The Best 6 Lead Scoring Criteria You Need | 2023 Update
Here at Breadcrumbs, we eat, sleep, and breathe lead scoring criteria. Every day, we analyze and dissect what works and what doesn’t when it comes to scoring leads. And now, …
Lead Scoring
Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.
Unlocking the Power of Multiple Scoring Models: Boost Your Revenue and Crush Your Competition
Traditional lead scoring software (which, unfortunately, some brands still use today) had a lot of limitations. The models were static, meaning that as soon as a lead took a specific …
Streamline Your Lead Scoring: How to Automate Your Process with Copilot
Are you tired of manually scoring your leads and finding that it’s taking up too much of your time? Do you want to increase your accuracy, efficiency, and revenue while …
The 6 Essential HubSpot Workflows for Lead Scoring We Use At Breadcrumbs
Top sales performers automate their routine tasks on HubSpot to save time. From nurturing high-value leads to identifying customers at risk of churning, anyone can easily check off a manual …
How to Improve Conversions with Lead Scoring Templates (Bonus Template + Guide Included!)
Lead scoring is something most marketers have heard of but have never bothered to put into action–despite nearly 40% of businesses reporting higher opportunity-to-sale conversion rates. However, most lead scoring templates fail to …
The 5 Key Rules To Measuring The Impact Of A High-Performing Scoring Model
We’ve talked about how to build a high-performing lead-scoring model, and we’ve gone over how to then implement that model. Today we’re going to talk about the five rules you …
The 5 Crucial Rules To Implementing A High-Performing Scoring Model
I’d be willing to bet that I’ve probably looked at more lead-scoring models than anyone on the planet over the last few years. Together with the team here at Breadcrumbs, …
HubSpot vs. Salesforce: Which is best for lead scoring?
Not all leads are the same. But how do you know which ones are more likely to convert? The answer lies in lead scoring. Assigning a “score” to leads based …
You Don’t Need Lots of Data Points to Create a High-Performing Scoring Model
How much data is required to power a lead-scoring model? How many attributes typically drive predictions that are reliable enough to be accurate and actionable? Typically, the standard answers to …
The 5 Essential Rules To Building A High-Performing Scoring Model
Lead scoring can tell you a lot and help your team successfully identify high-value sales opportunities throughout the entire buyer’s journey… but it’s only as good as the lead scoring …
Lead Scoring Points: Why The 100-Point Rule of Scoring is Wrong
If you’ve used lead scoring before, you may not have a particularly high opinion of it. That’s because most lead-scoring tools have implicitly led you astray. The traditional approach to …