Firmographic Data: Everything You Need to Know
It’s common for B2C brands to be able to hone in on demographic data when they’re looking at qualifying and converting potential leads. They look at a user’s age, gender, …
Lead Scoring
Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.
Traditional vs Predictive Lead Scoring: Which is Right for You?
Over the last few years, artificial intelligence (AI) has started to change the marketing technology landscape. Everything from ads to reporting seems to have elements of AI tied to it. …
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What is HubSpot Lead Scoring And Should You Use It For Your Business?
If you are using HubSpot’s CRM software, you may have come across HubSpot lead scoring functionality and asked yourself: am I missing out if I don’t use it? In this …
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How B2B Marketers Can Use Lead Scoring To Improve Sales
One of the primary focuses for a B2B marketer is to generate leads for the sales team. Lead generation has become crucial as the market continues to change and impact …
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The Hidden Cost of Building Your Own Lead Scoring System
Build vs. Buy, that’s the problem. During my career, I’ve seen this dilemma pop up on a weekly basis on nearly all fronts. Should we build a notification system for …
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5 Data Enrichment Services Tested (2021 Edition)
While you may not have run into this term yourself, data enrichment should be a critical part of every company’s data management and hygiene plan. Data enrichment is the process …
Lead Scoring Model: 3 Killer Approaches Assured To Win You More Deals
Lead scoring can make the difference between closing a deal with a hot customer or wasting your time with someone who is not interested in buying from you at all. …
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Scoring Models Advanced – Unlock Revenue Beyond Acquisition
Lead scoring has been around forever and mostly unchanged. At Breadcrumbs, we have reimagined lead scoring and brought up to date with the current understanding of customer journey and the …
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5 Tried & Tested Lead Scoring Criteria Every Business Needs To Start Strong In 2021
Traditionally, the start of a new year is always time for bold resolutions which we usually end up forgetting about pretty soon. But it can also be an opportunity to …
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How to Improve Conversions with Lead Scoring Templates (Bonus Template + Guide Included!)
Lead scoring is something most marketers have heard of, but have never bothered to put into action – despite nearly 40% of businesses reporting higher opportunity to sale conversion rates. …
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What Is Data Enrichment & How to Use it to Find Better Leads
Data is the lifeblood of most businesses today. Before you even launch your brand, you’ve likely extensively researched your industry, your competitors, and the market overall. And once your business …
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