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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

What Are The Most Important PLG Metrics?

PLG metrics are parameters that can help track the performance of your product-led growth (PLG) strategy, informing business decisions and product development strategies. 

💡Understanding PLG Metrics

Product-led growth (PLG) is a SaaS go-to-market strategy where your business success and growth are anchored to your product experience. Revenue acquisition, revenue expansion, and revenue retention all are driven by delightful product experiences. 

PLG metrics help you quantify how your customers are interacting with your product and understand your revenue growth from the inside out. 

A key pillar of PLG is the alignment of each department toward delivering the best product possible and optimizing the user experience to the fullest. This goal cannot be achieved without the necessary data at your disposal, which is why it’s important to track the necessary PLG metrics.

At its core, PLG metrics attempt to make sense of the chaos surrounding the customer journey, from onboarding to retention. To this end, you’ll need to track customer behavior and product revenue in multiple different ways. 

The most important metrics are derived from the PLG flywheel, a marketing framework based on the classic ‘Pirate Metrics’ that were defined by Dave McClure in 2007. It essentially maps out each stage of your customer journey: Activation, Adoption, Adoration, and Advocation—and focuses on a few key metrics to track and optimize the user experience.

🖋 Takeaway

PLG metrics provide you with the information you need to optimize customer experience and, in turn, product revenue at each stage of the customer journey. 

They also help align diverse teams toward a single goal—delivering the best product experience to your customers. Tracking and reporting on the same set of metrics will help remove the walls between departments and incentivize teams to work in tandem.

The most important PLG metrics are ones that are identified after grouping your customers into different stages of the customer journey, as per the PLG flywheel. Once you have narrowed it down to those select few metrics, you can start optimizing them to delight customers during every stage of their lifecycle.   

What Are PLG Metrics?

Product-led growth is a shift in perspective that reorients your product to serve as the primary channel for both acquisition, retention, and expansion. 

PLG metrics provide a single source of truth by which every department can measure and improve individual performance and contribute to overall customer and revenue growth.

From determining the time it takes for your customers to discover their Aha moment and which features they like the most, to figuring out their average revenue and lifetime value, there’s no lack of metrics that you can track.

It’s worth noting that knowing the ‘why’ behind all the data is much more important than the data itself. The end goal of optimizing any metric needs to be product enhancement and enhanced customer experience. Simply optimizing PLG metrics for the sake of it won’t do you good if you aren’t focused on the end result.

Most Important PLG Metrics To Track

The most important PLG metrics are the ones that can help you deliver the best experience to each customer at every stage of the PLG flywheel. Here are the six most important metrics you need to track:

1. Time To Value (TTV)

TTV is the time it takes for a new user to discover their aha moment and become an activated customer. You should strive to bring this down to seconds by integrating ‘stickiness’ as the core driver for introducing any new feature.

2. Product-Qualified Leads (PQLs)

PQLs are the leads that have discovered your product’s value and can be passed on to your sales teams. These are typically using free trials or freemium accounts and are ready for conversion to paid users.

3. Expansion Revenue

This is the revenue generated from existing users through upsells, cross-sells, etc. Generating expansion revenue is thrice as cheap as the cost of acquiring a new customer. You should target users who’re in the adoration stage and are primed to adopt more features of your product.

4. Average Revenue Per User (ARPU)

This is the average revenue you’re making from each user. It’s simply your Monthly Recurring Revenue (MRR) divided by your total customers. 

ARPU = MRR / number of customers

ARPU can help you determine your revenue share from each of your user segments. You might be surprised by the insights.

5. Net Revenue Churn

Net revenue churn is defined as the quantum of revenue lost during a given period after accounting for new and expansion revenue. It is a percentage calculated as:

Net revenue churn = (Revenue lost – new and expansion revenue) / Starting revenue

A negative net revenue churn percentage will indicate a successful business with great promise. 

6. Virality 

Virality is the number of new users that an existing user can onboard and convert into paying customers. It’s indicated by the coefficient ‘k’ that measures the effectiveness of an existing customer’s invitations to new customers.

k (virality) = Number of customers at the end of a specific period [C (N)] / Number of customers at the end of the specific period [C (0)]

Virality is closely related to your advocates, the customers who are championing your product to new users by using and promoting it.