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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Streamline Your Lead Scoring: How to Automate Your Process with Copilot

Are you tired of manually scoring your leads and finding that it’s taking up too much of your time? Do you want to increase your accuracy, efficiency, and revenue while still being in control of your critical business decisions?

Meet Copilot, Breadcrumbs’ powerful lead-scoring tool that automates your lead-scoring process AND puts you in the driver’s seat.

It does that by combining lead scoring automation with the ability to make critical business decisions and takes your lead scoring to the next level.

Want to learn more? Let’s dive in!

How ML Can Enhance Lead Scoring

Lead scoring is a crucial component of sales and marketing strategies. It enables sales teams to concentrate their efforts on leads with the greatest potential to become customers by assigning them a numerical value. Prioritizing leads that are more likely to convert is an awesome way to get the most out of your sales efforts.

We may be biased, so don’t take our word for it. When you consider that companies that use lead scoring to qualify leads see a 77% greater marketing ROI, It’s easy to understand why.

Let’s delve deeper into the benefits of lead scoring and how incorporating machine learning can enhance the process while still allowing you to maintain control over critical business decisions.

Why lead scoring

Lead scoring is a smart strategy that helps identify and prioritize leads more likely to convert. Some benefits of this approach include:

1. Align sales and marketing teams. Lead scoring can help sales and marketing teams get on the same page. By identifying which leads are worth pursuing, both teams can work together more effectively to convert prospects. This collaboration leads to better communication and a more cohesive strategy, ultimately resulting in increased revenue.

2. Identify hot prospects faster. Assigning scores to leads is a smart way for businesses to find and prioritize the best prospects. It’s a time-efficient approach that ensures valuable resources are invested in nurturing leads most likely to convert. This results in a more productive sales process and higher conversion rates.

Screenshot Of Breadcrumbs Reveal: How To Start Using Breadcrumbs Copilot For Lead Scoring

3. Enhance personalization. Lead scoring helps businesses personalize their marketing efforts for each prospect based on their needs and preferences. By analyzing lead data, you can identify what prospects are interested in and what they find challenging. Personalizing content helps you connect with prospects better and increases the chances of conversion.

4. Reduce lead response time. If you want to improve your chances of converting leads, it’s time to start thinking about ways to reduce lead response time. For that, you need a good lead-scoring system. This will help you identify the high-potential leads and allow sales to prioritize their outreach efforts. By responding to these leads quickly, you can improve the prospect’s decision-making process and increase the likelihood of conversion.

The Impact of Machine Learning on Lead Scoring Efficiency

Machine learning (ML) can play a crucial role in improving lead scoring by analyzing vast amounts of data to identify patterns and trends that may not be apparent to humans. ML-driven lead scoring models can continuously learn and adapt, producing more accurate and up-to-date lead scores. This enhanced accuracy enables you to make better-informed decisions regarding which leads to prioritize and nurture.

However, despite the benefits of incorporating ML into your lead-scoring process, it’s essential to maintain control over critical business decisions. While ML can provide valuable insights and recommendations, it’s still crucial for businesses to have the final say in deciding which leads to pursue and how to allocate resources.

Don’t get me wrong. Having Machine Learning algorithms can give you a significant advantage over your competition. But it’s important to remember that even the most advanced technology sometimes can’t handle tasks fast enough.

ML is as good as the data it’s trained on. If you’re an early-stage company with a very clear ICP in mind but few paying customers, an ML system will not perform well because of the small dataset.

The same problem applies to large companies that are launching new products or adopting a new business strategy. For example, if 99% of your customers are SMBs and you now want to use Lead Scoring to identify Enterprise opportunities, a Machine Learning system will never be effective for you because its training is based on SMBs.

That’s why it’s crucial to have a solid strategy in place to complement your use of Machine Learning if you want to stay ahead of the game.

By combining the power of ML with human oversight, businesses can reap the benefits of a more accurate and efficient lead-scoring process without sacrificing control. This balanced approach allows you to leverage the advantages of ML-driven lead-scoring models while still making informed decisions based on your unique needs and objectives.

Screenshot Of Breadcrumbs: How To Start Using Breadcrumbs Copilot For Lead Scoring

We believe that everyone should get Enterprise Grade Lead Scoring, and that’s exactly why we are releasing Copilot today. 

Copilot: The Ultimate Tool for Automated Lead Scoring

What is Copilot, you ask? It’s a tool by Breadcrumbs that creates custom scoring models tailored to your specific business objectives and needs. With just a few simple clicks, Copilot analyzes your data and generates a comprehensive model that suggests the best approach for you. But don’t worry; you’re still in control and can make changes to the model at any given point.

We understand that data analysis and model creation can be intimidating, which is why Copilot is designed to be user-friendly and easy to understand. With its lightning-fast speed, you can create a scoring model in seconds without any extensive expertise or resources.

But what sets Copilot apart from other automated lead scoring tools is its transparent and explainable design, focusing on human-centric observability. This means that you can understand how the system works and why it makes specific decisions. 

Additionally, Copilot is fully customizable, ensuring that you can tweak the model to suit your business needs precisely.

Getting Started with Copilot

Now that you know the benefits of automating your lead scoring with Copilot, you may be wondering how to get started. 

The good news is that getting started with Copilot is easy! All you need to do is sign up for a free account and connect your data source (like HubSpot, Salesforce, MixPanel, etc.). From there, Copilot will analyze your data and generate a custom scoring model tailored to your specific business needs.

Screenshot Of Breadcrumbs Copilot Recommendations

The entire process literally takes 5 minutes:

  • Create a free account
  • Connect your data sources (we integrate with the most popular data sources, such as HubSpot and Salesforce) and run a complete Reveal analysis.
  • Choose the lead scoring categories with the higher impact based on fit criteria, activity, recency, frequency, and weighting.
  • Review your model and edit it if needed by incorporating additional categories or by changing the weightings of existing variables.
  • Activate the scoring model to start receiving accurate lead scores in real time

Get started with Copilot today! Sign up for a FREE Breadcrumbs account.

Lead Scoring + Copilot = <3

In conclusion, lead scoring is a vital aspect of sales and marketing efforts that can significantly impact a business’s success. By incorporating ML into your lead scoring process, you can enhance the accuracy and efficiency of your lead prioritization, ultimately increasing conversion rates and revenue. 

However, maintaining control over critical business decisions is essential to ensure that your sales and marketing strategies align with your unique objectives. With tools like Copilot, businesses can strike the perfect balance between leveraging ML-driven lead-scoring models and maintaining control over their decision-making process.

So what are you waiting for? Sign up for FREE today and see for yourself how Copilot can take your lead scoring to the next level!

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