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Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

Which Is Better: Freemium Or Free Trial?

A freemium model gives potential customers free access to limited features of a product, with no time restrictions. On the other hand, a free trial gives prospects a specified period of time to try the features (limited or complete) of a product.

💡Understanding Freemium And Free Trial

There’s no denying that your product is one of your most powerful tools for acquiring customers. Both free trial and freemium models are ways in which potential customers can use your product first hand. The prospects that successfully achieve that all-important “aha moment” while using your product tend to go on to become qualified leads and customers.

It’s similar to giving your prospects a free sample of your product before they commit to a big purchase.

While both free trial and freemium models might seem similar on the surface, they are wildly different, with the primary differentiator being the time limitation.

A free trial generally allows users to try out all or partial features of the product for a limited amount of time, which typically ranges from 7 to 30 days. On the contrary, adopting a freemium model means you allow partial access to your product, but without any time limit.

🖋 Takeaway 

Both freemium and free trial models give you plenty of first-party data which you can use to develop your product and pitch your paid features to users. However, you need to be careful and have an in-depth understanding of your market and audience before you narrow down on a single model. 

If you have a large market size with existing solutions, a freemium model will work best for you. But if you have a disruptive solution and are trying to create new demand, a free trial might be a better conversion method for you.

Freemium Model: Pros And Cons

A freemium model is one of the most powerful acquisition models, but it’s not for everyone and comes with its own share of cons. Here are some things you need to look out for:


  • Since there’s no commitment, the freemium model brings more people into the top-of-funnel.
  • Freemium models are able to create more touchpoints with the users. If you’re not investing in a sales team, the freemium model will perform better than a free trial.
  • It has a good chance of bringing revenue even from free users by leveraging word-of-mouth.


  • An indefinite freemium model means there can be a lower activation rate to your paid features. If your aim is to bring in more revenue then the freemium model will fall behind a free trial.
  • You need to ensure a great onboarding experience and make sure the users receive their “aha moment” early on.
  • If you have a product that has a high cost to service each new user, a freemium model will not be sustainable. 

Free Trial: Pros And Cons

Free trials work best for a relatively expensive solution. Here are some pros and cons to consider:


  • Free trials convert better to paid plans since they are active for a limited period of time and create a sense of urgency.
  • If you have an opt-in free trial, it creates little to no friction, leading to a higher number of sign-ups.
  • Free trials create more initial trust with your prospects.


  • If you’re allowing users to start a trial without their payment details, there’s a high chance of attracting spammers.
  • A free trial can be expensive to run, based on your product or service. 
  • If your product has intermittent usage patterns, the upgrade rate will be lower. 

Which One Is Best For You?

The customer acquisition method you should choose for your product-led growth strategy depends on a number of factors:

  • Type of product: Is your product a highly differentiated one? Or is it a part of a highly saturated market? If you’re trying to gain a share of existing demand, the freemium model will allow you to reach more customers, ultimately increasing your paying customers. If it’s a disruptive solution, let your users access all the features of your product with a free trial.
  • Market size: Are you serving a niche audience or a large total addressable market (TAM)? For a small market size, choose free trials since your users will be able to access dynamic solutions to their specific problems. 
  • Cost: If your product is relatively costly, a free trial will help you gain user trust. 
  • Marketing strategy: For a top-down marketing strategy, freemium doesn’t work as well as free trials. If your ideal client profile (ICP) includes executives, you might need a sales team with the free trial offer.

Both the freemium and free trial models are opportunities to make users understand the use cases of your product. What’s more, both make the sales process easier with the amount of data they provide. 
But organizing and using the data can be overwhelming. Breadcrumbs turn this data into revenue for your organization by giving you actionable insights.