Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
86% of businesspeople prefer email over other channels when it comes to business communication. That’s almost every single person who’d prefer you to land in their inbox than pick up the phone and call them–and who can blame them in today’s fast-paced world?
As well as being the most welcomed form of communication, email is also the most effective, with 81% of B2B marketers saying their most used form of content marketing is email newsletters. claiming it’s the most effective revenue generation strategy. If you’re not already running B2B email marketing campaigns in one form or another, now’s the time to do so.
B2B email marketing is much like standard email marketing, except your target audience is other businesses rather than general consumers (B2C). Because of this, there tends to be a different set of pain points, wants, and needs to address and a lot more stakeholders to impress.
Think about it: when a consumer is buying a product, they simply weigh up their options and choose the best one for them. When a business is investing in a product, they might need to check with multiple departments, get sign-off from management, and pitch it to the C-suite before they can go ahead and buy.
As you can probably guess, this makes it a little more longwinded and tricky to attract sales, but B2B email marketing can make all the difference.
Creating successful B2B email marketing campaigns can reap a number of rewards, not least giving you the ability to attract new customers on autopilot. Knowing what elements make or break an email campaign is the key to success, but if you need a nudge in the right direction, here’s why B2B email marketing can be amazing for your business:
It’s impossible to have a B2B marketing strategy without building your lists first. These are the people your emails will be sent to, and it’s worth taking the time to develop them with care, making sure you tag subscribers in the right way so you can send them relevant content for their unique needs.
To build your lists, you can:
How you decide to build your lists should be specific to your business or industry with a specific goal in mind. For example, the goal of collecting details of old clients might be to re-engage them so they remember you the next time they need a similar service or product.
Segmentation is grouping your subscribers into lists based on their interests, industry, behavior, and other signifiers so you can send content that’s relevant to their situation and needs.
For example, you can create a list of your best customers with who you share exclusive offers and the latest news, but you might also have a list of new prospects who are juniors in their company but in charge of sourcing new products to use.
Here’s our guide to creating B2B buyer personas which will help with segmentation.
You might decide to segment your lists by:
Say, for example, you have a project management tool.
One segment of your audience might be project managers who are looking to map out projects for their team, while another segment might be individuals using the tool to manage their own side projects.
While each type of lead will find use in your product, they have very different challenges, wants, interests, and goals. The manager might prefer content around managing teams, while the individual might want to receive stuff about managing their time or organizing themselves.
Segmenting your list means you can provide the right information to the right people at the right time, making it far more likely to generate a conversion and secure a loyal customer.
Powerful marketing automation capabilities today make it easy to run email campaigns on autopilot, eliminating the need for you to waste time and energy writing every email from scratch.
Automation can be triggered when a subscriber takes a certain action, like clicking an in-email link or making a purchase, which can help you create highly-personalised sequences based on a subscriber’s unique needs at any given moment.
Common automated sequences include:
Set these sequences up in advance and have them run on autopilot to stay in touch with subscribers and meet their needs depending on where they’re at in the sales cycle or in their relationship with you.
Email is the perfect way to authentically connect with potential leads. This becomes tricky when the email addresses you have to hand aren’t authentic and don’t link you to a real person.
It might seem like you’re winning if you have a big list of subscribers, but if the vast majority of those email addresses are duds, you’re not going to get the results you want with your marketing.
This is why it’s vital to regularly verify your email list.
You can verify each email individually as it lands in your CRM but, let’s face it, this can be time-consuming and is open to human error. On the flip side, you can use Breadcrumbs’ email verification tool to check the health of your subscriber email addresses.
It takes into account the age of the email address, how long it’s been dormant, whether it’s a role-based email address, and whether it’s valid or not. When an address is flagged up, you can dig into it further and try to rectify it so that your list only consists of high-quality, verified email addresses.
There’s a very small chance you’ll hit it out of the park on your first try at B2B email marketing. Instead, it’s more likely to be a case of trial and error until you find out what works for your audience.
To help you figure it out, run some A/B (or split) tests.
This is essentially where you run two similar campaigns with a few tweaked elements to see what your subscribers prefer. For example, if you’re running a post-purchase sequence, you might switch up the subject line on the same email to see which one gets the most opens, or you might alter the call-to-action to see which one generates the most click-throughs.
Doing this will give you useful data you can use moving forward. If you learn that subscribers respond better to questions in the subject line, use more of those. Likewise, if they prefer a shorter, casual tone to the emails, do that. The more you experiment and make a note of what works, the quicker you will find a strategy that works for you and that you can replicate over and over again.
If you’re not already implementing these B2B email marketing best practices, it’s time to get started. Setting up automation that is triggered by subscriber behavior can help craft personalized experiences for your target audience and foster deeper connections.
Remember to verify your list regularly so that you’re not firing off emails into the ether! Use Breadcrumbs’ powerful email verification tool to check the health of the email addresses on your list.