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Screenshot - Competitors Choice

Stay Ahead with AI-DRIVEN Competitive Intelligence

Always-on competitive intelligence team

Unkover is your AI-driven Competitive Intelligence team delivering critical updates about your competitors the moment they happen:

  • Relevant Page Changes
  • New Funding Rounds
  • Customer reviews
  • Press mentions
  • Acquisitions & Exits
  • SEO gaps & opportunities

Track your competitors website changes

Keep tabs on your competitors key pages

Why spend all day stalking the competition when you don’t have to?

With Unkover, you’ll know instantly when your competitors tweak their messaging or shake up their pricing. No more endless scrolling through their sites or second-guessing your strategies.

Let us do the heavy lifting for you, ensuring you’re always in the loop by notifying you the moment a critical change happens on your competitor’s pages.

Sit back, relax, and keep winning—Unkover makes sure you’re not just in the game, you’re always a step ahead.

Screenshot of Unkover's feature that tracks competitors key website pages

Read your competitors emails

Get competitor insights directly from the source

Companies love updating their customers and prospects about relevant news, product updates, and special offers.

That juicy info from your competitors? It’s yours too. Unkover will automatically capture all their emails and bring them right to your doorstep—accessible to your entire team, anytime.

[COMING SOON: Our fine-tuned AI will sift through these emails, extract key information and send them over to the best team within your org. Less noise, more signal!]

There’s no use in gathering intelligence unless it’s actionable!

We hear you! Unkover’s goal is not to flood you with tons of data points that no one in your team will ever read. We gather competitive intelligence from thousands of data sources and use AI to highlight actionable information to the right team in your company.

Say goodbye to noise. We’re 100% signal.


A sneak peek into what’s coming

We’re excited to get Unkover in your hands as soon as possible and keep building the best competitive intelligence tool with your precious feedback. The roadmap for the next few months is already exciting, so take a look!

While we build and deliver, here’s our promise to you: as an early tester and customer, you’ll lock in an exclusive bargain price we’ll never offer again in the future.


Marketing Hub

Spy on your competitors’ full marketing strategy: social, ads, content marketing, email flows, and more.


Sales Hub

Track competitive Win/Loss analysis and build battle cards. Get alerted at every pricing change.


Product Hub

Get immediate alerts when competitors announce new features or major releases. Identify strengths and weaknesses from online reviews.



Get the competitive intelligence you need where you need it: Slack, eMail, MS Teams, Salesforce, Hubspot, Pipedrive and more.

Screenshot Slack Notifications

Choose your plan

Join now to lock in an exclusive 50% lifetime discount

Save 20%


Up to 5 competitors

50 pages monitored

10 email workflows

3-day data refresh


/per month

$ 79


Up to 10 competitors

100 pages monitored

20 email workflows

1-day data refresh


/per month

$ 159


Custom number of competitors

Custom number of pages monitored

Custom number of email workflows

Hourly data refresh

Custom price

What Is An Aha Moment?

An ‘aha’ moment is the first time a user understands the value proposition your product offers them, usually accompanied by a sudden realization or insight.

💡Understanding The ‘Aha’ Moment

An ‘aha’ moment occurs very early on in the user journey, ideally within the first few seconds of them discovering your product. 

It’s the miraculous moment of discovery when the user connects your product’s value proposition to an innate problem they’ve been facing in their day-to-day life. It can also be the realization of having a problem they never knew they had before using your product.

An aha moment is the moment when the user transitions seamlessly from being ‘mildly interested’ to ‘heavily invested’ in your product and the unique value it offers to them.

This is why aha moments are so entwined with product-led growth (PLG), a SaaS GTM marketing strategy where the product experience primarily drives your success and growth.

For example, Facebook’s ‘7 friends in 10 days’ is one of the most widely-known aha moments around. Users who added 7 friends in their first 10 days on the platform were far more likely to stay on as long-term users of the platform.

But even before users add friends, they’re already familiar with the utility of Facebook. Their very first ‘aha’ moment would’ve been a friend telling them about it, or coming across an advertisement. 

There are many more examples of aha moments from brands and products we’ve all come to use:

  • Google Search: Instant answer to any query
  • Airbnb: Completing the first booking
  • Uber Eats: Placing a second order within 3 days of the first one

🖋 Takeaway

Aha moments are organic and long-lasting tools to combat churn and create rewarding relationships between products and users.

It’s a myth that an aha moment only occurs when a user onboards to your product. The first aha moment a user should feel is when they come across your product, be it through an advertisement or a video. 

With multiple competitors offering to solve the same problem, your product needs to guide your users towards a series of aha moments within the first few minutes of their discovery–and then encourage them to sign-up. 

You should actively build your product experiences around leading your users towards your top aha moments in the smoothest way possible. Otherwise, you risk seeing customers that never return.

Try to discover what exactly makes your users continue using your product. And what’s making others leave, as well. Identify the aha moments and build your product onboarding journey around them.

What Is An Aha Moment?

An aha moment is when a user understands the value of your product and goes, “Ah, this is what I was looking for.”

Without experiencing the aha moment, the probability of users coming back is slim and in most cases, none.

For this reason, you need to be crystal clear about your aha moments and craft the entire user onboarding experience around leading the user to an aha moment in the quickest way possible.

Formulating your acquisition and retention strategy around your product’s core aha moments will not only net you more users but also help you retain them for longer.

Today, your product might not be unique but the experience it needs to offer to stand out has to be singular. That’s the only way you can retain users. And crafting such an experience needs tremendous insight into user behavior.

The aha moment of your product, according to you, might not be the same according to your users. So, leverage all the data you have access to and get to the bottom of what makes your target audience tick. 

Product-led growth need not be the sole pillar of your acquisition and growth strategy but it needs to be an important element of it. And you can’t do that without harnessing the incomparable potential of aha moments.

How Do You Discover Your Aha Moments?

Identifying aha moments involves treading a long road from researching user behavior to sifting through tons of analytics data to narrowing down to the few experiences that can drive the maximum impact. 

Here are three steps to help you discover your aha moment:

1. Find What Made Users Stay

Use your analytics tools to identify patterns in the behavior of your retained users. You’ll be able to find activation points where your free users willingly became paid users or committed to your product for the long term.

At the same time, reach out to your existing users with a set of questions to understand what makes them stay.

2. Find What Made Them Leave

Now try to identify what made users leave within the first few days or weeks. What were the actions they didn’t take that the retained users did?

Prepare a questionnaire for the past users to get a deeper insight into why they left.

3. Pinpoint Your Aha Moments And Test Them

Narrow down the moments in the user journey that you think made customers realize the value of your product.

Identify the ones that can create the maximum impact for your users and the ones that are the easiest to push new users to.

You can now create product onboarding experiences around each of these select aha moments and test them using in-app messages or onboarding journey checklists.

Throughout your journey of discovering your aha moments, you can’t neglect the importance of understanding and using data. Using data correctly will help you gain better PQLs and get them to conversion quickly. 

Breadcrumbs help you with the heavy-lifting of organizing data scattered throughout your organization to turn your data into revenue.