The Essential HubSpot Lead Scoring Guide For Your Business
If you are using HubSpot’s CRM software, you may have come across their lead scoring tool and asked yourself: what is HubSpot lead scoring, and am I missing out if I …
Lead Scoring
Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.
How to Rank Leads So Sales Won’t Waste Precious Time
Your sales team’s time is invaluable. Your marketing team has invested an enormous amount of time, energy, and resources into finding an onslaught of leads, and while that sounds great …
RFM Analysis for B2B: 3 Common Myths Debunked
There are a lot of different approaches businesses take when trying to assess the value of leads and customers. Quite frankly, a lot of these approaches are wrong, or at …
Firmographic Data: Everything You Need to Know
It’s common for B2C brands to hone in on demographic data when looking at qualifying and converting potential leads. They look at a user’s age, gender, location, education, relationship status, …
Filter, Segment, And Sort Your Best Contacts And Accounts With Breadcrumbs Explore
Breadcrumbs was created with one goal in mind…to be the most agile lead scoring engine for data-driven, go-to-market teams that want need to identify, engage, convert, retain, and upsell their …
Data Quality: Your Secret Weapon For Lead Scoring
Have you ever wondered about the quality of the data you input into your lead scoring system? In one sentence, there’s a quote that could answer your question: You only …
The 6 Best Product Analytics Tools in 2022
Data is everything to businesses in 2022. We thrive on it. We love it. We created a lead scoring tool entirely to help businesses interpret contact data to better convert …
How B2B Marketers Can Use Lead Scoring To Improve Sales
You might have heard of lead scoring before. If you’re in RevOps, sales, marketing, and even customer service, there’s a good chance that you’ve possibly even encountered tools with basic …
The Ultimate Mailchimp Lead Scoring Guide
Mailchimp is one of the most useful email marketing tools available right now, with extensive testing, automation, and reporting features. Accessible to businesses of all sizes, they come with great …
4 Salesforce Lead Scoring Tips You Need to See
Salesforce is one of the most high-powered sales and CRM-focused SaaS tools on the market today. It has exceptional tools designed to help your team sell more and improve the …
3 ActiveCampaign Lead Scoring Best Practices To Get Better Data
ActiveCampaign is an incredibly popular SaaS tool for lead generation. They’re an automation-driven platform, with specialized solutions in everything ranging from email marketing to service and support. With all of …