Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
The world of B2B marketing has always been active. The industry is constantly in flux, continually growing toward the next significant advancement. By remaining focused on the present, B2B marketers limit their ability to gauge the market properly.
Here’s the deal…
The wants and needs of your potential customers are constantly shifting. That’s why it’s crucial to understand how the industry has changed over the years to where it is now. Otherwise, you’ll never be able to predict where it’ll go accurately.
Staying ahead of shifting demographics and trends is essential when creating your effective B2B marketing strategy. Without this proactive measure, you may find yourself behind your largest competitors, playing catch-up when you could be commanding the industry.
Luckily, we’re here to help.
In this article, we’re focusing on how the B2B marketing industry has changed over the years. We’re also placing a special focus on the introduction of automation, AI, and lead-scoring solutions like Breadcrumbs.
PS: Want to jump ahead and bring the power of enhanced lead scoring to your business? Click here to book a Breadcrumbs demo!
B2B marketing first came to prominence in the 1800s, when business-to-business entities would list their services and products in trade journals or catalogs.
Then came the days of traveling sales assistants and cold calling, effective in their own time. Email marketing also became prominent in the 90s, with businesses taking full advantage of this new communication platform.
Eventually, that evolved into social media content personalization, with B2B companies targeting potential customers and clients through professional networks like LinkedIn.
However, as the industry shifted and the decades rolled on, these sales calls became more common. Businesses needed to find ways to reach more motivated buyers faster.
That’s when data became a major factor in creating a B2B marketing strategy.
In short, we can learn more about our customers by gathering data on our audience. That includes what they want and don’t want and what communication channels are most effective in reaching them.
Ebook
Ideal Customer Profile (ICP) Worksheet
Learn how to create an Ideal Customer Profile and build a successful sales strategy with this Ideal Customer Profile (ICP) Worksheet.
Recent news: The latest and greatest advancements to hit B2B marketing have been automation and artificial intelligence platforms.
Gone are the days when marketers had to analyze large sets of data and perform repetitive tasks manually.
With the advent of automation platforms like Redbird, marketers can now easily automate and unify their analytics work in minutes without writing a single line of code. This not only saves time but also enhances the efficiency of marketing campaigns.
Redbird acts as an analytics operating system, enabling users to build reusable automation workflows throughout the entire analytics lifecycle. This means marketers can seamlessly collaborate with their team members, readily sharing their automated workflows and boosting productivity. With this approach, the possibilities are boundless.
Imagine the efficiency gains, the collaborative power, and the deeper insights into your B2B marketing endeavors!
These technological marvels allow you to automate repetitive tasks and successfully predict upcoming market trends. We can use platforms like Breadcrumbs Copilot to assign lead scores to individual consumers and determine outreach strategies and priorities.
Let’s take a closer look at automation and AI.
Automation and AI work together to improve the efficiency of B2B marketing initiatives. Here are a few ways we see these advancements helping B2B marketing plans daily.
Automation platforms can help create a more efficient workforce that’s more responsive and proactive.
Repetitive tasks can be a huge time suck for B2B organizations. If a SaaS marketing team spends too much time on email outreach or social media marketing, they’re not selling.
Of course, these are tasks that someone still needs to do. And that’s where automation and AI come into play.
AI can work through a chatbot that responds to customer inquiries online. Through machine learning, these bots can come to understand your customers better. Eventually, they’ll learn how to converse with them productively about your B2B products.
In other words, AI can handle some of your simpler or more common customer queries. That frees up human support and marketing agents to field more advanced customer questions that require direct communication.
Automated prospecting has revolutionized the way companies identify and engage potential clients. Marketers can efficiently scale their outreach efforts by utilizing tools to automate LinkedIn prospecting, ensuring they connect with the most relevant professionals and decision-makers.
This not only streamlines the lead generation process but also significantly enhances the precision and effectiveness of marketing campaigns.
AI can examine sales trends over time and create predictive analysis. That analysis can show you what to expect in the future from your B2B customers. It can also help B2B marketing teams make better B2B marketing plans based on trends revealed through actual data.
AI and automation platforms can help B2B businesses segment their B2B buyers. This segmentation allows for more efficient marketing as different strategies and campaigns can be used for different segments.
While this used to be something marketers did on their own, automation and AI can segment audiences instantly. These platforms can then personalize content for these segments, even addressing individual leads by their first names.
Why does this matter?
Plain and simple: Personalization is pivotal to building trust with target audiences.
In email consultancy, marketing professionals leverage automation and AI to help clients create hyper-tailored campaigns for their segmented audiences. For instance, instead of merely blasting generic emails to a vast audience, email consultants use AI to understand the needs of individual recipients.
Based on this, automated systems curate and dispatch relevant content tailored to those specific needs. It’s a blend of technology and strategy, guaranteeing that email communication is relevant, timely, and compelling.
