Data Quality: Your Secret Weapon For Lead Scoring
Have you ever wondered about the quality of the data you input into your lead scoring system? In one sentence, there’s a quote that could answer your question: You only …
Lead Scoring
Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.
The 6 Best Product Analytics Tools in 2022
Data is everything to businesses in 2022. We thrive on it. We love it. We created a lead scoring tool entirely to help businesses interpret contact data to better convert …
How B2B Marketers Can Use Lead Scoring To Improve Sales
You might have heard of lead scoring before. If you’re in RevOps, sales, marketing, and even customer service, there’s a good chance that you’ve possibly even encountered tools with basic …
The Ultimate Mailchimp Lead Scoring Guide
Mailchimp is one of the most useful email marketing tools available right now, with extensive testing, automation, and reporting features. Accessible to businesses of all sizes, they come with great …
4 Salesforce Lead Scoring Tips You Need to See
Salesforce is one of the most high-powered sales and CRM-focused SaaS tools on the market today. It has exceptional tools designed to help your team sell more and improve the …
3 ActiveCampaign Lead Scoring Best Practices To Get Better Data
ActiveCampaign is an incredibly popular SaaS tool for lead generation. They’re an automation-driven platform, with specialized solutions in everything ranging from email marketing to service and support. With all of …
4 Marketo Lead Scoring Best Practices For an Accurate Analysis
Marketo Engage is a sophisticated CRM and data analysis tool that helps you keep track of every activity that individual leads are taking on your site– even if you don’t …
The 4 HubSpot Lead Scoring Best Practices You Need
HubSpot is one of the most powerful and popular CRM tools on the market, offering extensive customer-tracking data and an onslaught of features to help you sell more and faster. HubSpot …
3 Reasons Why You Shouldn’t Wait to Implement a Lead Scoring System
Even today, when so many brands have enormous tech stacks full of SaaS tools designed to help streamline and improve every aspect of their business’s marketing and customer acquisition process, …
Firmographic Data: Everything You Need to Know
It’s common for B2C brands to be able to hone in on demographic data when they’re looking at qualifying and converting potential leads. They look at a user’s age, gender, …
Traditional vs Predictive Lead Scoring: Which is Right for You?
Over the last few years, artificial intelligence (AI) has started to change the marketing technology landscape. Everything from ads to reporting seems to have elements of AI tied to it. …