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Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

What Are The Benefits Of Product-Led Growth?

Product-led growth is a strategy that uses the product as the primary tool for acquisition, retention, and expanding a user base. The benefits of product-led growth include faster scalability, lower cost of acquisition, higher customer retention, and access to first-party user data.

💡Understanding The Benefits Of Product-Led Growth

Today, users don’t choose software the same way they did decades ago. We’re in the age of self-serving. Most people don’t want to buy products based on a sales pitch–they want to experience the product, understand its use cases, and then judge whether it’s the right fit for them.

This is what product-led growth (PLG) helps companies to provide their potential customers: a self-serve model to explore how a product can be used.

As a result, product-qualified leads are easier to convert and retain. When compared with traditional growth models like sales-led growth and marketing-led growth, product-led growth is an alternative that promises much better customer acquisition rates and creates a loyal user base.

Product-led growth often sees a large number of users acquired through the freemium model, giving you plenty of feedback to act on. 

Since the focus is on creating a simple-to-use product, making it easier for customers to get started, it helps the sales team to narrow down leads to reach out to and turn them into paying customers.

🖋 Takeaway

Product-led growth is a newer approach, and transitioning from the traditional sales-led or marketing-led methods, at least in the initial stages, will be challenging and require greater efforts and dedication from just about every employee in the company.

So, the question arises, why? What makes it better? The simple answer: Money.

It’ll help generate higher revenue while keeping the costs low–a boon for any business, especially a new one.

If your company is following the PLG model and your competitor is not, you’ll have the advantage of having a lower marketing cost, and your ability to serve self-service clients will attract customers out of their reach.

While there are huge benefits of the product-led growth model, there’s no salesperson to communicate how your product can help end-users. So, you have to make sure you convey the value of your product very clearly at every touchpoint.

From the website copy to the CTA, use every piece of content to tell potential customers how exactly they can benefit from your product. Your product has to sell itself–without a set of clear instructions, the model can fall through.

Benefits Of Product-Led Growth

Faster Scalability

Being driven by free trials and freemium models, with no dependency on time and availability of sales personnel, product-led growth marketing can be scaled up easily. You just have to focus on building an ideal customer profile (ICP) and then creating an efficient strategy to attract them. So, while your competitors are focused on building their sales team, you can use your resources towards expansion efforts. 

Lower Cost Of Acquisition

Adopting the PLG model helps organizations lower the funds needed for marketing since the product itself acts as a customer acquisition tool. As a result, there’s no need to have a large sales team, which helps reduce customer acquisition costs (CAC).

Higher Customer Retention

Product companies face a high churn rate if the value of the product is not communicated properly. One of the benefits of product-led growth is that customers are already aware of how your product works when they make a purchase. 

This creates a better user fit and increases the chances of retention in the long run. PLG also allows your company to focus on product development. As the product improves and evolves with customer needs, the number of satisfied customers increases exponentially, leading to a lower churn rate all around. 

Increased Word-Of-Mouth Marketing

The product is the most important marketing tool in product-led growth. Because there’s a high number of happy users, the direct result is increased word-of-mouth promotion. 

Focused Product Development

Product-led growth gives abundant time and resources to your company to focus on product improvement. Rather than coming up with sales tactics and campaigns to boost sales, you can focus solely on one thing that drives the most sales–your product. Listen to customer feedback and use their suggestions (or complaints) to further enhance and better your product.

Access To First-Party User Data

Changing privacy policies make first-party data a goldmine for product companies. As your product is at the center, you have access to an enormous amount of customer data. You can use this to understand your customers’ behavior better and market your product efficiently. In the long run, this will directly lower your advertisement cost and increase your conversion rate.

What This Means For You

Whether you’re a start-up or an established company, PLG can help you disrupt the most saturated markets. It pushes you to make your product the best, attracting more users and boosting growth.

You can deploy your capital in a way that gives you a better ROI. Financial productivity is increased because the product is what drives acquisition and retention. Funds, which would otherwise have been spent on traditional sales or marketing-driven models, can be reallocated to product development without having to sacrifice revenue.