PLG companies or product-led growth companies are SaaS businesses using their product to drive growth, customer acquisition, and customer retention.
An ‘aha’ moment is the first time a user understands the value proposition your product offers them, usually accompanied by a sudden realization or insight.
A freemium model gives potential customers free access to limited features of a product, with no time restrictions. On the other hand, a free trial gives prospects a specified period of time to try the features (limited or complete) of a product.
First-party data is the data you directly obtain from your customers through Google Analytics, tracking user behavior on the website and your product, customer feedback, and the likes. Third-party data is data that comes from outside of your organization through web cookie tracking and third-party data marketplaces.
Product-led marketing is a GTM marketing strategy, which involves a shift from traditional lead generation and MQLs to helping customers succeed with your product and ultimately help in product-led growth.
Product-led sales (PLS) is a user-centric sales model that leverages self-serve users as the primary funnel for the sales teams.
Zero-party data is the data that a user voluntarily and proactively shares with your brand. It gives you an idea of things like purchase intentions, personal contexts, communication preferences, and how the individual wants to be recognized by the brand.
Product-led growth is a GTM strategy that leverages your product to acquire and retain your customers. In simpler terms, your product is your master card. Sales-led growth is an approach where your sales team takes on the responsibility of your business growth. Your growth potential essentially relies on them being successful.
Product-led growth is a strategy that uses the product as the primary tool for acquisition, retention, and expanding a user base. The benefits of product-led growth include faster scalability, lower cost of acquisition, higher customer retention, and access to first-party user data.
Product-led onboarding introduces users to features according to their needs and position in the customer journey. This means users are shown features that are best suited for them, rather than trying to familiarize them with everything at once.