Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.
Marketo Engage is a sophisticated CRM and data analysis tool that helps you keep track of every activity that individual leads are taking on your site– even if you don’t …
Read more4 Marketo Lead Scoring Best Practices For an Accurate Analysis
HubSpot is one of the most powerful and popular CRM tools on the market, offering extensive customer-tracking data and an onslaught of features to help you sell more and faster. HubSpot …
Even today, when so many brands have enormous tech stacks full of SaaS tools designed to help streamline and improve every aspect of their business’s marketing and customer acquisition process, …
Read more3 Reasons Why You Shouldn’t Wait to Implement a Lead Scoring System
It’s common for B2C brands to be able to hone in on demographic data when they’re looking at qualifying and converting potential leads. They look at a user’s age, gender, …
Over the last few years, artificial intelligence (AI) has started to change the marketing technology landscape. Everything from ads to reporting seems to have elements of AI tied to it. …
Read moreTraditional vs Predictive Lead Scoring: Which is Right for You?
If you are using HubSpot’s CRM software, you may have come across HubSpot lead scoring functionality and asked yourself: am I missing out if I don’t use it? In this …
Read moreWhat is HubSpot Lead Scoring And Should You Use It For Your Business?
One of the primary focuses for a B2B marketer is to generate leads for the sales team. Lead generation has become crucial as the market continues to change and impact …
Read moreHow B2B Marketers Can Use Lead Scoring To Improve Sales
Build vs. Buy, that’s the problem. During my career, I’ve seen this dilemma pop up on a weekly basis on nearly all fronts. Should we build a notification system for …
Read moreThe Hidden Cost of Building Your Own Lead Scoring System
While you may not have run into this term yourself, data enrichment should be a critical part of every company’s data management and hygiene plan. Data enrichment is the process …
Lead scoring can make the difference between closing a deal with a hot customer or wasting your time with someone who is not interested in buying from you at all. …
Read moreLead Scoring Model: 3 Killer Approaches Assured To Win You More Deals
Lead scoring has been around forever and mostly unchanged. At Breadcrumbs, we have reimagined lead scoring and brought up to date with the current understanding of customer journey and the …
Read moreScoring Models Advanced – Unlock Revenue Beyond Acquisition