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Breadcrumbs – Revenue Acceleration
Breadcrumbs – Revenue Acceleration
  • Home
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    • Overview
    • Features
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    • Blog
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Lead Scoring

Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.

Illustration Of Lead Scoring Criteria
September 5, 2023 by Cecilia Airaghi

The Best 6 Lead Scoring Criteria You Need | 2023 Update

Here at Breadcrumbs, we eat, sleep, and breathe lead scoring criteria. Every day, we analyze and dissect what works and what doesn’t when it comes to scoring leads. And now, …

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Illustration Of Unlocking The Power Of Multiple Scoring Models
July 13, 2023 by Gary Amaral

Unlocking the Power of Multiple Scoring Models: Boost Your Revenue and Crush Your Competition

Traditional lead scoring software (which, unfortunately, some brands still use today) had a lot of limitations.  The models were static, meaning that as soon as a lead took a specific …

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Illustration Of Breadcrumbs Copilot
May 18, 2023 by Massimo Chieruzzi

Streamline Your Lead Scoring: How to Automate Your Process with Copilot

Are you tired of manually scoring your leads and finding that it’s taking up too much of your time? Do you want to increase your accuracy, efficiency, and revenue while …

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Hubspot Workflows For Lead Scoring
May 3, 2023 by Priscilla Tan

The 6 Essential HubSpot Workflows for Lead Scoring We Use At Breadcrumbs

Top sales performers automate their routine tasks on HubSpot to save time.  From nurturing high-value leads to identifying customers at risk of churning, anyone can easily check off a manual …

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Illustration Of Lead Scoring Templates
August 3, 2023April 19, 2023 by Tory Wenger

How to Improve Conversions with Lead Scoring Templates (Bonus Template + Guide Included!)

Lead scoring is something most marketers have heard of but have never bothered to put into action–despite nearly 40% of businesses reporting higher opportunity-to-sale conversion rates. However, most lead scoring templates fail to …

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Rules To Measuring The Impact Of A High-Performing Scoring Model
April 12, 2023April 11, 2023 by Armando Biondi

The 5 Key Rules To Measuring The Impact Of A High-Performing Scoring Model

We’ve talked about how to build a high-performing lead-scoring model, and we’ve gone over how to then implement that model. Today we’re going to talk about the five rules you …

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Illustration Of Crucial Rules To Implementing Your Scoring Model
March 30, 2023 by Armando Biondi

The 5 Crucial Rules To Implementing A High-Performing Scoring Model

I’d be willing to bet that I’ve probably looked at more lead-scoring models than anyone on the planet over the last few years. Together with the team here at Breadcrumbs, …

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Illustration Of Hubspot Vs Salesforce Lead Scoring
March 20, 2023 by Lizzie Davey

HubSpot vs. Salesforce: Which is best for lead scoring? 

Not all leads are the same. But how do you know which ones are more likely to convert? The answer lies in lead scoring. Assigning a “score” to leads based …

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Illustration Of Data Points To Create A Scoring Model
July 4, 2023March 15, 2023 by Gary Amaral

You Don’t Need Lots of Data Points to Create a High-Performing Scoring Model

How much data is required to power a lead-scoring model? How many attributes typically drive predictions that are reliable enough to be accurate and actionable?  Typically, the standard answers to …

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Illustration Of High-Performing Scoring Model
March 29, 2023March 14, 2023 by Armando Biondi

The 5 Essential Rules To Building A High-Performing Scoring Model

Lead scoring can tell you a lot and help your team successfully identify high-value sales opportunities throughout the entire buyer’s journey… but it’s only as good as the lead scoring …

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Illustration Of 100-Point Rule Of Scoring Is Wrong
February 21, 2023 by Gary Amaral

Lead Scoring Points: Why The 100-Point Rule of Scoring is Wrong

If you’ve used lead scoring before, you may not have a particularly high opinion of it. That’s because most lead-scoring tools have implicitly led you astray.  The traditional approach to …

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Breadcrumbs - Revenue Acceleration

A Revenue Acceleration Platform based on a co-dynamic lead scoring and routing engine living at the intersection of marketing and sales.

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