Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.
Lead scoring is something most marketers have heard, but have never bothered to put into action – despite nearly 40% of businesses reporting higher opportunity to sale conversion rates. However, …
Read moreHow to Improve Conversions with Lead Scoring Templates (Bonus Template + Guide Included!)
Data is the lifeblood of most businesses today. Before you even launch your brand, you’ve likely extensively researched your industry, your competitors, and the market overall. And once your business …
Read moreWhat Is Data Enrichment & How to Use it to Find Better Leads
Have you ever wondered about the quality of the data that you input in your lead scoring system? In one sentence, there’s a quote that could answer your question: You …
When, exactly, should your marketing team hand off a lead to the sales team? Not sure? If there’s any confusion around how to hand off leads, you’re likely losing out …
Any small business owner, marketer, and sales team member is likely all too familiar with the frustration that comes from chasing down leads that were ultimately never going to convert. …
Read moreHow to Rank Leads So Sales Won’t Waste Precious Time
What is RFM Analysis? Before we move onto debunking the myths, it’s important to take a step back and understand what RFM really means. RFM is an acronym used by …