Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
Email blasts might remind you of the heady early days of email marketing. You know, when everyone and their dog had a newsletter crammed with bright colors and the dreaded Comic Sans.
Thankfully things have changed a lot since the early 2000s.
But, despite many marketers dropping email blasts in favor of automated email campaigns, they are still effective in many different contexts.
If you want to know:
We’ve got you covered in this handy guide.
An email blast is an email sent to many subscribers at once.
It can refer to emails sent en masse to large, targeted segments of your audience, but the gist is that everyone receives the same message at the same time.
They are not as intricate as personalized, automated sequences that are triggered by subscriber behavior and interests. Instead, they are a quick way to promote a new product, give a brand update, or make a one-off announcement.
There are no complex sequences, funnels, or triggers involved in an email blast. You simply set it up, schedule it (or send it straight away), and voila! You reach a large number of customers at once.
The only things you need to consider are:
Email blasts are sent ad hoc and are an addition to your existing email marketing campaigns.
Most commonly, they’re used to send regular company newsletters, share a company-wide announcement, or update customers on something.
You probably received a lot of email blasts during the pandemic, where the brands you follow regularly shared updates on their policies and processes.
You want your email blasts to pack a punch – especially if you’re reaching out to a large number of customers at once.
Advertising emails have been proven to influence the buying decisions of 50.7% of customers and increase loyalty at the same time.
With so much riding on a simple email, you want to get it right.
Here are the key elements that take an email blast from meh to magnetic, marvellous, and magical.
Subscribers should instantly recognize that an email is from your brand. When the average person receives more than 100 emails a day, it’s a no-brainer that your email has to stand out.
How do you do this?
By making sure your email blasts are branded with your colors, strategically dotted with eye-catching visuals, and quite simply a joy to look at (basically, the complete opposite of the Comic Sans, flashing banners, and glittering text of yesteryear’s newsletters).
The recipient should know the email is from you the moment they click into it.
Trello’s email blast includes the brand’s logo and memorable Kanban card design for easy recognition.
Just let it sink in again how many emails people receive a day.
The last thing you want to do is clutter up their inbox with fluff. Don’t feel like you have to send an email blast for the sake of it or because everyone else does it. Instead, be strategic.
Think about:
Stick to one goal to avoid confusing subscribers. This way, you’ll drive focused action, and you’ll be able to better track the results from each email blast.
This email blast from InVision aims to get subscribers to try their latest tool.
Your email blast subject line is the first thing subscribers will see.
Fail to get it right, and you run the risk of your email getting ignored or, worse yet, relegated to the dreaded Spam folder (47% of recipients open an email based on the subject line alone, while a staggering 69% report an email as spam based solely on the subject line).
The best subject lines for email blasts are clear, concise, and spark curiosity.
They hint at what’s inside the email without giving too much away.
They complement your brand.
They use numbers, emojis, and personalization to attract subject line scanners.
Skillshare uses my name to catch my attention.
Salesforce piques my interest by declaring I’m invited to something. Obviously, I immediately want to know what I’m invited to.
Recart uses my name, a number, and an emoji to grab my attention.
Consumers today don’t have a lot of time on their hands. Respect this by keeping your email blasts short and to-the-point.
The best email blasts don’t ramble on for thousands of words; they get to the meat early on.
According to research, the ideal email length falls somewhere between 50 and 125 words.
Doesn’t seem like a lot, does it? However, emails with 25-50 words typically result in response rates of over 50%.
Dosh’s email clocks in at less than 100 words – still effective, though.
A good email blast gets the attention of subscribers with its subject line, but it follows through with its copy.
Speaking to your subscribers like you’re speaking to them in person helps establish a connection and feels less like an advertising email and more like a message from a friend.
You can weave in some psychological copy tactics, too. Think about using:
Like we mentioned before, email blasts are an addition to your established email marketing campaigns.
Not sure what to send or don’t know when email blasts are useful? Here’s some inspiration.
Share your latest product line, announce a new service, or remind subscribers of your new course coming out later this month.
Webflow announces its new UI kit in a launch email blast.
Call out your latest accomplishment, provide a company update, or share some news you think subscribers would find interesting.
G2 thanks its subscribers for getting the brand to more than one million reviews.
Send a weekly round-up of blog posts, share a letter from your CEO, or link out to a selection of your bestsellers.
Later’s newsletter shares a number of blog posts, a downloadable guide, and their upcoming free workshop.
Send out your just-published blog post, your latest YouTube video, or the ebook you’ve been working on for the last month.
Divvy shares a time-relevant guide for its subscribers.
Got a sale on the horizon? Clue in your subscribers with an email blast. Make like Grammarly and put the discount front and center to catch the attention of interested subscribers.
Now you know how to send email blasts, what kind of content you can send, and the best practices for getting them opened, here’s how you can make them stand out and work harder for you.
Send email blasts based on subscriber interests and needs. You can segment based on industry, location, job role, past purchases, or previous interactions with the brand.
For example, you can send an email blast about the launch of your latest B2B product for managers to just the managers on your list.
This email from Yieldify is geared towards marketers in the ecommerce arena.
Research by Smart Insights shows that most industries have an average open rate of 20-30%. The more people that open your email blasts, the better.
Test and tweak different word choices, different subject line elements, and personalization. Things to think about here include:
Make sure your CTAs are action-focused and clear. Something like “Watch Now” is more compelling than “click over here to watch this video we’ve made.”
In fact, the sweet spot for a CTA is between two and five words. It’s enough to drive your point home without confusing the purpose of your email blast.
Use a button instead of hyperlinked text, too. Research shows that CTA buttons increase click-through rates by more than 25%.
Trello’s CTA “Get Inspired” is short, sweet, and sparks curiosity.
The best times to send email blasts will depend on your audience and the industry you’re serving. 23% of emails are opened within the first 60 minutes, but you’ll still get some stragglers opening up hours or even days later.
Research shows that Tuesdays, Wednesdays, and Thursdays are the best days to send email blasts as this avoids the Friday slump and the Monday rush.
Time-wise, afternoons seem to get the best results but experiment with different time slots to see what works best with your audience.
Always think about your recipients.
What will they get out of your email blast? What will the key takeaways be? How will they feel when they read your copy?
Every email blast should provide value, whether it’s first dibs on an upcoming sale, a useful blog post, or an announcement that will benefit your customers.
HubSpot invites subscribers to “take back control of their website”, showing the immediate value-add of the email.
Improve your email blasts over time by tracking their performance. Keep an eye on metrics like:
Understanding and tracking these figures regularly will give you an insight into your subscribers’ preferences. And, the more you tweak and experiment, the more you will know about what works and what doesn’t.
Sure, we’re no longer about the flashy newsletters of the 2000s, but that doesn’t mean email blasts can’t be a valuable part of your email marketing efforts.
Start by understanding what makes a good email blast before deciding what kind of content you want to send en masse.
Then, experiment with subject lines, CTAs, and content to determine what your subscribers want to receive from you. Most importantly, don’t forget to track your efforts. Measure your open rates, CTRs, and unsubscribes to create email blasts that get results every single time.
Regularly cleaning out your subscriber list will make sure only the recipients that want to hear from you will. Use our free Email Verifier tool to clean up your list and focus on contacts you care about.