Lead Scoring Best Practices: 12 Rules for Models That Actually Work
B2B lead scoring models silently decay within six months. These 12 practitioner rules — from negative scoring to recalibration triggers — keep yours alive.
Lead Scoring
Learn how to make your sales team 10x more effective by correctly scoring which leads deserve a call and which an automated email workflow.
B2B Lead Scoring: The Complete Framework for 2026
B2B lead scoring models break within six months without maintenance. Here’s a vendor-neutral framework for building, scoring, and recalibrating.
Lead Scoring vs Lead Nurturing: 7 Differences to Maximize Your Sales Funnel
Managing leads effectively means prospects move through the funnel efficiently, resulting in more conversions and higher revenue. If you want to maximize revenue in B2B, your sales funnel needs to …
Optimizing Health and Wellness Industry Sales: The Role of Data Enrichment and Lead Scoring
Sales isn’t what it used to be. Today’s consumers are more informed, selective, and health-conscious than ever. Gone are the days when flashy ads or basic discounts could seal the …
How to Track Your Leads Once They Land on Your Website
Have you ever wondered what happens to potential customers after they visit your website? It’s like having a store where you can see people walking in, but you’re not sure …
MadKudu Acquires Breadcrumbs to Accelerate the Shift to Signal-Based Selling
I am thrilled to announce that MadKudu has acquired Breadcrumbs.io, the best-in-class B2B marketing predictive analytics platform founded by Armando Biondi, Gary Amaral, and Massimo Chieruzzi. Armando and I have …
Optimizing the Lead Journey: MQL to SQL to Customer Success
Mark Roberge said, “Successful lead nurturing is about delivering the right message to the right person at the right time, guiding them through the buying process seamlessly.” Even though we …
The Ultimate Guide to Employing Lead Segmentation for Higher Conversion Rates
B2B sales is all about getting personalized outreach to the right decision-maker at the right moment. But how do you target prospects individually without spending countless hours researching each individual? …
4 Salesforce Lead Scoring Tips You Need to See
Salesforce is one of the most high-powered sales and CRM-focused SaaS tools on the market today. It has exceptional features designed to help your team sell more, sell faster, and …
6 CRM Lead Scoring Tools to Consider in 2024
Every good sales team needs a great customer relationship management (CRM) tool backing them up. CRM software can help your sales teams track all prospects and customers throughout their journey, …
Traditional vs Predictive Lead Scoring: Which is Right for You?
Over the past decade, we’re sure that you’ve noticed that your marketing tech stack options have become much more advanced than ever before. Social media management software doesn’t just let …