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Breadcrumbs – Revenue Acceleration
Breadcrumbs – Revenue Acceleration
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Lead Scoring

Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.

Illustration of Lead Scoring Templates
January 15, 2021January 13, 2021 by Garnet Hughes

How to Improve Conversions with Lead Scoring Templates (Bonus Template + Guide Included!)

Lead scoring is something most marketers have heard, but have never bothered to put into action – despite nearly 40% of businesses reporting higher opportunity to sale conversion rates. However, …

Read moreHow to Improve Conversions with Lead Scoring Templates (Bonus Template + Guide Included!)

Tags lead scoring template
Illustration of Data Enrichment
January 15, 2021December 28, 2020 by Ana Gotter

What Is Data Enrichment & How to Use it to Find Better Leads

 Data is the lifeblood of most businesses today.  Before you even launch your brand, you’ve likely extensively researched your industry, your competitors, and the market overall. And once your business …

Read moreWhat Is Data Enrichment & How to Use it to Find Better Leads

Illustration of Your Secret Weapon For Lead Scoring
January 15, 2021December 2, 2020 by Mike MacFarlane

Data Quality: Your Secret Weapon For Lead Scoring

Have you ever wondered about the quality of the data that you input in your lead scoring system? In one sentence, there’s a quote that could answer your question: You …

Read moreData Quality: Your Secret Weapon For Lead Scoring

how to hand off leads
January 15, 2021November 25, 2020 by Gary Amaral

How to Hand Off Leads and Win More Deals

When, exactly, should your marketing team hand off a lead to the sales team? Not sure? If there’s any confusion around how to hand off leads, you’re likely losing out …

Read moreHow to Hand Off Leads and Win More Deals

How to Rank Leads So Sales Won't Waste Precious Time Illustration
January 15, 2021November 18, 2020 by Ana Gotter

How to Rank Leads So Sales Won’t Waste Precious Time

Any small business owner, marketer, and sales team member is likely all too familiar with the frustration that comes from chasing down leads that were ultimately never going to convert. …

Read moreHow to Rank Leads So Sales Won’t Waste Precious Time

Illustration of Debunk RFM Myths
January 15, 2021August 24, 2020 by Gary Amaral

3 Common RFM Analysis Myths Debunked

What is RFM Analysis? Before we move onto debunking the myths, it’s important to take a step back and understand what RFM really means. RFM is an acronym used by …

Read more3 Common RFM Analysis Myths Debunked

Breadcrumbs - Revenue Acceleration

A Revenue Acceleration Platform based on a co-dynamic lead scoring and routing engine living at the intersection of marketing and sales.

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