use the add-ons.
Customers will want to know exactly what they’re getting when they upgrade. They want to know they’re making a good investment. To do this, share the features and benefits of the upgraded product or subscription. Many brands do this in a checklist format and compare it against the downgraded options to provide contrast. Others list out the benefits that the features offer to help customers imagine what their lives and businesses might be like if they invest in the upgrade.
You can’t go wrong with social proof. Incorporating customer reviews and testimonials into an upsell page can help push on-the-fence prospects off the fence by giving them the confidence to hit “upgrade”.
Customers will likely have hesitations before they upgrade, especially if they’ve been happy with their current subscription level or product. This is your chance to reassure them that they’re making the right decision. Do this by tackling any potential objections they might have and providing guarantees that quash their fears.
This might come in the form of an FAQ segment or simply by calling out the most common objections and answering them with a customer review, a video, or a couple of sentences of reassuring content.
No two upsell pages look the same, and it’s important to focus on what information you want to share with your customers rather than following a strict template that someone else has published. When creating your upsell page, think about:
To fuel your inspiration, we’ve pulled together a selection of different upsell pages.
Freshdesk lists out the additional add-ons that customers can tack onto their order during the trial stage. There are three distinct upgrade options and, for each one, the brand lists out the extra features and how much it’ll cost.
It’s a simple upsell page but gives customers the chance to curate their own experience with features that best suit their needs while Freshdesk increases their revenue at the same time.
This isn’t so much an upsell page example, but it does promote an upsell to existing customers. The tactic Buffer uses here is to capture customers that are almost reaching their limit in their existing subscription and encourage them to upgrade to maintain their current level of activity. This is a good tactic if your lower-tier subscriptions or products have limitations or are capped at a certain number of users.
Breadcrumbs can help you identify which customers are close to exceeding their subscription limit and gives the sales team the heads up to reach out with an upsell proposal.
RingCentral uses its pricing page to promote upsells. They use a common tactic that highlights the higher-tier option and makes it a more compelling choice for potential customers. As well as blocking it out in a different color, they add a banner that says “most popular” to add a dose of social proof.
Like most other upsell pages, the brand lists out the additional features of the upgrade so that customers can compare and contrast with their other tiered subscription levels.
Grammarly invites existing customers to upgrade to Premium after they create their accounts. At this point, it promotes the additional features and benefits Premium customers unlock and provides a selection of plans for them to choose from. Doing this right before payment gives prospects the chance to assess their needs and choose the right option for them–which, ultimately, will lead to increased satisfaction levels and long-term loyalty.
To top it off, there is a customer testimonial at the bottom of the page for an injection of social proof.
Connect 365’s upsell page appears right after a customer has added a product to their cart. At this point, the page shows how far through the sales process the customer is and then offers a special add-on. There is a countdown timer to add a sense of urgency and it then highlights some of the benefits customers will get if they add the upsell to their order. The call-to-action is clear and simple, plus the addition of a video makes it more personal.
Amy Porterfield’s upsell page is similar to Convert 365 in that it pops up after a customer has added a product to their cart. It showcases the progress in a bar at the top of the page and promotes a special deal that customers can unlock if they invest in the upsell there and then. It covers the additional benefits and features customers get when they make the purchase and the CTA stands out against the regular branding.
Dropbox has an entire upsell page, especially for its Dropbox Business subscription. As well as listing out the key additional features customers will get compared to the more basic subscription levels, it offers prospects the chance to try it out for free for 30 days. This makes it a no-brainer for customers to try and helps tackle any objections they might have about investing straight away.
Upsells are a great way to give existing customers something a little bit special. Not only do they provide a curated, personalized experience based on a prospect’s unique needs, but they help increase profits, retention, and loyalty–what’s not to like?
An upsell page promotes the additional products and features of a potential upgrade so that buyers can make the right decision for them. Include high-quality images, benefits, customer reviews, and answers to commonly asked questions for best results.
Level up your upsell process with Breadcrumbs. Easy contact scoring means you can identify customers who are ready to upgrade and serve them with the right information at just the right time. Book a demo today.