Doesn’t matter if you are in sales or marketing, emails are gonna be one of your most powerful tools. This is the place to become an email marketing pro.
Building a high-quality email list is only the first step to running successful email marketing campaigns. You still need to turn that list into a stream of loyal customers. That’s …
Picture this: you open your inbox, scroll through dozens of emails, and open maybe five or six emails. What’s the one thing that made you open those emails? Maybe it …
Spam traps can feel like email’s version of booby traps. Even if you know they exist and prepare for them, you can still find yourself caught and at their mercy. …
A successful email marketing campaign can help drive new leads for your business. But why stop there? You can leverage data to create high-converting email marketing campaigns, whether a series …
Spoiler alert: the creative and copy for your ad are not the most important part of the conversion process. The post-click landing page is. This seems antithetical to what we’ve …
Imagine spending hours, days, or even weeks crafting the perfect email campaign, only to have many emails bounce back, never reaching your audience. You did everything right—created compelling marketing messages, …
Generic sales techniques leave customers feeling undervalued. The truth is… customers expect a personalized experience from brands. But it’s not enough to simply stick your customer’s name in the subject …
Cold emails allow you to interact with potential clients and initiate interactions with them. When done right, these interactions can lead to conversions and generate more sales for your business. …
B2B email marketing is crucial to converting prospects. Bruce Swann, Principal Product Marketing Manager at Adobe, explains… “Email is still the number one touchpoint for reach and relevance with customers …
Email continues to be a content marketing force, and marketers will continue to use this strategy to reach their business goals well into 2024. But that doesn’t mean they won’t …
It shouldn’t be a shock to hear that in this age of short attention spans, businesses face a tough time putting their brands in front of their target audiences like …