Unkover your competitors’ Marketing Secrets
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Say goodbye to wasting hours on competitor analysis by equipping your team with an AI-driven, always-on competitive intelligence platform.
Stay Ahead with AI-DRIVEN Competitive Intelligence
Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:
Track your competitors website changes
Why spend all day stalking the competition when you don’t have to?
With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.
Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.
Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.
Read your competitors emails
Companies love updating their customers and prospects about relevant news, product updates, and special offers.
That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.
[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]
We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.
Say goodbye to noise. We’re 100% signal.
ROADMAP
We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!
While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.
Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.
Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.
Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.
Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.
slack integration
Unkover’s Slack integration lets you keep your whole team up to speed with your competitors’ updates.
Join now to lock in an exclusive 50% lifetime discount
For startups and small teams, it’s the essential toolkit you need to keep an eye on a select few competitors.
Up to 5 competitors
50 pages monitored
10 email workflows
3-day data refresh
$39
/per month
$ 79
50% discount
Billed annually
For growing businesses, it allows you to monitor more competitors, pages, and email workflows.
Up to 10 competitors
100 pages monitored
20 email workflows
1-day data refresh
$79
/per month
$ 159
50% discount
Billed annually
For large companies, it is tailored to meet the needs of multiple teams needing granular insights.
Custom number of competitors
Custom number of pages monitored
Custom number of email workflows
Hourly data refresh
Custom price
Billed annually
DEFINITION
The term product-led in marketing is the inclusion of product-led growth principles in a company’s marketing strategy to achieve better acquisition, retention, and expansion. It prioritizes the product as the core of the overall marketing machinery.
Traditional marketing involves spreading the word, generating sign-ups, adoption, and user expansion through various paid and organic channels like ads, events, and content marketing.
Product-led growth (PLG), on the other hand, makes the product the star of the entire marketing effort, banking on the inherent value provided by it to create better retention rates and lower acquisition costs.
Both traditional marketing and PLG have the same goal in mind—increasing adoption, expansion, retention, and value generation. They differ simply in the tools and channels employed for these purposes, resulting in the difference in time required to achieve the goals.
PLG and marketing don’t need to be two mutually exclusive strategies either. PLG promises to get better results if integrated properly. Product-qualified leads (PQLs) are just one of the many benefits of PLG that can prove to be indispensable for the marketing as well as the sales function.
While traditional marketing might track things like impressions and clicks, PLG brings with it more insightful metrics like Time to Value (TTV), expansion revenue, and net revenue churn. Product-led metrics perform the crucial task of arming you with the information you need to enhance both your product and the customer experience.
At its core, PLG in marketing is a reorientation of your marketing efforts toward solving problems for your customers and working toward your customers’ success. It brings down the barriers between the various departments in an organization by aligning them toward a common goal.
It works on the principle of adding value before generating value. You need to prove your product’s worth to prospective customers before expecting them to spend money on it. To do this, you can offer free trials or freemium models and help the users reach the ‘aha’ moment.
By placing the customers’ needs at the forefront and making your product your most important marketing and acquisition channel, you set yourself up for success in a crowded and hyper-competitive environment.
Start closing better deals faster, expanding into your customer base and holding on to customers longer (we do retention too)!
As an organization that has been operating without product-led principles, it might be tempting to just add PLG and its associated responsibilities to an already-overburdened marketing charter.
But PLG does not work as a bolt-on, it needs to be built into your marketing DNA.
What’s more, you don’t need to shift your entire strategy to PLG if you’re not ready yet or don’t require it.
However, the principles of PLG, when applied in your marketing make your end results like customer retention and acquisition costs better.
PLG, as a methodology, is a shift in perspective. This involves not just relooking at the outreach and awareness channels but also overhauling targets, KPIs, and metrics for all departments.
So, PLG in marketing can include
You can run marketing without necessarily integrating PLG strategies into it—your product might not align with PLG strategies or you might not be ready yet. But in the end, PLG principles translate to the best possible experience for the customer.
Apart from providing shared objectives to your entire team that hinges on product development and customer experience, PLG in marketing provides a host of benefits to your organization (and if you need it):
1. No time to scale: PQLs cut down the need for long sales cycles, accelerating expansion. If you’re looking to expand quickly without many bottlenecks, introducing PLG in your marketing strategies can help.
2. Minimal acquisition costs: With your product selling itself, you can reduce investment in sales teams and marketing overheads, reducing the customer acquisition cost (CAC).
3. Higher retention: As your customers are already sold on your product, they’re much more likely to stick around and generate greater value for your business.
4. First-party data: Access to first-party user data is a goldmine, especially with changing privacy policies. It presents an opportunity to enhance your product further catering to exactly what your customers like.
Incorporating product-led methodologies into your marketing efforts can change how your organization views the marketing function.
From focusing on how valuable your product is, your outreach efforts will shift to showcasing how it solves customer problems, instead of meeting a lead quota.
Instead of selling yourself to users, your marketing content will start engaging them in useful conversations about how they can extract deeper value from your product. Your events will shift focus from sales enablement to hands-on demonstrations.
On an overall level, each element of the customer experience like your website, customer support, and technical documentation will be optimized to serve your customers.
Start closing better deals faster, expanding into your customer base and holding on to customers longer (we do retention too)!
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