Marketing professionals also tailor lead nurturing campaigns to complement the customer journey, nudging prospects down the funnel.
B2B marketing has evolved through automation and AI to make solid use of data. It’s also easier than ever to gather that data.
Automation platforms track your customer outreach, detailing tactics that work and don’t. That information is then cycled back into the lead scoring model to predict success accurately.
Again, one of the keys to marketing success is using data-driven insights to personalize the marketing process. That means presenting individual customers with information that interests them specifically and communicating that message to them in the manner they prefer.
All of this can happen through lead scoring and customer segmentation. If one segment of your audience converts more through Google Ads, you can leverage that information to market to them more effectively. But this personalization is only possible through data-driven insights.
The interplay between AI, dating, and changing relationship dynamics
While B2B marketing might seem worlds apart from personal relationships, examining the growing impact of AI on dating apps offers a fascinating perspective on how consumers today engage with technology and how businesses can learn from these evolving dynamics.
According to a recent article on CNN, AI is significantly transforming the dating industry. More and more dating apps are integrating AI into their platforms to improve user experience, ranging from better matchmaking algorithms to chatbots guiding users through the dating process. This isn’t merely a technological advancement but a paradigm shift in how people find and establish connections.
And where does this impact reflect most? The evolving marriage statistics. According to recent statistics on marriage, young individuals, who are more inclined to use AI-driven platforms, are increasingly finding love online. The fusion of technology and relationships has changed how individuals meet, communicate, and eventually commit.
As B2B marketing technology and tactics evolved, more thought was put into increasing the efficiency of marketing and sales staff.
The goal? Getting the most out of every workday.
This concept is at play when marketing teams invest in productivity tools like time-tracking apps and full-time equivalent (FTE).
This software tracks employee work hours and autogenerates actionable reports for management. This digital timesheet also helps facilitate the payroll process.
Then, you have marketing admin activities that require a lot of time and attention.
These tasks include creating customer profiles, logging calls, and posting on social media platforms at the best times.
Embracing automation with free social media schedulers lightens the load on marketing teams so they can focus on other sales-oriented tasks.
Thanks to automation and AI, B2B marketing companies have saved a ton of time and money by tracking the time spent on tasks and having many simple tasks automated. This tactic guarantees B2B marketing and sales team members are putting effort where it’s most needed.
When trying to gauge the effectiveness of these tactics, we can turn to real case studies that show the impact that lead scoring and automation have had.
Take this case study for the company Thinkific. It desperately needed to improve its Speed to Lead time, as it was, seeing a lot of inconsistencies and falling well below industry standards.
It used Breadcrumbs Reveal to identify its ideal customer profile. From there, it was simple to focus on specific metrics that contributed to its success. The company then used Breadcrumbs to create a lead-scoring model and improved its SLA by 99%.
Check out additional case studies on how automation and lead scoring can help you improve your sales process through data-driven action.
One of the largest advancements AI and machine learning have brought to B2B marketing is lead scoring. It’s so vital to B2B success that it deserves its section below.
Lead scoring is a unique process that uses machine learning to gauge a prospective customer’s interest and urgency.
This process assigns a numerical score to all incoming leads, showing their likelihood of conversion and the urgency behind their search. This process uses data analytics and predictive modeling to examine a customer’s needs to find the best opportunities for a positive purchase decision.
Lead scoring platforms like Breadcrumbs allow B2B marketers to prioritize sales outreach accordingly. With lead scoring platforms, you can feed the strongest opportunities without wasting time on cold leads with a low chance of conversion.
Lead scoring isn’t new, but automation and AI have made it a far more efficient process. At one time, lead scoring was done manually by marketers. While this could still be effective, it often fell victim to human error.
Marketers could miss or misinterpret a vital piece of data, or an unconscious bias might lead to overlooking opportunities entirely.
Breadcrumbs takes a unique approach to lead scoring. The platform uses machine learning to gather and assess data. It then puts human marketing professionals in the driver’s seat to make decisions based on this data.
In other words, you get the efficiency of machine-compiled data but with a human marketing expert’s creativity and improvisational brainpower. The result is a far more efficient B2B sales process.
For instance, with our Copilot, B2B companies can connect lead and customer data platforms and use insights on the company’s success metrics to develop a lead scoring model.
Let’s dig into personalization a bit further.
As B2B marketing efforts continue evolving into the near future, we expect to see a few trends continuing. These include:
By considering these trends when forming your next B2B marketing plan, you can give yourself a head start and plan growth goals with the future in mind.
Understanding how the B2B marketing world has evolved helps us more accurately predict where it will go.
Keep the insights listed above in mind when forming your next B2B marketing plan, and you’ll create a more effective and efficient sales system.
For more information on using Breadcrumbs to create the best possible lead scoring model, click here.